Passionate paid search professional with 4+ years of experience specializing in performance marketing, paid search, and analytics. Proven track record collaborating with global media agencies, renowned brands, and a tech startup.Recognized for delivering consistent results and value across awareness, consideration, and conversion funnels. Known for an optimistic and supportive approach, communicating with empathy and transparency across all stakeholder levels. Genuine passions include digital marketing, branding, e-commerce/D2C, product and self-development.Proficient in designing highly targeted SEM campaigns based on clients' goals and objectives for efficiency and effectiveness. Curious, staying updated on the latest advertsiing trends and search best practices. Recently pioneered the world's first science-based vision board, aimed at improving goal-setting and goal-pursuit experience, inspired by Love Life Cause.Expertise: Paid search strategy, campaign optimization, A/B testing, keyword research, audience targeting, landing page optimization, ad copy optimization, conversion tracking setup, call tracking software setup, analytics and reporting.Stoked to meet people who are on a journey to pursue things meaningful and fulfilling! Outside of my professional career, I’m climbing 7 summits to raise awareness for the Love Life Cause and the Marathon of Silence. As of now, I only summited the tallest mountain in Europe - mt. Elbrus.