Erika Gonzalez Email & Phone Number

Carrollton, Texas, US

• Developing and executing seasonal marketing strategies, aligning with brand objectives, new product launches, educational documentation, and promotional activities
• Assessing and maintaining multiple e-commerce sites, identifying enhancements, and overseeing daily maintenance
• Conducting comprehensive market research to identify target audiences and staying informed about industry trends
• Actively generating and managing engaging content for various marketing channels, including social media, video, email, and blogs
• Collaborating with a graphic designer in the ongoing production of digital and print materials
• Leading the ongoing maintenance, training, and implementation of CRM and ticketing-based customer support software

• Freelance Marketing Specialist, Brand Developer, Advertiser, Website Manager, Graphic Designer, and Social Media Manager
• Engaged in freelance projects providing a range of creative services to companies
• Executed graphic design projects, developed marketing strategies, and contributed to brand development initiatives
• Managed advertising campaigns, ensuring compelling and effective messaging for target audiences
• Maintained and optimized websites to enhance user experience and ensure functionality
• Led social media management, creating engaging content and fostering online brand presenceNotable Clients:

Houston, Texas, US

• Designed and managed to completion all advertising, branding, and marketing related efforts
• Streamlined and created consistency throughout all graphics and logos, both print and web
• Updated and redesigned company website to create a more modern and user-friendly interface
• Designed posters, flyers, brochures, postcards, magazine ads, online ads, and YouTube videos
• Led direct mail marketing campaign that consisted of over 40,000 EDDM postcards
• Created and managed all feed content for various social media outlets

• Led the development, maintenance, training, and implementation of CRM software
• Held weekly marketing strategy meetings to review and identify outstanding questions, gain approach consensus, and set project deliverables
• Effectively communicated corporate marketing strategy to sales teams and successfully integrated with daily operations
• Researched and contracted vendors and ongoing management of vendor relationships
• Managed Intranet site and WordPress site changes and updates
• Created, tracked, and oversaw email marketing efforts

• Managed Marketing Department including directing work schedules, responsibilities, priorities, and results
• Created seasonal marketing strategy for Nestle Toll House Cafe tied to business goals, product introduction, promotions, and sales
• Proactively defined new opportunities to enhance brand strategy, drive incremental brand awareness, and lead generation to enhance consumer experience
• Defined partnership and promotion marketing strategies to drive revenue growth
• Oversaw the development of business-to-business sales, marketing strategies, and execution
• Developed and implemented actionable and measurable marketing initiatives that increased customer acquisition

Coppell, TX, US

• Provided designs for Frisco International and its subsidiary companies - Lord & Cliff, Hair Pop, and Tressecret
• Lead graphic design team on all creative projects related to web design, advertisements, and printed materials
• Was responsible for the layout, design, SEO content, user interface, and maintenance of two company websites on Magento and Shopify
• Increased website sales by 44.7% and web traffic by 38.4% over a 3 month period compared to previous reports
• Delegated and oversaw social media campaigns, paid advertisements, promotions, and contests
• Produced custom prints, posters, header boards, and signs for sales team and in-store usage

Associate Of Science, Computer-Aided Drafting And Design

Bachelor Of Science, Digital Media - Emphasis In Package Design