Etienne Gombert personal email
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I am from User experience research since 2004 and evolved in product management and business strategy for startups, international automotive and mobility companies for the past 20 years. My strong background in product on the entire chain of production and distribution models (B2B, B2C, C2C and B2B2C) made me Lead up to 20 crossfonctional's teams, working directly with stakeholders, Executives Committees, Team leaders (IT, engineering, Manufacturing, Marketing, Sales, after sales, Distribution, Finance, Legal)DATA and ROI oriented I am a lean startup and SAFe agile adept always focusing on the best balance between effort, value generation and risk.
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Ceo And Co-FounderTasseractFrance -
Ceo & Co-FounderTasseract Jul 2023 - PresentLos Angeles, California, UsBusiness strategy design, Product management, Market and user research, studies and tests. Go to market strategy, partnership strategy, product pricing, cost and profit. Fundraising, ... electric engineering... -
Omnichannel And Seamless Customer Experience StrategistGroupe Renault Nov 2020 - Aug 2023Boulogne Billancourt Cedex, FrObjective: Design omni-channel and seamless customer experience strategic target vision.Defined recommendation for omni-channel domain strategy as well as cross product features development and product deployment synchronicity; values driven (ROI, acceptance, retention, business).Range of intervention:As a Customer experience strategist:I analysed and research on prospect and customer experience in and out of the automotive area.I designed the strategic target vision recommendation for seamless and omnichannel Prospect and customer journey based on GAFA as best practice.Participate in cross-product roadmap synchronicity to anticipate dependencies on 4 domains,18 IT products and teams in a Safe workflow.Performance and KPIThe omni-channel and seamless customer experience program strategy I designed led to:1.3 million hours freed for sales team capacity in MVP.A reachable business increase of 73 millions euros per year for Renault Group worldwide**based on Europe 2018 Renault group sales done and 35% omni-channel and seamless consumer ready.An overall end to end seamless and omnichannel customer experience that increase brand preference by 26%.Increase global New vehicle and used vehicle stock rotation -
Head Of Ux & Products, Lean Startup CoachSelf-Employed Jan 2004 - Aug 2023CX and UX strategist & designerDesign thinking, Design sprint lead, brainstorming, focus group,...UX research, prototype, persona design, User journey design, persuasive design, UX best practice, UX evangelization, B2B, B2C, B2B2C, C2C....Product strategist & designerDefine strategies and disruptive services and products, explore innovative services and features design, intelligent automation, machine learning, predictive analytics, gamification, B2B, B2C, B2B2C.From customer experience design to seamless and omnichannel Product target Vision, Story mapping, Go product road map, continuous iteration, agile management (scrum & Kanban), Backlog management.
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Ux StrategistUx Strategist Mar 2020 - Jun 2020Boulogne-Billancourt, Idf, FrProduct designer and ux strategist on a cross functional(enginer, costing, design, sourcing,...) collaborative tool design from car conception to manufacturing. In an iterative agile workflow to build a car as you build a software and reduce the entire car conception process by 300%. -
International Seamless Customer Experience Strategist On EvUx Strategist Jan 2020 - Mar 2020Boulogne-Billancourt, Idf, FrObjective: Design omni-channel and seamless customer experience strategic target vision for EV users.Range of intervention:As a Customer experience strategist:I analyzed and research on prospect and customer experience on EV, global automotive market trend, Automotive history and pioneer, power train technologies, Battery tool based experience.Define pros and cons for BEV, HEV, PHEV, FCEV.I designed the strategic target vision for seamless and omni-channel customer experience on EV use.Performance and KPIThe seamless customer experience on EV use (charging included).Innovative and scalable charging process and infrastructure. -
International Seamless And Omnichannel Ux & Cx StrategistUx Strategist Nov 2018 - Mar 2020Boulogne-Billancourt, Idf, FrObjective: Design omni-channel and seamless customer experience strategic target vision, lead omni-channel and seamless customer experience program and transversal co-creation workshop. Range of intervention: As a Customer experience strategist: I analysed and research on prospect and customer experience in and out of the automotive area. I designed the strategic target vision for seamless and omnichannel Prospect and customer journey based on GAFA as best practice. Managed cross-project roadmap synchronicity to anticipate dependencies on 4 domains, 18 IT products and teams in a Safe workflow. I created and was in charge of the portfolio of cross domaine initiatives for seamless and omnichannel customer experience. Performance and KPI The omni-channel and seamless customer experience program strategy I designed led to: 4 million hours freed for sellers* A reachable business increase of 200 million euros per year for Renault Group worldwide* *based on Europe 2018 Renault group sales done and 35% omni-channel and seamless consumer ready. A full end to end seamless and omnichannel customer experience An in store sell duration reduce to 30 minutes -
International Product Owner & Crm/Prm StrategistUx Strategist Jul 2019 - Jan 2020Boulogne-Billancourt, Idf, FrProducts : Lead management tool (Salesforce based) and Lead it app (IOS, Android) on 33 countries. Award : Lead it app as best app retail of 2019 from "la nuit du commerce connecté" As an international product owner I was in charge of two products for lead management treatment. I lead a team of 15 persons in scrum agile workflow, and participate in the agile transformation and change related to Safe agile framework. I led end to end dynamic path framing based on interactions tracking for Multi touch attribution, deep learning prospect and customer profiling. I learned about : Lead management, Scalable Agile framework SAFe, Automotive industries, Automotive market, international roll out strategy. -
Senior Ux Strategist And DesignerUx Strategist Nov 2018 - Sep 2019Boulogne-Billancourt, Idf, FrProduct : salesman tool Area of Intervention : Analyse and define roll out strategy Lead User experience research, design target vision and scalable MVP according to seamless and omnichannel customer experience strategy. Define continuous iteration flow based on key users in a "test and learn" approach for end users and DATA oriented design. -
Head Of Ux & ProductAmetix Jul 2017 - Jun 2020Levallois Perret , Paris , FrBusiness : B2C, B2B Area : Banking, tolls, highway, innovation Intervention : I was a UX referral for various clients and executive board. I worked at La banque postale and VINCI autoroutes for Ametix -
Lead Ux And Products, Lean Startup CoachVinci Autoroutes Sep 2017 - Mar 2018Nanterre, Île-De-France, FrBusiness : B2C, B2B, B2B2C.Area : Highway, Tolls, Parking, Radio, security, Highway assistance, e-learning, innovation.Range of intervention : as a UX Lead : I made astonishment reports on existing products, improvements and quick win to fit best practices. I set seamless and omnichannel customer experience target vision and worked on the convergence with all cross-functionals teams, stakeholders, marketing and executives. I set atomic design with assets and interaction libraries.I worked with DATA scientist to set automated user satisfaction behaviors scoring. For predictive products.I worked with contributors and content management team to fit UX writing best practices. I worked with marketing team to create new tolls plans in a user centric focus, with stakeholders and executives on innovative products and strategy (drones, AI, smart-cars, new behaviors, customers gamification rewarding product)I recruited, set and mentored a team of 4 UX and UI designers, set the tools and workflows, managed their works help them get the knowledge and expertise they wanted and needed. Lead User research and user testing.as a Products lead : I worked with product owners and stakeholders to design products target visions and MVP of existing and new products (10 products).I worked with ideation team members on workshops for innovative products conception with a customers and end users focus. I worked with product owner on POC conception and user testing.as a Cross-Functional team manager : I worked with cross-functional team to set the cross-functional workflow and use common tools. Product : customers experiences, employees experience, e-shop, innovation tolls payment, Resting area audit app, trafic and service itinerary, Customer service, Authenticator, customer gamification, innovative service development, e-learning platform, geofencing, A.I., Big DATA building. -
Lead Ux & ProductsLa Banque Postale Aug 2017 - Sep 2017Paris, FrBusiness : B2CArea : Banking, Innovation payment, biometric recognition.Context : Executive board.Range of intervention : As a UX Lead : I established an astonishment Report on talk to pay product and mes payements app.I defended my analyze and proposals to the executive board members. I worked with product owners and stakeholders to design products target visions and MVP of existing and new products (3 products).I set automated user satisfaction behaviors scoring. For predictive products.Product : Security payment wallet, Biometric payment security(Voice), Paylib NFC and pay between peers.Processus : I established Lean startup workflow, Lean UX, growth hacking recommendation, tools ecosystem recommendation for cross-functional team work team work for User seamless and omnichannel experience. -
Senior Ux DesignerOui.Sncf Aug 2017 - Sep 2017Paris La Défense Cedex, FrBusiness : B2C Area : Banking, Innovation payment, biometric recognition. Range of intervention : As a UX : I designed e-commerce seamless and omni-channel product target vision for multimodal mobility transportation door to door and make it fit best practice. I led a UI designer to deliver high quality assets. -
Product Manager & Lead UxRapp Jun 2017 - Jun 2017New York, Ny, UsBusiness : B2B, B2B2CArea : Pharmaceutical Brand : UPSA Context : Tender Offer Range of intervention : Design sprint Lead, product design, UX research, UX design, product target vision design, MVP design.Product : B2B e-shop, e-learning platform, gamification rewarding, A.I., Big DATA. Processus : Design sprintDelivery : wireframes, user journey, personas, technical spec. recommandations. -
User Experience LeadExtia Sep 2016 - Jan 2017Sèvres, Île-De-France, FrBusiness : B2B,B2C, B2B2CRole : UX audit, benchmarking, UX evangelism, lead of innovation games and workshops, design sprint, user research, card sorting, persona design, user journey, user experience map, product target vision, product and feature design, Minimum viable Product conception, product road mappping, wireframing, prototyping(invision), User testing, visual management (Kanban). Lean UX workflow -
Po/Ux LeadAxa Dec 2016 - Dec 2016Paris, Fr, FrClient : AXABusiness : B2BArea : InsuranceContext : Emergency intervention on rebuilding an app used to show KPI to AXA top executive directors.Rôle : I lead the UX audit, user research, persona design, user journey, user experience map, product target vision, product and feature design, Minimum viable Product conception, product road mappping, wireframing, prototyping(invision), visual management (Kanban), Lean UX workflow.Management : lead 3 persons (junior IOS developer Front end, Senior back end developer, acceptance tester) -
UxBouygues Telecom Sep 2016 - Dec 2016Meudon-La-Forêt, FrClient : BouyguesBusiness : B2C, B2B, B2B2CArea : telecommunication (e-commerce)Rôle :UX audit, e-commerce benchmarking, user research, card sorting, persona design, user journey, design sprint, user experience map, product tatget vision, product and feature design, Minimum viable Product conception, product road mappping, wireframing, prototyping(invision), User testing, visual management (Kanban). -
Lead User Experience And Art DirectorViacom Sep 2013 - Mar 2015New York, Ny, UsBusiness : B2CArea : entertainment (music/video clip)Project : MyMTVAWARD winner Best entertainment app 2015MyMTV is the first lean back music TV Channels creator app, ubuquitous and 100% Personnalized.My work : Ideas generator (from think tank phase), User research, UX&UI design Lead, Gamification conception, seamless and omni-channel product traget vision.Objective :Discovered and defined the client needs and objectives, Ideas generation, International UX and UI design Lead (5 persons) in an agile workflow.Delivery : users profiling (personas), gamification rules, user experience path map, wireframes, wireflow, prototype, users testing, and art direction from ideas generation to development phase. -
Art Director, Ergonomist (Ux&Ia)Glide Parapente Feb 2011 - Aug 2014Business : B2CArea : entertainment (sports/travel/e-commerce)Project : Glide parapente & Les carnets de FloraGlide parapente is a paragliding compagny and Les carnets de Flora is a travel and leisure company.My work : Ideas generator, transverse communication strategist, Brand and communication Art direction.Objective :Discovered and defined the client needs and objectives, Define and create Brand identity and art direction rules. Define the proper Communication strategy.Delivery : Identity elements (logo, graphic chart), Printed and digital communication elements, responsive website design.
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User Expérience Designer LeadFrance Media Monde May 2013 - Aug 2013Issy-Les-Moulineaux, Île-De-France, FrBusiness : B2CArea : TV (news/video clip)Project : FRANCE 24France 24 app is a lay back tv app.My work : Ideas generator, UX&UI design LeadObjective :Discovered and defined the client needs and objectives, Ideas generation, UX and UI design Lead (3 persons) in an agile workflow.Delivery : users profiling (personas), user experience path map, wireframes, wireflow, prototype, users testing, and art direction from ideas generation to development phase.https://itunes.apple.com/fr/app/france-24-actualite-internationale/id364379394?mt=8Project : RFIRFI app is a lay back tv app.(windows phone)My work : Ideas generator, UX&UI design LeadObjective :Discovered and defined the client needs and objectives, Ideas generation, UX and UI design Lead (3 persons) in an agile workflow.Delivery : wireframes, wireflow, prototype, users testing, and art direction from ideas generation to development phase. -
Ux Coach, And JuryIscom 2013 - 2013Paris, FrI intervened and animated a workshops week for ISCOM 5th year students on omnichannel and seamless UX design and digital communication potential in advertising events from online to physical event to online. -
Art DirectorSid Lee Dec 2012 - Dec 2012Montréal, Québec, Cavarious projects for the clients of the agency -
Directeur Artistique | Ux/UiBobler Jul 2012 - Dec 2012Project : BoblerAWARD winner Best Central Paris incubator app 2013Bobler is a geolocated vocal social media, you can create geolocate and share up to 2min. recording posts.My work : Ideas generator(from think tank phase), Seamless and omni-channel Product target vision design, Branding, User research, Art direction, UX&UI design Lead.Objectives :Discovered and defined the client and users needs and objectives, created Brand logo and graphic chart, Product and features design, UX and UI design Lead (5 persons) in an agile workflow.Delivery : Brand elements( Logo, Graphic chart), user research, persona design, user experience flow, wireframes, wireflow, prototyping and art direction. From ideas generation to development phase.
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Directeur Artistique FreelanceAgence One Jun 2012 - Aug 2012FrProject : IVECOIt's a B2B platform dedicate to IVECO distributor, to enhanced productivity and workflow.My work : Ideas generator,Art direction, User research, UX&UI design Lead.Objectives :Discovered and defined the client and users needs and objectives, UX and UI design Lead (2 persons) in an agile workflow.Delivery : users profiling(personas), user experience path map, wireframes,wireflow, prototype and art direction. -
Art DirectorCommunic'Art Apr 2012 - Jun 2012Art direction on a web project for the agency.
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Directeur Artistique FreelanceOecd Mar 2012 - Jun 2012Paris, Paris, FrProjet : region at a glanceRegion at a glance was supposed to be a statistics powerful tools.My work : Ideas generator, Art direction, User research, UX&UI design Lead.Discovered and defined the client and users needs and objectives,UX and UI design Lead.Delivery : users profiling(personas), user experience path map, wireframes,wireflow, prototype and art direction from ideas generation. -
Art DirectorDimeres Group 2011 - 2012Moscow, Ruvarious projects for the clients of the agency -
Ad FreelanceCare 2010 - 2012Paris, FrErgonome et Direction artistique print et web, pour des appels d'offres (GRDF biométhane, ...) -
Directeur ArtistiqueOconnection 2010 - 2012Neuilly Sur Seine, Ile De France, FrDirection artistique web, pour divers marques (Nestlé, Fruit d'Or, ...) -
Ux & Ui Designer LeadDealer De Talents 2009 - 2012Paris, Paris, FrDirecteur Artistique, Consultant en stratégie de communication, ergonome (UX& UI) pour différents clients de Dealer de talents. -
Ux & Ui Designer LeadPoints Communs Mar 2011 - Dec 2011Création d'une campagne de communication, étude et analyse ergonomique, conseil d’amélioration des parcours utilisateurs ainsi que de l'interface, proposition de refonte graphique.
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Ux & Ui LeadWorldcrunch Jan 2010 - Dec 2011Paris, FrRefonte de l'identité visuel de worldcrunch, conseil en conception/principe fonctionnel, ergonomie et référencement du site, direction artistique du projet.Ergonomic's conception(UXC), and features creation, SEO/SEM of the website.Creation of the brand identity(logo, graphic, website) for web use only.I was at the start of the project and was asked to create the best innovative user experience and interface from ideas generation to agile development. I worked on the project conception and was lead UX and UI. I did the users profiling, the users experience path maps, I delivered the wireframes, the wireflows and the final User interfaces screens, I lead 8 persons on this project (1 copywriter, 2 graphic designer and 5 developers). -
Senior Art DirectorAdfinitas Jan 2010 - Apr 2011Direction Artistique sur divers projets dont la refonte du site de l'AMREF.
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Art Director And Ux LeadJwt Feb 2011 - Mar 2011New York, Ny, UsProjet : La maison Cailler en duo avec Aline Caron.Role : Art director and UX lead -
Art Director FreelanceLa Chose Mar 2007 - Dec 2010Paris, FrDirecteur artistique Freelance sur des projets d'envergures allant de la participation pour un appel d'offre à la direction artistique de projets complets pour les clients et futurs clients de l'agence. -
Art DirectorAsrec Aug 2010 - Nov 2010Paris, FrCréation de l'identité visuelle et des différents supports de communication de l'agence AsRec.Creation of the brand identity(logo, graphic, website) for print and web use. -
Art Director FreelanceAilleurs Exactement Feb 2010 - Oct 2010FrArt director and UX lead on various digital projects such as roady eshop website. -
Art DirectorInto The Real Jan 2009 - Oct 2010Directeur artistique pour différents client de l'agence.
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Art DirectorFunktrip Apr 2010 - Jun 2010Directeur artistique pour différents clients de l'agence.
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Senior Art DirectorLesgrosmots Sep 2009 - Mar 2010Directeur artistique pour différents clients de l'agence.
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Senior Art DirectorBusinesslab Jan 2006 - Jan 2010Directeur Artistique free-lance sur divers projets.
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Senior Art DirectorInstants De Bonheur Nov 2008 - Oct 2009Directeur artistique pour différents clients de l'agence Instants de bonheur.
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Art DirectorAustralie Apr 2009 - Jul 2009Paris, Île-De-France, FrDirection artistique pour des compétitions pour divers clients(Bouygues télécom pro, ...). -
Art DirectorE-Tf1 Sep 2006 - Jun 2009Boulogne Billancourt, FrDirection artistique web sur divers projets (site TF1, advertising, online games (koh lanta, Qui veut gagner des millions, ...)...). -
Senior Art DirectorDuke Interactive Jan 2007 - Mar 2009Direction artistique pour divers clients (Cacharel, Nissan, ...).
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Junior Art DirectorEuro Rscg Jan 2005 - Jun 2007New York, Ny, Usgraphisme, illustrations, conception et réalisation d'epub pour divers clients (Air France, KLM, Canal +, Carrefour, Carte Noire, Sci Fi, Danone, Unilever). -
Art DirectorNetdiver Feb 2006 - Nov 2006Création de l'animation du sponsor Netdiver pour l'icograda de 2oo7 à Seatle.
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Art DirectorBbdo Montreal Feb 2006 - Sep 2006various projects for the clients of the agency
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WebdesignerPole Nord May 2004 - Sep 2004Frergonomie, designer web, création de bannières
Etienne Gombert Skills
Etienne Gombert Education Details
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EpsaaCommunication And Media Studies -
Lycée FragonnardMathematics And Science
Frequently Asked Questions about Etienne Gombert
What company does Etienne Gombert work for?
Etienne Gombert works for Tasseract
What is Etienne Gombert's role at the current company?
Etienne Gombert's current role is CEO and Co-founder.
What is Etienne Gombert's email address?
Etienne Gombert's email address is hy****@****ail.com
What schools did Etienne Gombert attend?
Etienne Gombert attended Epsaa, Lycée Fragonnard.
What are some of Etienne Gombert's interests?
Etienne Gombert has interest in Trekking, World Of Warcraft, Innovation Survey, Swimming, Teaching, Cognition, 2013, Sociology, Running, Natation.
What skills is Etienne Gombert known for?
Etienne Gombert has skills like Problem Solving, User Experience, Digital Innovation, Communication Skills, Creative Conception, Art Direction, Agile Methodolgy, Product Design, Intelligent Automation, Team Leadership, Digital Strategy, Product Road Mapping.
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