Matt Eggers Email & Phone Number

Seattle, WA, US

• Increased profit margins 35% and performance metrics 30% YTD for 2023 by optimizing affiliate campaigns; added diverse leads (TikTok + LinkedIn) to our traffic mix and negotiated better MSA agreements
• Manage several of All Star’s central marketing functions, including House Email (Hubspot), API/Widget Integration, Partner Management, Market Research, and Promotion
• Support a network of over 50 different vendors with an annual spend budget of $8 million and an average profit margin of 39%

• Curate an online inventory of 100+ items between multiple consumer contact points (Amazon store, Shopify store, and personal website)
• Increased annual sales by an average of 25% every year since 2018 and ended 2022 with over $200,000 in sales

Brooklyn, New York, US

• Enhanced marketing channels (SEO, SEM, and Partnerships) increasing website traffic by 245% between 2020 - 2022. MSS reached the top ranked search result in a highly competitive industry
• Implemented and operated multiple software programs to accomplish marketing goals and drive engagement strategies (Google Analytics, Salesforce, Adobe Suite, Eloqua, Constant Contact, and Tableau)
• Created daily + weekly content for Facebook, Instagram, Snapchat, and TikTok campaigns, boosting traffic to our site by 25% and increasing sales by 10%
• Negotiated a $30 million deal between MSS and Los Deliveristas Union, providing MSS with 60,000 new customers who would convert between 2022 - 2027

New York, New York, US

• Enhanced internal marketing channels (PPC, SEO, Social Media, Google AdWords) driving a 16% growth in organic website traffic
• Predicted consumer trends from PowerBi and Tableau reports so that I could advise my team on which medium channels to utilize and accomplish key objectives
• Streamlined B2C and B2B channels by implementing Eloqua and instructing my team on how to use it

New York, NY, US

• Developed digital assortment strategies to maximize Omni channel financial goals. Important to balance the demand by channel, maintain a digital edge, and continue to remain competitive in a very price sensitive business
• Spearheaded Macy’s social media advertisement campaigns in 2019 – 2020 and helped grow their Instagram follower count to over 1 million
• Handled key vendors for Macy’s Men’s Clothing Department, including Nike, Calvin Klein, and Michael Kors. These accounts combined, generated an annual gross revenue of $1 billion for Macy’s

Bloomington, Indiana, US

• Taught classes of 20-30 students basic and advanced excel skills on behalf of professors at Indiana University
• Provided private lessons that enabled all of my students to receive at least a B or greater in their excel based courses

New York, NY, US

• Won the internship project competition for developing a plan that saves 5-6 billion dollars annually in lost revenues from customer returns and earned a full-time position upon graduating college
• Advised my team on emerging customer trends they could target in the Fall 2018 Season
• Represented Macy’s at vendor meetings where we determined which products would be sold at Macy’s in the Fall 2018 and Spring 2019 seasons