Efrain R. Email & Phone Number

Experience in Marketing, Sales Promotion, Sports Marketing, Negotiation, Event Sponsorship and Activation with emphasis on consumer engagement and growth.Leadership experience in Digital Ticketing Marketing, Acquisition and Sales.Deep knowledge of consumer motivations from Brand Development, Grassroots Marketing and Public Relations.Excellent written and.

Los Angeles

• Responsible for financial growth, network support, acquisition and repetitive participation.
• Identify, secure, engage and support partner agencies.
• Increased revenue among assigned network.
• Key focus on personalized quick service for growth and customer retention.

Pasadena, California

• TIKATAP, LLC, Pasadena, CA 2015 – 2017www.tikatap.comChief Marketing Officer/Business DevelopmentDeveloped growth strategy and execution for new product in a crowded category.
• Secured exclusive distribution agreements in 10 key markets poised for revenue growth
• Invigorated and influenced the category throughout the US
• Generated brand awareness among stakeholders and influencers
• Increased brand production and product acceptance

Greater Los Angeles Area

• Sr manager, responsible for acquisition and retention activity.
• Generated strategic activities to engage and support 13,000+ agents throughout the 29 state footprint.
• Increased participation and brand awareness through unique programs and campaigns.
• Focus on local/regional partnerships across corporate footprint included traditional and non-traditional media (regional), grassroots.

Greater Los Angeles Area

• Director, Retail & Community MarketingHeaded agency’s package goods initiative and public relation teams. Focus on increasing CPG client base while servicing existing accounts: Verizon, Dryers Ice Cream, Honda Motors.
• Heavy focus on incremental sales and retailer commitment
• Develop and execute event marketing, regional and national retail programs
• Develop collateral and point of sale materials

Greater Los Angeles Area

• Account SupervisorManaged Nestlé USA’s national Sales Promotions programs supporting Sales
• Increased retailer participation by 25%
• Initiated a grassroots marketing effort to reinforce brands
• Developed collateral materials including in-store pos, fsi

Greater Los Angeles Area

• Communications OfficerSupport public transportation through targeted communication and marketing strategies
• Increased in-kind partnerships for consumer benefits (Disney Films, Carl’s Jr., La Opinion, Fiesta Broadway, Paramount Films)
• Negotiated in-kind and subsidize programs with corporate sponsors
• Increased multi-language public information, advertising and collateral materials including way-finding points throughout the service area
• Generated incremental revenue from Carl’s Jr. to subsidize and distribute 1st Countywide Transit map.

Greater Los Angeles Area

• Clients included: CareAmerica, La Opinión, Nissan Motors
• Increased Kraft USA sales through multi-brand co-marketing programs, tactics included radio, FSI coupons, print and in-store
• Created collateral and point-of-sale
• Generated grassroots marketing effort through event marketing and media events
• Supported distribution of Kraft Lemon flavored mayonnaise in targeted markets, New Mexico, Arizona and California
• Increased La Opinion newspaper circulation by 10% through in-paper promotions, reformatting layout and prioritizing content

Greater Los Angeles Area

• Account Executive – Public RelationsClients included: Los Angeles MTA/LACTC, Lawry’s, Coca-Cola, Presbyterian Intercommunity Hospital, Santa Monica Bay Restoration Project, New Economics for Women, Riordan.
• Developed successful Hispanic public awareness programs resulting from qualitative research, grassroots marketing, community outreach, public education and event marketing
• Generated press releases, wrote targeted stories, advertorials, organized press conferences and media appearances and media training

Ba, English Literature (British And Commonwealth)

English Literature (British And Commonwealth)

Semester in Oxford England with focus on the influence of Britain on American culture and history.

Radio And Television Production