Emily Gabler Email & Phone Number

Dearborn, Michigan, Us

Dearborn, Mi, Us

- Led cross functional teams over the course of six months to reconnect 1,500 Dealers Facebook pages to FordDirect’s Social Media Publishing Platform. - Collaborated with WPP agencies to create monthly and quarterly content updates to ensure enrolled Dealers receive the proper content based on the needs of their dealership. - Manage quarterly reporting cadence and track key metrics across social platforms. - Direct FordDirect’s Google Business Profile’s Program that takes Ford data and updates dealers Google Business Profile’s and 120 additional SEO and Social Profiles daily. - Orchestrated the RFP and onboarding of a new technology partner for National Business Listings & Content Library in 2022.- Created all new Facebook pages and Google Business Profiles for Lincoln Dual Dealers, allowing Lincoln Dual Dealers to promote their Lincoln stores, increase their SEO and Reputation.

Dearborn, Mi, Us

- Developed the Social Media component of the Programmatic Advertising department at FordDirect. - Ran Southeast Michigan Ford Dealer FDAF (Tier 2) Advertising campaign for Facebook. - Created Facebook campaigns by working with Ford Dealers to help plan budgets, targeting, creative and messaging. - Launched monthly reporting including key insights, based on performance and engagement.

Toronto, Ontario, Ca

- Managed an international remote team of Content Specialists that collectively oversee and engage with 30,000 pieces of content per day. - Work with internal and external teams to provide social direction, ensuring that different platforms are performing optimally, providing strategy and insights as necessary- Facilitate in setup and implementation of social campaigns for ten Unilever brands Including Lipton’s National Hot Tea Day and National Iced Tea Day, Lipton’s partnership campaign with JVN from Queer Eye and Breyers Ice Cream National Ice Cream Day- Responsible for executing project set up and team management for all social sweepstakes

New York, Ny, Us

- Coordinate and execute monthly marketing campaigns for four locations across Metro-Detroit- Create and execute all paid and organic Facebook, Instagram, and Snapchat campaigns. - Handle media buying for TV, Radio, Digital, and Print ads - Responsible for managing monthly marketing budget for each location - Design graphics to be used in Facebook, Instagram and Up Show campaigns. - Provide monthly reports for each location- Work closely with vendors to ensure marketing deadlines are met

Los Angeles, California, Us

- Work with Agency 720 managing Chevrolet LMA Business for 130 LMA’s with an annual media budget of $13 Million- Oversee all day-to-day activity including all correspondence between Agency 720’s Social Team and USIM’s Social Team.- Lead the preparation, execution, and monitoring of all Social Media plans. - Oversee all media billing for Facebook and Twitter- Provide POV on Vendor’s Proposal’s for LMA Social Business- Worked closely with USIM’s Social Team to determine KPI’s and success metrics. - Managed a team of up to nine people across the United States- Responsible for keeping Agency 720’s Social Team organized - Created deadlines for both teams to follow to ensure campaigns launched on time with no issues- Interviewed job candidates and gave annual team reviews- Created and updated regularly process document - Provides projections for all new business- Leads weekly status call with Agency 720 and USIM - Includes creating the agenda & providing the recap

Los Angeles, California, Us

- Worked with Agency 720 managing Chevrolet LMA Business for 121 LMA’s with an annual media budget of $5 Million- Oversaw all day-to-day activity including all correspondence between Agency 720’s Social Team and USIM’s Social Team.- Lead the preparation, execution, and monitoring of all Social Media plans. - Oversaw all media billing for Facebook and Twitter- Created and organized daily all campaign tracking documents for Facebook, Instagram and Twitter. - Worked closely with USIM’s Social Team to determine KPI’s and success metrics. - Managed a team of up to five people across the United States- Interviewed job candidates and gave annual team reviews

- Established social media presence by creating a Facebook Page and Instagram account.- Created and managed social campaigns focusing on brand awareness and engagement. - Created and executed Google AdWords campaigns for Towing, Collision, and Automotive Repair. - Handled all online engagement including reviews, and social media contact. - Designed print materials including: Thank you cards, Billboard creative and Flyers. - Worked with vendors to create a more informative and efficient website.

Ann Arbor, Mi, Us

- Organized Facebook and Twitter accounts for RSA Event. - Managed Google AdWords accounts featuring pay-per-click, display and video ads. - Tracked sales leads on DiscoverOrg.

Ann Arbor, Mi, Us

- Updated and organized Twitter, Facebook, LinkedIn and Pinterest Daily. - Was responsible for all social media engagement. - Researched Social Media Dashboards including: Spredfast, HootSuite, and Buffer.- Worked with Graphic Designer on Infographic and social media graphics.

Bachelor’S Degree, Social Media Marketing

Associate'S Degree, Liberal Arts