Matt Eggers Email & Phone Number

Seattle, Wa, Us

• Increased profit margins 35% and performance metrics 30% YTD for 2023 by optimizing affiliate campaigns; added diverse leads (TikTok + LinkedIn) to our traffic mix and negotiated better MSA agreements• Manage several of All Star’s central marketing functions, including House Email (Hubspot), API/Widget Integration, Partner Management, Market Research, and Promotion• Support a network of over 50 different vendors with an annual spend budget of $8 million and an average profit margin of 39%

• Curate an online inventory of 100+ items between multiple consumer contact points (Amazon store, Shopify store, and personal website)• Increased annual sales by an average of 25% every year since 2018 and ended 2022 with over $200,000 in sales

Brooklyn, New York, Us

• Enhanced marketing channels (SEO, SEM, and Partnerships) increasing website traffic by 245% between 2020 - 2022. MSS reached the top ranked search result in a highly competitive industry • Implemented and operated multiple software programs to accomplish marketing goals and drive engagement strategies (Google Analytics, Salesforce, Adobe Suite, Eloqua, Constant Contact, and Tableau) • Created daily + weekly content for Facebook, Instagram, Snapchat, and TikTok campaigns, boosting traffic to our site by 25% and increasing sales by 10% • Negotiated a $30 million deal between MSS and Los Deliveristas Union, providing MSS with 60,000 new customers who would convert between 2022 - 2027

New York, New York, Us

• Enhanced internal marketing channels (PPC, SEO, Social Media, Google AdWords) driving a 16% growth in organic website traffic• Predicted consumer trends from PowerBi and Tableau reports so that I could advise my team on which medium channels to utilize and accomplish key objectives• Streamlined B2C and B2B channels by implementing Eloqua and instructing my team on how to use it

New York, Ny, Us

● Developed digital assortment strategies to maximize Omni channel financial goals. Important to balance the demand by channel, maintain a digital edge, and continue to remain competitive in a very price sensitive business● Spearheaded Macy’s social media advertisement campaigns in 2019 – 2020 and helped grow their Instagram follower count to over 1 million ● Handled key vendors for Macy’s Men’s Clothing Department, including Nike, Calvin Klein, and Michael Kors. These accounts combined, generated an annual gross revenue of $1 billion for Macy’s

Bloomington, Indiana, Us

• Taught classes of 20-30 students basic and advanced excel skills on behalf of professors at Indiana University• Provided private lessons that enabled all of my students to receive at least a B or greater in their excel based courses

New York, Ny, Us

• Won the internship project competition for developing a plan that saves 5-6 billion dollars annually in lost revenues from customer returns and earned a full-time position upon graduating college• Advised my team on emerging customer trends they could target in the Fall 2018 Season• Represented Macy’s at vendor meetings where we determined which products would be sold at Macy’s in the Fall 2018 and Spring 2019 seasons