Elizabeth Dolan Email and Phone Number

Focusing on the linchpin between Sales and Marketing Operations, reviewing and updating LeanData, OutReach, and Allego.

-Marketing had its two highest quarters ever for leads leveraging my recommendations and insights.-Planned and executed a full Salesforce migration project, which included rebuilding Marketo from scratch around improved processes and data quality.-Integrated 6sense, Bizible, LeanData, and DOMO into the new Marketo and Salesforce instance while increasing the features used by PowerSchool to decrease spend on new technologies requested by the broader Marketing team. -Managed a team of 4 to create weekly reports, rebuild DOMO dashboards, and create adhoc analysis projects, including calculating our total addressable market across our 32 products and customer acquisition cost by product line. -Modeled the impact of budget on our pipeline figures, successfully leveraging for a greater budget twice, and forecasted pipeline and bookings accurately within 15%.

-Analyzed, distilled, and interpreted data to launch dozens of A/B tests across LaunchDarkly’s website, chatbot, and ABM program with a 75% success rate against predetermined KPIs including increasing click through rate, on page conversion rate, and lead to opportunity conversion rate.-Improved efficacy of marketing spend on software tools, including Qualified chatbot, ChiliPiper, and 6sense Conversations (formerly Saleswhale) by creating new programs for these tools that increased pipeline by at least 12% for each software and doubled ROI for two.-Planned pilot programs that established ROI by the end of the first year for 6Sense, Reprise, and Mutiny as new pieces in the Marketing tech stack.-Created routing, lead scoring, and nurture programs across the lead lifecycle collaborating with Marketing, Sales, and Product teams to ensure leads were followed up with appropriately from qualifying to becoming repeat customers.

-Optimized marketing operations and marketing automation workflow resolving data gaps in lead flow and routing resulting in a 5% increase in sales accepted leads.-Created, restructured, and managed large internal and external datasets to extract relevant reporting data by creating new processes and visualizations to help the content and paid social teams have their best quarters to date, decreasing CPL by 18% and increasing attributed pipeline by 34%.-Analyzed media plans, performance, and optimizations for internal, agency, and third party reporting to provide data-driven decision-making within Marketing and Sales teams.-Led team that improved intake processes for new analytics, operations, and content requests so the business can scale going forward, working with internal stakeholders, external contractors, and external agencies decreasing the number of meetings needed for requests by 50%.-Implemented and executed A/B testing that resulted in improved performance across the company website, SEM, digital ads, and emails, with a minimum improvement of 2% increase on top KPI per channel. -Developed a deep understanding of business needs and objectives to proactively develop KPIs, evaluate the success of strategic initiatives, and identify opportunities.

-Ensured tracking, lead flows, and marketing automation were set up for dozens of new tactics, and alterations to existing tactics to improve results.-Built the marketing sub-team from its inception; leading, growing, and mentoring the team to provide all needed data alongside actionable recommendations to improve results.-Integrated new software into PowerSchool’s tech stack during 3 company acquisitions, including 6sense.-Created multi-touch attribution models and leveraged the data to show the engagements that are most likely to increase conversion rates-Generated leading indicators forecasts leveraging statistics and regression modeling that proved to be within 10% accuracy

-Leveraged a keen mathematical skillset to solve complex problems including: finding revenue overlap, calculating the quality of views across platforms, and produced new algorithms to take complex metrics and deliver an easy to understand 1-10 rating on performance-Presented macro and micro level actionable insights to clients and executives that improved marketing campaign performance and knowledge about customers.-Created best practices and processes to help streamline and automate as second in command of the newly created analytics department.-Created dashboards and managed the data warehouse to provide real-time access to clients and easy access for our internal teams to make optimizations.-Improved campaign performance through optimizations, particularly through audience refinement, across multiple platforms.

-Led a team that increased the accuracy and business stream of our database and revenue forecasts; this was the only segment of the department that exceeded revenue expectations three years in a row.-Managed the team’s three largest revenue prediction models that increased in scale by 50% under my supervision.-Wrote a comprehensive comparison document of vendors used in multiple clients’ marketing campaigns-Presented clients with beautifully visualized charts and actionable recommendations to improve their brand strategy and marketing efforts.

-Generated compelling content on social media that increased followers and interactions-Created upcoming paid marketing campaigns within budget by analyzing the success of previous campaigns using Salesforce, Marketo, Google Analytics, and Hubspot-Increased the marketing team’s budget for future campaigns through artful presentations for leadership of the team’s ROI, site traffic, and campaign results-Analyzed the most effective content and why it worked-Supported lead generation through events, email campaigns, and other strategies-Proofing, editing and writing of: Customer Case Studies & Presentations, Marketing Datasheets & Whitepapers, Banner Advertisements & Social Media, Marketing Emails and Landing Pages

-Helped organize internal and external events for a new product launch-Analyzed previous orders to find trends that improved forecasting and order quality-Tested the website and fixed problems found through ordering and processing

-Contributed to custom consulting projects through primary and secondary research-Analyzed survey responses and made visuals of the results

-Price comparison research that refined pricing and improved competitiveness-Prepared a report on my findings and presented it to the executive board