Lisa Cho Email & Phone Number

Los Angeles, Ca, Us

New York City, Ny, Us

Burbank, Ca, Us

Led a dynamic Product Team in orchestrating iterative app builds (including new features and ad formats, legal compliance, API updates, and bug fixes) across desktop, mobile, CTV/OTT to deliver an exceptional video streaming experience to >90M users and support $100M+ annual revenue.Launched the 2023 CW/LIV Golf digital partnership in under 6 weeks - enabled livestream video player support across 10 app platforms, created ad operations process, quality control, and operational planning for 42 events. Optimized and monitored Customer Support, using feedback from Zendesk, app store reviews, and email to resolve bugs and improve performance.Standardized QA process to make best use of limited resources and reduce number of hotfixes needed.Helped manage multiple SaaS implementations and transitions (CDNs, Analytics vendors, and other development platforms).

Burbank, Ca, Us

Oversaw operations and infrastructure for all Quality of Service aspects of The CW’s multi-platform digital initiatives including web, mobile, tablet and CTV/OTT (Roku, Fire TV, and other major smart TV platforms). Optimized monetization via Google Ad Manager's DAI (Dynamic Ad Insertion) product, utilizing ad rules and collaborating with internal teams to organize inventory and content. Implemented several SDKs, including Comscore and Nielsen.Utilized analytics and A/B testing to inform Product Roadmap. Added support to abide by updated privacy regulations such as CCPA across all platforms.

New York, Ny, Us

Led team of paid and social media experts managing media spends totaling millions of dollars, while strategizing with brands to achieve their direct to consumer goals. Worked with internal leadership to create financial models to use for revenue forecasting and reconciliation in order to optimize margins.

New York, Ny, Us

Tripled revenue in two years by creating and optimizing ad operations processes and client relationships across digital properties. Worked with cross functional teams and clients to develop branded content and create native advertising as a new ad format.Used Google Ad Manager and custom code to scale advertising efforts and define new metrics for native advertising.Implemented Operative.One for the order management system.

New York, Us

Digital revenue for Newsweek (standard banner ads, rich media, mobile, pre-roll, iPad app). Operations, billing and reconciliation, creative testing, troubleshooting, and trafficking, campaign management, analytics, inventory and revenue forecasting, asset creation, training team and other departments, third party vendor management.

New York, Us

DART expert (DFP and DSM), creative testing and troubleshooting for standard banner ads, rich media, mobile, and pre-roll.

Oversaw digital operations and production for multiple websites and newsletters for a series of luxury magazine brand.

Supported the online group by assisting with message board moderation, creating graphic production of show assets, and competitive research.

Managed the e-commerce sites for multiple book club websites. Created promotions and marketing copy to increase sales. Shared insights and reporting on trends to internal teams.

Provided administrative support to secure book club rights for a variety of book clubs - including contract review, communication with publishers, editing and proofreading catalog copy, and providing material for multiple websites.

Masters, Interactive Telecommunications (Multidisciplinary Arts/Tech/Science)

B.A., Psychology

Regents