Laurence Ego

Laurence Ego Email and Phone Number

CRM Expertise and Coaching @ Alegria.group
Rennes, FR
Laurence Ego's Location
Lille, Hauts-de-France, France, France
Laurence Ego's Contact Details

Laurence Ego personal email

About Laurence Ego

Skills & specialties:- Web & Digital Marketing- CRM & Relationship Marketing (Adobe Campaign, Salesforce Marketing Cloud, Sendinblue)- Data & Customer Knowledge- Social Media & Digital Content- SEO & SEA- Display/retargeting (Criteo), Social Ads (Facebook) & Native ads (Outbrain)- Webanalytics (GA360)- Project Management- Data & Customer-driven Strategies- Analytics & Reporting (Qlikview, Qliksense)- Management ++

Laurence Ego's Current Company Details
Alegria.group

Alegria.Group

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CRM Expertise and Coaching
Rennes, FR
Website:
alegria.group
Employees:
100
Laurence Ego Work Experience Details
  • Alegria.Group
    Crm Expertise And Coaching
    Alegria.Group
    Rennes, Fr
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  • Zefir
    Crm And Lifecycle Expert | Freelance
    Zefir
    Rennes, Fr
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  • Qare.Fr
    Crm & Repeat Expert | Freelance
    Qare.Fr Oct 2023 - Present
    Paris, Île-De-France, France
    Conseil et Stratégie en Marketing Digital (CRM, repeat/engagement, mobile, data, analytics)- Audit et recommandations sur l'organisation, les process et la stratégie CRM & repeat existants.- Set-up de Braze, nouvel outil CRM (construction du data model, gestion de projet, paramétrage de plateforme) d'envoi des campagnes relationnelles, triggers et transactionnelles.Scope : email, SMS, push app, in-app, content cards- Conseil sur l'organisation de l'équipe Growth
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  • Lucile Gomez
    Digital Marketing | Freelance
    Lucile Gomez Mar 2023 - Present
    Conseil en Stratégie Marketing Digital pour Lucile Gomez, illustratrice et autrice de bande dessinée. Oeuvres : La Naissance (tomes 1 à 3), Je veux tout!, Cher corps, Tout est possible mais rien n'est sûr...
  • Laurence Ego | Marketing Stratégie Conseil
    Digital Marketing Consultant
    Laurence Ego | Marketing Stratégie Conseil Aug 2022 - Present
    #digitalmarketing #digital #crm #data #analytics #traffic #traffic management #strategy #digitalstrategy #ecommerce
  • Manomano
    B2C & B2B Crm Lead | Freelance
    Manomano Aug 2023 - Oct 2023
    Conseil et Stratégie en Marketing Digital (CRM, mobile, e-commerce)Management de l'équipe CRM (8 personnes + 2 freelance)
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  • Manomano
    B2C Crm Lead | Freelance
    Manomano Feb 2023 - Aug 2023
    Conseil et Stratégie en Marketing Digital (CRM, mobile, e-commerce)Management de l'équipe CRM B2C (6 personnes)
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  • Ircom
    Professional Speaker/Teacher - Mba In Digital Marketing With Specialty Crm & Data Accreditation
    Ircom Sep 2021 - Jun 2022
    Angers, Pays De La Loire, France
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  • Fnac Darty
    Digital Marketing Manager (Crm, Traffic & Data) - Fnac Ticketing (Fnac Darty Group)
    Fnac Darty Jun 2017 - May 2022
    Bagnolet
    Activités France Billet & Fnac Spectacles (B2C & B2B)• Stratégie digitale : campagnes CRM (e-mail, push notification via Salesforce Marketing Cloud & Dartagnan) et Acquisition de trafic (SEO, SEA, Display retargeting, Display Native Ads, Display Facebook Ads, réseaux sociaux, contenus digitaux, partenariats & médias web)• Amélioration de la connaissance client & segmentation client (via Tiny Clues)• Optimisation continue des reportings de vente, études client et pilotage des… Show more Activités France Billet & Fnac Spectacles (B2C & B2B)• Stratégie digitale : campagnes CRM (e-mail, push notification via Salesforce Marketing Cloud & Dartagnan) et Acquisition de trafic (SEO, SEA, Display retargeting, Display Native Ads, Display Facebook Ads, réseaux sociaux, contenus digitaux, partenariats & médias web)• Amélioration de la connaissance client & segmentation client (via Tiny Clues)• Optimisation continue des reportings de vente, études client et pilotage des campagnes marketing à la performance via des outils de webanalyse, dataviz & BI (via Google Analytics, Qlikview, Microstrat & Tableau)• Gestion de projet Data, CRM, Trafic & Webanalytics en relation avec les équipes IT de France Billet et les équipes de CTS Eventim (acteur allemand, leader européen en Billetterie)• Gestion des plannings, budgets et équipes (10 personnes)• Reporting direct au CMO, CEO & CODIR de France Billet Show less
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  • Sephora
    Senior Crm Campaign Manager Eme
    Sephora Jan 2015 - Jun 2017
    Paris
    In charge of 3 CRM Campaign Managers on the Europe & Middle-East scope
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  • Fnac
    Crm & Digital Marketing Manager
    Fnac Jun 2013 - Jan 2015
    Paris
    En charge de la communication digitale emailing et mobile : animation événementielle et commerciale.Conduite de projets digitaux (développement et run de l'outil de push notification).Maîtrise de Adobe Campaign (Neolane 5.0) : ciblages, qualification de base, gestion de campagnes, axes d'optimisation et reporting.Management de 3 chargés d'opérations marketing digital.
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  • Fnac
    Digital Marketing Specialist
    Fnac Sep 2010 - May 2013
    Paris
    Responsable des campagnes emailing et mobile toute base : Evénements (Noël, Soldes, animations commerciales), Notoriété et Prix.
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  • Australia & New-Zealand
    One-Year Abroad
    Australia & New-Zealand Jun 2009 - Jun 2010
    One-Year Abroad
    WWOOFing (Willing Workers On Organic Farms) and Help&Exchange in Australia and New-Zealand for a year
  • Orange
    Crm Manager
    Orange Jan 2008 - Feb 2009
    Paris
    Responsable Marketing Relationnel - Animation des programmes de fidélité Orange internet haut-débit, ORANGE FRANCE TELECOM Mise en œuvre du Plan Marketing Relationnel du programme de fidélité online Orange internetParc des clients haut-débit particuliers (6,7M clients)Définition des plans de sollicitation annuels et des plans d’animation trimestriels,Animation des sites internet (web, intégration dans le back-office),Pilotage de la gestion opérationnelle et suivi des… Show more Responsable Marketing Relationnel - Animation des programmes de fidélité Orange internet haut-débit, ORANGE FRANCE TELECOM Mise en œuvre du Plan Marketing Relationnel du programme de fidélité online Orange internetParc des clients haut-débit particuliers (6,7M clients)Définition des plans de sollicitation annuels et des plans d’animation trimestriels,Animation des sites internet (web, intégration dans le back-office),Pilotage de la gestion opérationnelle et suivi des résultats de campagnes,Briefs agences de communication et suivis. Show less
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  • Orange
    Marketing Communications Specialist
    Orange Apr 2007 - Dec 2007
    Paris
    Assistante du Responsable Marketing RelationnelDéfinition des plans d’animation trimestriels du site du programmeIntégration des bannières web et mise en place de jeux concours / opérations bonus points fidélité
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  • Blancco Technology Group
    Marketing Communication Executive
    Blancco Technology Group Feb 2005 - Jun 2005
    Joensuu, Eastern Finland, Finland
    View

Laurence Ego Skills

Neolane Team Coordination Direct Marketing Email Marketing Software E Commerce Adobe Campaign E Business Social Media Planning Web Marketing Cross Functional Coordination Salesforce.com Online Marketing Digital Strategy Relationship Marketing Social Crm Mobile Marketing Communication Web Analytics Team Management Digital Marketing Advertising Google Adwords Email Clients Customer Relationship Management Seo Strategy Mobile Applications Html Facebook Online Advertising Budgeting E Commerce Seo Marketing Html Emails Web Project Management Email Strategy Business Intelligence Direct Mail Salesforce Marketing Cloud Social Media Marketing Email Marketing Sem Management Project Management Marketing Communications Marketing Strategy Web 2.0 Search Engine Optimization Crm

Laurence Ego Education Details

Frequently Asked Questions about Laurence Ego

What company does Laurence Ego work for?

Laurence Ego works for Alegria.group

What is Laurence Ego's role at the current company?

Laurence Ego's current role is CRM Expertise and Coaching.

What is Laurence Ego's email address?

Laurence Ego's email address is la****@****ail.com

What schools did Laurence Ego attend?

Laurence Ego attended Université Panthéon Assas (Paris Ii), Sorbonne Université, Institute Of Business Administration, Université Des Sciences Et Technologies De Lille (Lille I), Lycée Queneau, Villeneuve D'ascq, Wine & Spirit Education Trust.

What skills is Laurence Ego known for?

Laurence Ego has skills like Neolane, Team Coordination, Direct Marketing, Email Marketing Software, E Commerce, Adobe Campaign, E Business, Social Media, Planning, Web Marketing, Cross Functional Coordination, Salesforce.com.

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