Erika Gonzalez Email & Phone Number

Carrollton, Texas, Us

• Developing and executing seasonal marketing strategies, aligning with brand objectives, new product launches, educational documentation, and promotional activities• Assessing and maintaining multiple e-commerce sites, identifying enhancements, and overseeing daily maintenance• Conducting comprehensive market research to identify target audiences and staying informed about industry trends• Actively generating and managing engaging content for various marketing channels, including social media, video, email, and blogs• Collaborating with a graphic designer in the ongoing production of digital and print materials• Leading the ongoing maintenance, training, and implementation of CRM and ticketing-based customer support software• Organizing and coordinating successful events to promote products and engage with customers• Providing valuable ongoing assistance with inside sales tasks, customer support efforts, and PR management

Freelance Marketing Specialist, Brand Developer, Advertiser, Website Manager, Graphic Designer, and Social Media Manager• Engaged in freelance projects providing a range of creative services to companies• Executed graphic design projects, developed marketing strategies, and contributed to brand development initiatives• Managed advertising campaigns, ensuring compelling and effective messaging for target audiences• Maintained and optimized websites to enhance user experience and ensure functionality• Led social media management, creating engaging content and fostering online brand presenceNotable Clients:• Clearstone Medical Spa• Texas Laser Institute• Modoma Medical Massage• Baby Bums Clothing• Mase Restorations• Robot Sea Monster

Houston, Texas, Us

• Designed and managed to completion all advertising, branding, and marketing related efforts• Streamlined and created consistency throughout all graphics and logos, both print and web• Updated and redesigned company website to create a more modern and user-friendly interface• Designed posters, flyers, brochures, postcards, magazine ads, online ads, and YouTube videos • Led direct mail marketing campaign that consisted of over 40,000 EDDM postcards • Created and managed all feed content for various social media outlets • Increased customer response rate by 41% when using email in conjunction with direct mail and email marketing • Researched and recommended different media outlets and technologies to advance major projects

• Led the development, maintenance, training, and implementation of CRM software• Held weekly marketing strategy meetings to review and identify outstanding questions, gain approach consensus, and set project deliverables• Effectively communicated corporate marketing strategy to sales teams and successfully integrated with daily operations• Researched and contracted vendors and ongoing management of vendor relationships• Managed Intranet site and WordPress site changes and updates• Created, tracked, and oversaw email marketing efforts

• Managed Marketing Department including directing work schedules, responsibilities, priorities, and results• Created seasonal marketing strategy for Nestle Toll House Cafe tied to business goals, product introduction, promotions, and sales• Proactively defined new opportunities to enhance brand strategy, drive incremental brand awareness, and lead generation to enhance consumer experience• Defined partnership and promotion marketing strategies to drive revenue growth• Oversaw the development of business-to-business sales, marketing strategies, and execution• Developed and implemented actionable and measurable marketing initiatives that increased customer acquisition• Provided data analysis of company projects in relation to marketing and operational efforts• Reviewed and evaluated proposals from potential marketing partners and vendors• Managed the release and processing of files with print production vendors• Collaborated with Public Relations Agency to provide promotion of local and national marketing events, cafe openings, and grand openings• Spearheaded any new social media ideas or platforms that would benefit the franchise and the franchisees• Analyzed competitive positioning, products, brands, marketing and promotion activities, and spending• Oversaw the development and execution of market research plans to inform the organization on consumer, competition, and marketplace insights

Coppell, Tx, Us

• Provided designs for Frisco International and its subsidiary companies - Lord & Cliff, Hair Pop, and Tressecret • Lead graphic design team on all creative projects related to web design, advertisements, and printed materials • Was responsible for the layout, design, SEO content, user interface, and maintenance of two company websites on Magento and Shopify• Increased website sales by 44.7% and web traffic by 38.4% over a 3 month period compared to previous reports • Delegated and oversaw social media campaigns, paid advertisements, promotions, and contests• Produced custom prints, posters, header boards, and signs for sales team and in-store usage • Created editorial layouts for digital and print catalogs

Associate Of Science, Computer-Aided Drafting And Design

Bachelor Of Science, Digital Media - Emphasis In Package Design