+ Launched and managed the career of A$AP Rocky and A$AP Ferg.+ Executed strategic partnerships and campaigns with high-profile brands such as Hennessy, Adidas, Pac- Sun, EA Sports, DKNY, Salvatore Ferragamo, Samsung, Rockstar Games and Alexander Wang, enhancing artist visibility and contributing to successful brand integrations.+ Served as A&R and Co-Executive Producer for platinum-selling projects, including albums like Live Love A$AP, Long Live A$AP, and At Long Last ASAP, and Executive Producing Trap Lord, Always Strived and Prospered and singles such as "New Level" and "Shabba Ranks", significantly impacting the music charts and artist revenue.+ Developed and managed worldwide touring and merchandise platforms, amplifying artist visibility through performances at major music festivals, further establishing both A$AP Rocky and A$AP Ferg prominent in the music industry at that time.+ Positioned exposure by securing features on other artists’ projects, and TV & Film broadening audience reach, strengthening industry relationships.

+ Merged the strategic assessment and enhancement of music app functionalities, focusing on user experience and design from a multicultural perspective.+ Directed the identification and integration of emerging talent, that significantly boosted app relevance to appeal across diverse user demographics.+ Managed and executed strategic campaigns for new rollouts and features, applying robust project management skills to ensure timely delivery and alignment with corporate objectives. This role involved collaborating closely with various stakeholders across the organization, including Engineers, UX Designers, Marketing Departments.

+ Orchestrated innovative marketing alignments by leveraging strong relationships with entertainers, athletes, and influencers, enhancing brand visibility and engagement.+ Ushered direct outreach initiatives, effectively communicating with artists, agents, and managers to quickly ascertain interest levels, streamlining campaign development processes.+ Played a key role in significantly elevating brand recognition with Richard Kirshenbaum underscoring the effectiveness of celebrity and influencer partnerships.

+ Collaborated closely with Harry Bernstein to develop innovative creative strategies for major brands, driving brand identity and market positioning through cutting-edge concepts.+ Organized the integration of brand partnerships with artists, enhancing brand visibility and engagement by leveraging the unique appeal of music and entertainment personalities.+ Masterminded cross-functional teams in the conceptualization and execution of marketing campaigns, aligning creative direction with strategic business objectives to ensure cohesive brand messaging and impact.+ Utilized extensive industry knowledge and network to broker partnerships and collaborations, fostering mutually beneficial relationships between brands and artists that led to successful marketing campaigns.+ Oversaw all aspects of campaign development from inception to execution, ensuring projects were delivered on time, within budget, and with high creative standards, ultimately enhancing client satisfaction and brand loyalty.

+ Implemented strategic marketing campaigns targeting Multicultural and Gen-Y consumers for various clients, achieving significant ROI and market share growth.+ Innovated creative content strategies that elevated brand storytelling and engagement, resulting in higher brand affinity and customer loyalty.+ Conducted the development of entertainment programs and "Branded Content" that elevated brand messaging and increased audience reach and impact.+ Utilized data analysis and trend forecasting to inform marketing strategies, ensuring a competitive edge in the marketplace.+ Established and maintained strong talent relations to secure effective brand ambassadors and partners for campaigns and off-premise programs.+ Successfully managed high-profile clients such as Heineken, Belvedere Vodka, Hennessy, Samsung, Boost Mobile, Optimum, delivering exceptional results that exceeded expectations.

+ Creative Direction of albums released at Bad Boy Entertainment+ A&R/Project Coordination for Press Play and Biggie Duets LP+ Fostered collaboration with label marketing department and Sean John Clothing team.+ Submitted label copies, sample clearances, and invoices to label administration.+ Worked in conjunction with CEO Sean "Diddy" Combs, and President Harve Pierre.

+ Shepherded artist development, touring, and branding for Sean "Puffy" Combs and Hit Men, including Ez Elpee, Buckwild, Mario Winans, Deric Angelettie, Yogi, Nisan, and Dante.+ Managed daily operations of Janice Combs Publishing alongside Fran Spero, signing talented writers and producers, and facilitating production of songs to various labels and artists for projects.+ Played a key role in the success of Bad Boys 2 Soundtrack by assisting in the securing of artists and songs.

+ Coordinated creative direction for album and music video projects, including the highly acclaimed Capone-N-Noreaga "The Reunion".+ Cultivated strong artist and label relationships, facilitating communication and collaboration across diverse teams for projects including "The Reunion" and the "Prison Song" movie.+ Managed label copies, invoices, and print approvals, overseeing production processes and resolving issues to ensure seamless releases.+ Communicated with mastering engineers and reviewed test pressings, ensuring audio quality and technical standards prior to release.

+ Scout talent and review demo submissions.+ Facilitated solicited material for albums.+ Submitted studio reports, invoices, and sample information from producers tolabel administration.+ Collaborated with Marketing, Publicity, and Radio Departments on projects.+ Produced label mixtapes.+ A&R assisting albums which include Skull Duggery "These Wicked Streets", CrookedLettaz "Grey Skies", Noreaga "N.O.R.E." and "Melvin Flynt The Hustler".