Department Establishment & Growth: Built the e-commerce department from the ground up, establishing digital sales channels for a food company exporting to 80 countries. Grew e-commerce operations by 300% and developed strategies for expansion into new markets.Multi-Channel Sales Strategy: Implemented two distinct sales channels using Shopify (B2C) and a local platform (B2B). Optimized user experience and increased conversion rates on Shopify through custom themes and app integrations. Ensured customer satisfaction on the B2B platform with tailored pricing and order management features.Marketplace Management & Optimization: Launched and managed product sales on Turkey's 5 major marketplaces (Trendyol, Hepsiburada, n11, Gittigidiyor, Amazon Turkey), increasing sales through targeted campaigns and promotions. Automated inventory and order processes through marketplace integrations.Strategic Partnerships: Secured a partnership with Yemeksepeti Market, making products available to millions of users across Turkey. Managed all aspects of the partnership, including contract negotiations, integration, and campaign management.Digital Transformation & Collaboration: Migrated the company's email infrastructure to Google Workspace, enabling efficient collaboration among employees. Increased productivity by promoting the use of Google Meet, Drive, Docs, and Sheets.Brand Awareness & Website Optimization: Designed an SEO-friendly and user-friendly website, increasing brand visibility and organic traffic. Enhanced brand engagement and reached target audiences through content marketing and social media campaigns.Data-Driven Marketing: Analyzed customer profiles and executed targeted marketing campaigns. Measured campaign performance and ensured continuous improvement using Google Analytics, Meta Business, and Meta Ads.