# Leading end-to-end development of "Omniva Express", a new same-day delivery service - from market analysis and product definition to operational setup and client onboarding.# Driving cross-functional collaboration between sales, IT, operations, and legal teams to design, test, and launch the MVP in Tallinn with key e-commerce partners.

At Enefit VOLT, I managed the product lifecycle for e-mobility services targeted at B2C and B2B segments. My role involved overseeing the product roadmap, market research, and leading product discovery processes. Notable projects included the launch of a smart EV charging app and laying the foundations for service expansion in the Baltic states and Poland.# Go-to-Market Strategy & Execution: Orchestrated the launch and market entry of home and apartment building charging solutions.# Mobile Product Development: Spearheaded the smart EV charging app launch, coordinating with the internal agile development team.# Pan-Baltic Collaboration: Partnered with regional teams for unified service deployment across the Baltics.# Accelerator Engagement: Led teams in internal accelerator programs, driving innovation and securing project funding.# UX Optimization: Collaborated on user testing and journey mapping to refine the customer experience.# Strategic Market Research: Conducted competitive analysis to shape market strategy and product positioning.

At Telia Estonia, I led the development and management of B2C Value Added Services (VAS), overseeing the product lifecycle from inception to launch. Initially focused on Product Manager responsibilities, I later took on the role of Product Owner as well, managing a subset of tasks in this capacity.# New Service Launches: Drove the introduction of innovative services like Smart Travel Insurance and Digital Newspapers within the VAS portfolio.# Service Portfolio Management: Maintained and enhanced existing services, focusing on profitability and lifecycle optimization.# Business Case Development: Conducted financial modeling to evaluate new service feasibility and secure board approval.# Cross-Functional Leadership: Guided legal, marketing, and tech teams to ensure efficient product launches.# International Partnership Management: Coordinated external partnerships, mostly with partners outside of Estonia.# Marketing Support: Contributed to digital marketing strategies, including Facebook, Google search, and email campaigns.

In addition to my role as Product Manager, I concurrently assumed the responsibilities of a Product Owner within a SCRUM/Jira framework. This included managing the product backlog and collaborating closely with a dedicated development team.

As a Category Development Manager at Saku, my focus was on using data analytics for strategic decision-making and driving sales growth through informed category management.Specializing in data-driven analysis, I utilized advanced Nielsen market data and category management software, alongside presentation skills, to provide our retail partners with insightful market analysis and actionable recommendations.# Advanced Data Analysis: Analyzed Nielsen market data and various other data sources (both internal and external) to generate actionable insights for retail partners.# Category Plans Formulation: Used category management software for effective planning, planogramming and category strategy development.# Retail Partnering: Delivered compelling presentations to retail partners, communicating key market insights and growth opportunities# Category Management Initiatives: Led a pioneering project for category management with a major grocery chain, ensuring compliance with competition regulations.# Sales Excellence Guides Development and monitoring: Developed and a sales excellence handbook for agents, emphasizing effective retail strategies.

In addition to my primary duties as Category Manager, I also fulfilled role as a Key Account Manager, specifically overseeing B2B sales and negotiations with major Convenience channel clients (e.g., CircleK, Olerex, R-Kiosk, Alexela). My role also encompassed strategic business and budget planning, as well as devising and implementing comprehensive marketing plans

Engaged in the administration and enhancement of EU-funded programs, aiding export-oriented companies in Estonia through collaboration with the Estonian Investment Agency (EAS).# Support Programs Oversight: Managed initiatives including export marketing support schema and export credit insurance.# Regulatory Integration: Ensured updates and changes in support programs were compliant with and reflected in national and EU regulatory frameworks.# EU Working Group Participation: Served as a representative in the regular EU Council Working Group on Export Credit Insurance.

Oversaw and supervised a portfolio of projects under the EU EQUAL Initiative, focusing on the coordination and successful execution of EU-funded programs.# Project Auditing: Conducted thorough audits to confirm project implementation aligned with initial plans.# Implementation Oversight: Monitored project progress to guarantee compliance with EU standards and goals.# EU Funding Expertise: Ensured project alignment with EU funding requirements and objectives.