Founded & Launched the contemporary bag label CATTO CATTO.Presenting contemporary products with their roots in arts and graphic design, to modern women of the new age, by combining premium leather with excellent handcraftsmanship. Efsun Gunes, an accomplished and exhibited artist and craftswoman, still personally hand paints designs on to special order bags.As well as developing the evolving the visual style of the brand, she curates the social feeds and orchestrates the content strategy with a mind to audience segmentation, utilizing the skills acquired during years in advertising to ensure consistent branding. A strong understanding of the global fashion aesthetic has been nuanced with the understanding of the customer in different markets and different culture. This has been key to the success of the brand. Bespoking the range for the Chinese expansion has been predicated by this.www.cattocatto.comwww.instagram.com/catto.catto

Efsun Gunes; Creative director. Praxi.London is a design studio at the centre of fashion, luxury, and technology. She leads the creative process from idea generation to content creation, overseeing all aspects of art direction, styling, casting, photography, and production. Praxi.London produces multichannel work, spanning film, print, digital, social, retail, experiential campaigns, and installations.She develops innovative creative ideas and strategies, using a flexible, outsourced model that assembles the right production team on the fly (Film Director, Photographer, Stylist, Production). With deep knowledge of the market’s production capabilities, she maximises clients’ budgets while delivering high-impact results.

Responsible for developing and managing the creative projects of Vodafone Turkey.Ran the re-launch campaigns for Vodafone’s entry into the Turkish market, and developed the naming conventions, and advertising platform for Voda youth’s corporate ID - Freezone, Vodafone Red and İş Ortağım Brands.

Creative Art Director of Danone Advertising Team, delivering TV, Print & Digital Campaigns for Danone Natural Yogurt, Milk, Danette and Danino products. Created the launch campaign for Turkey’s first fashion e-commerce website Markafoni, including TV Commercial, Ads, Ambient and digital campaigns.

Developed and taught courses on Branding in the Fashion Industry, with a focus on art direction, visual strategy, and packaging design to help aspiring designers build cohesive and distinctive brand identities. Worked closely with young designers, expanding their perspectives through creative collaboration, mentoring, and helping them understand the importance of brand storytelling, packaging aesthetics, and market positioning in fashion. Designed a curriculum exploring brand storytelling, consumer perception, packaging design principles, and market positioning, integrating real-world case studies and industry insights to provide a comprehensive understanding of fashion branding and packaging.

Hand-painted unique prints and designed socks and scarves line.

Designed scarf prints for SARAR

Creative Group Head of Turkish Airlines Advertising Team. Developed and managed the team for a wide variety of campaigns and media.Won numerous awards including Crystal Apple and Effie’s with.Created and ran the launch campaign for of Harvey Nichols Turkey - TVC/Print/Outdoor/Retail

Art Direction to Shell, Panda Dondurma, Tadelle, Nivea, Whiskas, Snickers

Created and managed campaigns across digital and print for Signal Toothpaste and Efes Beer, ensuring strong branding and market engagement.