Evan Lewis Email & Phone Number

Chattanooga, Tn, Us

San Francisco, California, Us

-Lead processes with marketing, engineering, data science, and analytics teams to design and implement tools and data streams that empower marketers to deliver best-in-class personalized customer experiences in support of enterprise growth objectives.-Acting as SME for Tealium and Braze, optimize and centralize Snowflake data and event streams from multiple sources into the Tealium CDP, creating unified customer profiles to enhance targeting accuracy and personalization capabilities. Develop and maintain APIs and webhook connectors between Tealium, Braze, Marketo, and other downstream vendors, ensuring reliable data connectivity and operational continuity across the marketing tech stack.-Collaborate with engineering and data science teams to vet, test, enable, and analyze new vendor AI tools and internal machine learning models.-Monitor contract allocation usage for Tealium and Braze, providing regular updates on key metrics including data points, events, email sends, and MAUs. Evaluate and optimize existing tools to ensure maximum value and alignment with evolving business needs.

San Francisco, California, Us

-Actively managed vendor relationships and LCM tech stack, serving as Braze and Tealium subject matter expert, advising on best practices, implementing QA processes, building and troubleshooting automations and integrations, and monitoring overall program health-Documented and maintained data dictionaries and architecture flowcharts for all active attributes, events, audiences, and automations-Audited and reconfigured data flows and integrations, improving data quality, ensuring regulatory compliance, greatly increasing marketing team's time-to-market and enabling a favorable renegotiation of multiple vendor contracts and preventing major weekly overage charges.

Nashville, Tennessee, Us

- Worked cross-functionally with product, data, and engineering teams to scope and build workflow triggers, acquisition sources, custom audiences, data flows, and reporting dashboards for full view of customer lifecycle- Generated bespoke plans for implementing API-powered personalization, A/B testing, improving email deliverability, and maximizing ESP capabilities- Created custom templates and proprietary code snippets to lower production time while improving brand consistency and aligning output with best practices for accessibility and responsiveness

New York, Ny, Us

- Grew and led a team of senior production specialists and email developers with a focus on proactively coaching, developing, and retaining high-performing talent- Acted as an advocate and point of escalation to empower employees and assist in career growth- Served as primary POC for multiple teams of external contractors while actively managing CRM work queue, quality control, and invoicing- Led the development and implementation of new policies, systems, and procedures to improve automation, productivity, efficiency, and best practices- Certified Responsys Expert and Implementation Specialist. Also have substantial hands-on experience with Iterable, Braze, Klaviyo, Bronto, SailThru, Bluecore, Hubspot, and MailChimpTinuiti is the largest independent performance marketing firm across Google, Facebook and Amazon, with nearly $3 billion in digital media under management and over 1,000 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, CRM and email marketing and more, Tinuiti understands that success requires both strategy and channel expertise.

New York, Ny, Us

- Coded, QA’d and deployed 100+ email campaigns per month for multiple Fortune 500 and enterprise-level clients targeting key subscriber segments numbering as many as four million contacts per deployment- Planned, built, implemented, and managed long-term strategic initiatives including email automation and personalization, advanced segmentation, multivariate testing, behavioral triggers, HTML template creation, e-commerce integrations and ESP migrations- Gathered and analyzed campaign metrics to determine performance against established KPIs and target potential areas of improvement

New York, Ny, Us

Morrisville, Nc, Us

-Served as primary contact and managed day-to-day digital presence for 10+ large-scaleentertainment industry clients.-Conducted and presented audits of clients’ digital properties (website, SEO,email, social) to highlight potential improvements and coordinate actionableresponses.-Served as lead contact and project manager for client website builds,overseeing the full process from conception to launch.-Provided ongoing reporting for clients including analytics data, socialengagement, tracked sales and email statistics.-Planned, created, reviewed and deployed digital content including email marketingcampaigns, social media posts, website content, blog articles, contests, etc.About Rockhouse Partners:Rockhouse Partners is a technology-based marketing agency advancing the way entertainment properties engage and activate fans. Rockhouse's team of marketing and ticketing experts is data-focused and results-driven.We are proud to have worked with a select group of world-class entertainment properties, such as NASCAR and Formula 1 tracks, Churchill Downs, X Games, Minnesota State Fair, Ryman Auditorium, Summer Camp Music Festival, Nashville Predators, Jam Productions, and Music City Bowl.

Memphis, Tn, Us

-Facilitated communication between clients, creative department and accounting to guarantee projects met deadlines, standards and budgets.-Responsible for fulfillment of large-scale projects including vendor orders, printing, shipping and record-keeping.-Oversaw traffic flow for the agency to ensure efficient work scheduling and timely project completion.

Germantown, Tennessee, Us

-Responsible for planning, writing, implementing and maintaining social media, blog and digital content for maximum visibility and search engine optimization.-Rewrote website copy and overhauled social media accounts to streamline navigation and maximize traffic.

-Managed day-to-day operations of reporters and photographers at an award-winning daily newspaper.-Responsible for editorial decisions and overall content quality in web and print issues.