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Laurence Ego Email & Phone Number
CRM Expertise and Coaching
at
Alegria.group
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
CRM Expertise and Coaching
Location
Lille, Hauts-De-France, France
Company size
Who is Laurence Ego? Overview
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Quick answer
Laurence Ego is listed as CRM Expertise and Coaching at Alegria.group, a with 100 employees, based in Lille, Hauts-De-France, France. AeroLeads shows a matched LinkedIn profile for Laurence Ego.
Laurence Ego previously worked as CRM and Lifecycle Expert | Freelance at Zefir and CRM & Repeat Expert | Freelance at Qare.Fr. Laurence Ego holds Master Degree, Marketing & Communication from Université Panthéon Assas (Paris Ii).
Company email context
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Alegria.group
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Profile bio
About Laurence Ego
Skills & specialties:- Web & Digital Marketing- CRM & Relationship Marketing (Adobe Campaign, Salesforce Marketing Cloud, Sendinblue)- Data & Customer Knowledge- Social Media & Digital Content- SEO & SEA- Display/retargeting (Criteo), Social Ads (Facebook) & Native ads (Outbrain)- Webanalytics (GA360)- Project Management- Data & Customer-driven Strategies- Analytics & Reporting (Qlikview, Qliksense)- Management ++
Listed skills include Neolane, Team Coordination, Direct Marketing, Email Marketing Software, and 46 others.
Current workplace
Laurence Ego's current company
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Alegria.Group
16 roles
Laurence Ego work experience
A career timeline built from the work history available for this profile.
Crm And Lifecycle Expert | Freelance
Crm & Repeat Expert | Freelance
CurrentConseil et Stratégie en Marketing Digital (CRM, repeat/engagement, mobile, data, analytics)- Audit et recommandations sur l'organisation, les process et la stratégie CRM & repeat existants.- Set-up de Braze, nouvel outil CRM (construction du data model, gestion de projet, paramétrage de plateforme) d'envoi des campagnes relationnelles, triggers et transactionnelles.Scope : email, SMS, push app, in-app, content cards- Conseil sur l'organisation de l'équipe Growth
Oct 2023 - Present
Digital Marketing | Freelance
Current
Lucile Gomez
Conseil en Stratégie Marketing Digital pour Lucile Gomez, illustratrice et autrice de bande dessinée. Oeuvres : La Naissance (tomes 1 à 3), Je veux tout!, Cher corps, Tout est possible mais rien n'est sûr...
Mar 2023 - Present
Digital Marketing Consultant
Current
Laurence Ego | Marketing Stratégie Conseil
#digitalmarketing #digital #crm #data #analytics #traffic #traffic management #strategy #digitalstrategy #ecommerce
Aug 2022 - Present
B2C & B2B Crm Lead | Freelance
Conseil et Stratégie en Marketing Digital (CRM, mobile, e-commerce)Management de l'équipe CRM (8 personnes + 2 freelance)
Aug 2023 - Oct 2023
B2C Crm Lead | Freelance
Conseil et Stratégie en Marketing Digital (CRM, mobile, e-commerce)Management de l'équipe CRM B2C (6 personnes)
Feb 2023 - Aug 2023
Professional Speaker/Teacher - Mba In Digital Marketing With Specialty Crm & Data Accreditation
Sep 2021 - Jun 2022
Digital Marketing Manager (Crm, Traffic & Data) - Fnac Ticketing (Fnac Darty Group)
Activités France Billet & Fnac Spectacles (B2C & B2B)• Stratégie digitale : campagnes CRM (e-mail, push notification via Salesforce Marketing Cloud & Dartagnan) et Acquisition de trafic (SEO, SEA, Display retargeting, Display Native Ads, Display Facebook Ads, réseaux sociaux, contenus digitaux, partenariats & médias web)• Amélioration de la connaissance client & segmentation client (via Tiny Clues)• Optimisation continue des reportings de vente, études client et pilotage des… Show more Activités France Billet & Fnac Spectacles (B2C & B2B)• Stratégie digitale : campagnes CRM (e-mail, push notification via Salesforce Marketing Cloud & Dartagnan) et Acquisition de trafic (SEO, SEA, Display retargeting, Display Native Ads, Display Facebook Ads, réseaux sociaux, contenus digitaux, partenariats & médias web)• Amélioration de la connaissance client & segmentation client (via Tiny Clues)• Optimisation continue des reportings de vente, études client et pilotage des campagnes marketing à la performance via des outils de webanalyse, dataviz & BI (via Google Analytics, Qlikview, Microstrat & Tableau)• Gestion de projet Data, CRM, Trafic & Webanalytics en relation avec les équipes IT de France Billet et les équipes de CTS Eventim (acteur allemand, leader européen en Billetterie)• Gestion des plannings, budgets et équipes (10 personnes)• Reporting direct au CMO, CEO & CODIR de France Billet Show less
Jun 2017 - May 2022
Senior Crm Campaign Manager Eme
In charge of 3 CRM Campaign Managers on the Europe & Middle-East scope
Jan 2015 - Jun 2017
Crm & Digital Marketing Manager
En charge de la communication digitale emailing et mobile : animation événementielle et commerciale.Conduite de projets digitaux (développement et run de l'outil de push notification).Maîtrise de Adobe Campaign (Neolane 5.0) : ciblages, qualification de base, gestion de campagnes, axes d'optimisation et reporting.Management de 3 chargés d'opérations marketing digital.
Jun 2013 - Jan 2015
Digital Marketing Specialist
Responsable des campagnes emailing et mobile toute base : Evénements (Noël, Soldes, animations commerciales), Notoriété et Prix.
Sep 2010 - May 2013
One-Year Abroad
Australia & New-Zealand
WWOOFing (Willing Workers On Organic Farms) and Help&Exchange in Australia and New-Zealand for a year
Jun 2009 - Jun 2010
Crm Manager
Responsable Marketing Relationnel - Animation des programmes de fidélité Orange internet haut-débit, ORANGE FRANCE TELECOM Mise en œuvre du Plan Marketing Relationnel du programme de fidélité online Orange internetParc des clients haut-débit particuliers (6,7M clients)Définition des plans de sollicitation annuels et des plans d’animation trimestriels,Animation des sites internet (web, intégration dans le back-office),Pilotage de la gestion opérationnelle et suivi des… Show more Responsable Marketing Relationnel - Animation des programmes de fidélité Orange internet haut-débit, ORANGE FRANCE TELECOM Mise en œuvre du Plan Marketing Relationnel du programme de fidélité online Orange internetParc des clients haut-débit particuliers (6,7M clients)Définition des plans de sollicitation annuels et des plans d’animation trimestriels,Animation des sites internet (web, intégration dans le back-office),Pilotage de la gestion opérationnelle et suivi des résultats de campagnes,Briefs agences de communication et suivis. Show less
Jan 2008 - Feb 2009
Marketing Communications Specialist
Assistante du Responsable Marketing RelationnelDéfinition des plans d’animation trimestriels du site du programmeIntégration des bannières web et mise en place de jeux concours / opérations bonus points fidélité
Apr 2007 - Dec 2007
Marketing Communication Executive
Feb 2005 - Jun 2005
6 education records
Laurence Ego education
Master Degree, Marketing & Communication
Emsa Double Degree - Ecole Marketing Sorbonne Assas, Marketing
International Communication Culture Master Degree, Marketing International Communication Culture
Dut, Gestion Des Entreprises Et Des Administrations
Baccalauréat S, Mathematics
Lycée Queneau, Villeneuve D'Ascq
Wset Level 2 Award In Wines, Wine Industry, Passed With Merit
FAQ
Frequently asked questions about Laurence Ego
Quick answers generated from the profile data available on this page.
What company does Laurence Ego work for?
Laurence Ego works for Alegria.group.
What is Laurence Ego's role at Alegria.group?
Laurence Ego is listed as CRM Expertise and Coaching at Alegria.group.
Where is Laurence Ego based?
Laurence Ego is based in Lille, Hauts-De-France, France while working with Alegria.group.
What companies has Laurence Ego worked for?
Laurence Ego has worked for Alegria.Group, Zefir, Qare.Fr, Lucile Gomez, and Laurence Ego | Marketing Stratégie Conseil.
How can I contact Laurence Ego?
You can use AeroLeads to view verified contact signals for Laurence Ego at Alegria.group, including work email, phone, and LinkedIn data when available.
What schools did Laurence Ego attend?
Laurence Ego holds Master Degree, Marketing & Communication from Université Panthéon Assas (Paris Ii).
What skills is Laurence Ego known for?
Laurence Ego is listed with skills including Neolane, Team Coordination, Direct Marketing, Email Marketing Software, E Commerce, Adobe Campaign, E Business, and Social Media.
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