Etienne Gombert Email & Phone Number

France

Los Angeles, California, Us

Business strategy design, Product management, Market and user research, studies and tests. Go to market strategy, partnership strategy, product pricing, cost and profit. Fundraising, ... electric engineering...

Boulogne Billancourt Cedex, Fr

Objective: Design omni-channel and seamless customer experience strategic target vision.Defined recommendation for omni-channel domain strategy as well as cross product features development and product deployment synchronicity; values driven (ROI, acceptance, retention, business).Range of intervention:As a Customer experience strategist:I analysed and research on prospect and customer experience in and out of the automotive area.I designed the strategic target vision recommendation for seamless and omnichannel Prospect and customer journey based on GAFA as best practice.Participate in cross-product roadmap synchronicity to anticipate dependencies on 4 domains,18 IT products and teams in a Safe workflow.Performance and KPIThe omni-channel and seamless customer experience program strategy I designed led to:1.3 million hours freed for sales team capacity in MVP.A reachable business increase of 73 millions euros per year for Renault Group worldwide**based on Europe 2018 Renault group sales done and 35% omni-channel and seamless consumer ready.An overall end to end seamless and omnichannel customer experience that increase brand preference by 26%.Increase global New vehicle and used vehicle stock rotation

CX and UX strategist & designerDesign thinking, Design sprint lead, brainstorming, focus group,...UX research, prototype, persona design, User journey design, persuasive design, UX best practice, UX evangelization, B2B, B2C, B2B2C, C2C....Product strategist & designerDefine strategies and disruptive services and products, explore innovative services and features design, intelligent automation, machine learning, predictive analytics, gamification, B2B, B2C, B2B2C.From customer experience design to seamless and omnichannel Product target Vision, Story mapping, Go product road map, continuous iteration, agile management (scrum & Kanban), Backlog management.

Boulogne-Billancourt, Idf, Fr

Product designer and ux strategist on a cross functional(enginer, costing, design, sourcing,...) collaborative tool design from car conception to manufacturing. In an iterative agile workflow to build a car as you build a software and reduce the entire car conception process by 300%.

Boulogne-Billancourt, Idf, Fr

Objective: Design omni-channel and seamless customer experience strategic target vision for EV users.Range of intervention:As a Customer experience strategist:I analyzed and research on prospect and customer experience on EV, global automotive market trend, Automotive history and pioneer, power train technologies, Battery tool based experience.Define pros and cons for BEV, HEV, PHEV, FCEV.I designed the strategic target vision for seamless and omni-channel customer experience on EV use.Performance and KPIThe seamless customer experience on EV use (charging included).Innovative and scalable charging process and infrastructure.

Boulogne-Billancourt, Idf, Fr

Objective: Design omni-channel and seamless customer experience strategic target vision, lead omni-channel and seamless customer experience program and transversal co-creation workshop. Range of intervention: As a Customer experience strategist: I analysed and research on prospect and customer experience in and out of the automotive area. I designed the strategic target vision for seamless and omnichannel Prospect and customer journey based on GAFA as best practice. Managed cross-project roadmap synchronicity to anticipate dependencies on 4 domains, 18 IT products and teams in a Safe workflow. I created and was in charge of the portfolio of cross domaine initiatives for seamless and omnichannel customer experience. Performance and KPI The omni-channel and seamless customer experience program strategy I designed led to: 4 million hours freed for sellers* A reachable business increase of 200 million euros per year for Renault Group worldwide* *based on Europe 2018 Renault group sales done and 35% omni-channel and seamless consumer ready. A full end to end seamless and omnichannel customer experience An in store sell duration reduce to 30 minutes

Boulogne-Billancourt, Idf, Fr

Products : Lead management tool (Salesforce based) and Lead it app (IOS, Android) on 33 countries. Award : Lead it app as best app retail of 2019 from "la nuit du commerce connecté" As an international product owner I was in charge of two products for lead management treatment. I lead a team of 15 persons in scrum agile workflow, and participate in the agile transformation and change related to Safe agile framework. I led end to end dynamic path framing based on interactions tracking for Multi touch attribution, deep learning prospect and customer profiling. I learned about : Lead management, Scalable Agile framework SAFe, Automotive industries, Automotive market, international roll out strategy.

Boulogne-Billancourt, Idf, Fr

Product : salesman tool Area of Intervention : Analyse and define roll out strategy Lead User experience research, design target vision and scalable MVP according to seamless and omnichannel customer experience strategy. Define continuous iteration flow based on key users in a "test and learn" approach for end users and DATA oriented design.

Levallois Perret , Paris , Fr

Business : B2C, B2B Area : Banking, tolls, highway, innovation Intervention : I was a UX referral for various clients and executive board. I worked at La banque postale and VINCI autoroutes for Ametix

Nanterre, Île-De-France, Fr

Business : B2C, B2B, B2B2C.Area : Highway, Tolls, Parking, Radio, security, Highway assistance, e-learning, innovation.Range of intervention : as a UX Lead : I made astonishment reports on existing products, improvements and quick win to fit best practices. I set seamless and omnichannel customer experience target vision and worked on the convergence with all cross-functionals teams, stakeholders, marketing and executives. I set atomic design with assets and interaction libraries.I worked with DATA scientist to set automated user satisfaction behaviors scoring. For predictive products.I worked with contributors and content management team to fit UX writing best practices. I worked with marketing team to create new tolls plans in a user centric focus, with stakeholders and executives on innovative products and strategy (drones, AI, smart-cars, new behaviors, customers gamification rewarding product)I recruited, set and mentored a team of 4 UX and UI designers, set the tools and workflows, managed their works help them get the knowledge and expertise they wanted and needed. Lead User research and user testing.as a Products lead : I worked with product owners and stakeholders to design products target visions and MVP of existing and new products (10 products).I worked with ideation team members on workshops for innovative products conception with a customers and end users focus. I worked with product owner on POC conception and user testing.as a Cross-Functional team manager : I worked with cross-functional team to set the cross-functional workflow and use common tools. Product : customers experiences, employees experience, e-shop, innovation tolls payment, Resting area audit app, trafic and service itinerary, Customer service, Authenticator, customer gamification, innovative service development, e-learning platform, geofencing, A.I., Big DATA building.

Paris, Fr

Business : B2CArea : Banking, Innovation payment, biometric recognition.Context : Executive board.Range of intervention : As a UX Lead : I established an astonishment Report on talk to pay product and mes payements app.I defended my analyze and proposals to the executive board members. I worked with product owners and stakeholders to design products target visions and MVP of existing and new products (3 products).I set automated user satisfaction behaviors scoring. For predictive products.Product : Security payment wallet, Biometric payment security(Voice), Paylib NFC and pay between peers.Processus : I established Lean startup workflow, Lean UX, growth hacking recommendation, tools ecosystem recommendation for cross-functional team work team work for User seamless and omnichannel experience.

Paris La Défense Cedex, Fr

Business : B2C Area : Banking, Innovation payment, biometric recognition. Range of intervention : As a UX : I designed e-commerce seamless and omni-channel product target vision for multimodal mobility transportation door to door and make it fit best practice. I led a UI designer to deliver high quality assets.

New York, Ny, Us

Business : B2B, B2B2CArea : Pharmaceutical Brand : UPSA Context : Tender Offer Range of intervention : Design sprint Lead, product design, UX research, UX design, product target vision design, MVP design.Product : B2B e-shop, e-learning platform, gamification rewarding, A.I., Big DATA. Processus : Design sprintDelivery : wireframes, user journey, personas, technical spec. recommandations.

Sèvres, Île-De-France, Fr

Business : B2B,B2C, B2B2CRole : UX audit, benchmarking, UX evangelism, lead of innovation games and workshops, design sprint, user research, card sorting, persona design, user journey, user experience map, product target vision, product and feature design, Minimum viable Product conception, product road mappping, wireframing, prototyping(invision), User testing, visual management (Kanban). Lean UX workflow

Paris, Fr, Fr

Client : AXABusiness : B2BArea : InsuranceContext : Emergency intervention on rebuilding an app used to show KPI to AXA top executive directors.Rôle : I lead the UX audit, user research, persona design, user journey, user experience map, product target vision, product and feature design, Minimum viable Product conception, product road mappping, wireframing, prototyping(invision), visual management (Kanban), Lean UX workflow.Management : lead 3 persons (junior IOS developer Front end, Senior back end developer, acceptance tester)

Meudon-La-Forêt, Fr

Client : BouyguesBusiness : B2C, B2B, B2B2CArea : telecommunication (e-commerce)Rôle :UX audit, e-commerce benchmarking, user research, card sorting, persona design, user journey, design sprint, user experience map, product tatget vision, product and feature design, Minimum viable Product conception, product road mappping, wireframing, prototyping(invision), User testing, visual management (Kanban).

New York, Ny, Us

Business : B2CArea : entertainment (music/video clip)Project : MyMTVAWARD winner Best entertainment app 2015MyMTV is the first lean back music TV Channels creator app, ubuquitous and 100% Personnalized.My work : Ideas generator (from think tank phase), User research, UX&UI design Lead, Gamification conception, seamless and omni-channel product traget vision.Objective :Discovered and defined the client needs and objectives, Ideas generation, International UX and UI design Lead (5 persons) in an agile workflow.Delivery : users profiling (personas), gamification rules, user experience path map, wireframes, wireflow, prototype, users testing, and art direction from ideas generation to development phase.

Business : B2CArea : entertainment (sports/travel/e-commerce)Project : Glide parapente & Les carnets de FloraGlide parapente is a paragliding compagny and Les carnets de Flora is a travel and leisure company.My work : Ideas generator, transverse communication strategist, Brand and communication Art direction.Objective :Discovered and defined the client needs and objectives, Define and create Brand identity and art direction rules. Define the proper Communication strategy.Delivery : Identity elements (logo, graphic chart), Printed and digital communication elements, responsive website design.

Issy-Les-Moulineaux, Île-De-France, Fr

Business : B2CArea : TV (news/video clip)Project : FRANCE 24France 24 app is a lay back tv app.My work : Ideas generator, UX&UI design LeadObjective :Discovered and defined the client needs and objectives, Ideas generation, UX and UI design Lead (3 persons) in an agile workflow.Delivery : users profiling (personas), user experience path map, wireframes, wireflow, prototype, users testing, and art direction from ideas generation to development phase.https://itunes.apple.com/fr/app/france-24-actualite-internationale/id364379394?mt=8Project : RFIRFI app is a lay back tv app.(windows phone)My work : Ideas generator, UX&UI design LeadObjective :Discovered and defined the client needs and objectives, Ideas generation, UX and UI design Lead (3 persons) in an agile workflow.Delivery : wireframes, wireflow, prototype, users testing, and art direction from ideas generation to development phase.

Paris, Fr

I intervened and animated a workshops week for ISCOM 5th year students on omnichannel and seamless UX design and digital communication potential in advertising events from online to physical event to online.

Montréal, Québec, Ca

various projects for the clients of the agency

Project : BoblerAWARD winner Best Central Paris incubator app 2013Bobler is a geolocated vocal social media, you can create geolocate and share up to 2min. recording posts.My work : Ideas generator(from think tank phase), Seamless and omni-channel Product target vision design, Branding, User research, Art direction, UX&UI design Lead.Objectives :Discovered and defined the client and users needs and objectives, created Brand logo and graphic chart, Product and features design, UX and UI design Lead (5 persons) in an agile workflow.Delivery : Brand elements( Logo, Graphic chart), user research, persona design, user experience flow, wireframes, wireflow, prototyping and art direction. From ideas generation to development phase.

Fr

Project : IVECOIt's a B2B platform dedicate to IVECO distributor, to enhanced productivity and workflow.My work : Ideas generator,Art direction, User research, UX&UI design Lead.Objectives :Discovered and defined the client and users needs and objectives, UX and UI design Lead (2 persons) in an agile workflow.Delivery : users profiling(personas), user experience path map, wireframes,wireflow, prototype and art direction.

Art direction on a web project for the agency.

Paris, Paris, Fr

Projet : region at a glanceRegion at a glance was supposed to be a statistics powerful tools.My work : Ideas generator, Art direction, User research, UX&UI design Lead.Discovered and defined the client and users needs and objectives,UX and UI design Lead.Delivery : users profiling(personas), user experience path map, wireframes,wireflow, prototype and art direction from ideas generation.

Moscow, Ru

various projects for the clients of the agency

Paris, Fr

Ergonome et Direction artistique print et web, pour des appels d'offres (GRDF biométhane, ...)

Neuilly Sur Seine, Ile De France, Fr

Direction artistique web, pour divers marques (Nestlé, Fruit d'Or, ...)

Paris, Paris, Fr

Directeur Artistique, Consultant en stratégie de communication, ergonome (UX& UI) pour différents clients de Dealer de talents.

Création d'une campagne de communication, étude et analyse ergonomique, conseil d’amélioration des parcours utilisateurs ainsi que de l'interface, proposition de refonte graphique.

Paris, Fr

Refonte de l'identité visuel de worldcrunch, conseil en conception/principe fonctionnel, ergonomie et référencement du site, direction artistique du projet.Ergonomic's conception(UXC), and features creation, SEO/SEM of the website.Creation of the brand identity(logo, graphic, website) for web use only.I was at the start of the project and was asked to create the best innovative user experience and interface from ideas generation to agile development. I worked on the project conception and was lead UX and UI. I did the users profiling, the users experience path maps, I delivered the wireframes, the wireflows and the final User interfaces screens, I lead 8 persons on this project (1 copywriter, 2 graphic designer and 5 developers).

Direction Artistique sur divers projets dont la refonte du site de l'AMREF.

New York, Ny, Us

Projet : La maison Cailler en duo avec Aline Caron.Role : Art director and UX lead

Paris, Fr

Directeur artistique Freelance sur des projets d'envergures allant de la participation pour un appel d'offre à la direction artistique de projets complets pour les clients et futurs clients de l'agence.

Paris, Fr

Création de l'identité visuelle et des différents supports de communication de l'agence AsRec.Creation of the brand identity(logo, graphic, website) for print and web use.

Fr

Art director and UX lead on various digital projects such as roady eshop website.

Directeur artistique pour différents client de l'agence.

Directeur artistique pour différents clients de l'agence.

Directeur artistique pour différents clients de l'agence.

Directeur Artistique free-lance sur divers projets.

Directeur artistique pour différents clients de l'agence Instants de bonheur.

Paris, Île-De-France, Fr

Direction artistique pour des compétitions pour divers clients(Bouygues télécom pro, ...).

Boulogne Billancourt, Fr

Direction artistique web sur divers projets (site TF1, advertising, online games (koh lanta, Qui veut gagner des millions, ...)...).

Direction artistique pour divers clients (Cacharel, Nissan, ...).

New York, Ny, Us

graphisme, illustrations, conception et réalisation d'epub pour divers clients (Air France, KLM, Canal +, Carrefour, Carte Noire, Sci Fi, Danone, Unilever).

Création de l'animation du sponsor Netdiver pour l'icograda de 2oo7 à Seatle.

various projects for the clients of the agency

Fr

ergonomie, designer web, création de bannières

Bachelor Of Arts (B.A.), Communication And Media Studies

Bachalaureat Scientifique, Mathematics And Science