A private boutique membership, offering high-end wines with musically inspired artwork, personally curated music events and Wine + Jazz world travel adventures.

"When Great Wine Is Not Enough - A Wine Sales + Marketing Guide For Wineries, Négociants & Wine Brand Owners", Author - Eric GuerraAVAILABLE ON AMAZON WORLDWIDELearn More Here: www.reservetastings.com/book95% of the wine brands that are developed and launched each year ultimately fail. Just visit your local wine shop and you will see the same wine brands on the shelf year after year as the new brands seem to quickly disappear, with only a few making it longer.Taken in by the allure, charm and enchantment of wine country, thousands of entrepreneurs come to the wine industry attempting to create the next successful winery or wine brand, only to learn one difficult and very costly lesson . . .

Great Wine Is Not Enough

Whether you’re thinking of moving to the Napa Valley and living the wine country dream, or if you have the next great wine brand idea, this highly informative yet succinct guide will place your wine venture in the 5% that do succeed. Written from a wine industry insiders perspective, it will bring to light the great importance of sales & marketing as the keys to your overall success, and give you insights that only come with years of industry experience.

About The Author
Author of the highly acclaimed “When Great Wine Is Not Enough - A Wine Sales & Marketing Guide For Wineries, Négociants & Wine Brand Owners”, named the 2018 North Bay Business Journal Winery Sales & Marketing Officer Of The Year, with over 17 years of wine experience, having managed or sold over 20 million cases of wine and developed over 500+ wine brands while receiving 14 packaging awards… author, wine executive, label designer, wine blogger, fine wine investor and wine public speaker Eric Guerra has led some of the industries’ most iconic wineries and wine brands, including his recent wine venture www.reservetastings.com, a direct-to-consumer private Wine + Music club that offers high-end wines that are paired with musically inspired label artwork and playlists.

Given my wine experience and comprehensive exposure to the overall wine business, on occasion I am asked to speak at company and industry events covering a wide range of topics. I am a trained public speaker, having delivered speeches or presentations to thousands of wine industry professionals over the years. Endorsement:Eric Guerra was the closing keynote speaker for the 2018 US Wine & Beverage Expo in Washington, D.C. His presentation for the eastern wine industry, titled “Against All Odds”, highlighted examples of other regions that overcame, what seemed to be insurmountable obstacles, to ultimately be recognized as world class producers of fine wine. He was an engaging, entertaining and motivating speaker and I highly recommend Eric to anyone looking for a presenter, especially in the beverage category. We’ll certainly have him back! George ChristiePresident/CEOWine Industry Network

Lead the redevelopment of the luxury direct-to-consumer experience and wholesale strategy as well as the creation of a new fine wine team. Responsibilities: P&L, strategy, capital expenditures, sales, marketing, direct-to-consumer, wholesale, team management & development

Developed and contributed to overall growth, from 7k cases to 1mil+ cases sold and $150 million in gross revenue. As #2 on 
the Executive Team of over 120 employees, I set the strategic direction including financials development and management, sourcing, wine portfolio development and style direction, market positioning, business development, customer service and order processing, administrative and overall General Management. In addition, I led a large team of wine sales & marketing professionals, developed and launched over 500 brands and contributed to winning 14 design awards including the 2016 San Francisco Chronicle Label Contest Sweepstakes Winner. One of my primary duties was acting as the 'expert wine consultant' to top retailers, traveling extensively and developing private label wines and brands for the largest and most sophisticated wine buyers in the US such as: • Traditional Retail: Darden, Kroger, WholeFoods, CPK, Foodlion, HEB, Total Wine, Ruth’s Chris, Albertsons, Target, ABC Liquor, Loews Resorts, Neiman Marcus and many others. • Online Retail: Boxed, Winc, Drinks, Lot 18, Naked Wines, Wine.com, ... • Wholesalers: Young’s Market, SWG, Breakthru Beverage, RNDC, Johnson Bros, Opici, ...• Wineries: Hundreds of wineries throughout the US. This direct exposure to these diverse sales & marketing channels has given me one of the most comprehensive expert-level understandings of the wine market in the business today.

My responsibilities included luxury marketing and public relations activities for domestic, export and direct sales (350k cases /year), 135k guest visitor & event center (7th largest in Napa Valley), 9.5k-member wine club, winery financial budgeting and profitability, and management of a team of 62 sales, operations and marketing personnel.• Brand Management: Strategic direction and responsibility for $38.1mil gross revenue• Financial Management: P&L, budgeting and capital expenditures management, overall strategic direction and responsibility of brand P&L’s, including overheads to net brand profit level• Direct Sales:
Strategic direction and P&L responsibility for $9.8mil gross revenue of the 7th largest destination visitor center, management of 62 personnel, special events and trade visitation, and one of the finest hospitality wineries in Napa Valley, California• Operations/Winemaking: Contributed to and led strategic direction for the winemaking program, inventory management, grower relations, new item development, innovation and style direction• Exports: Strategic direction and P&L responsibility for $4mil gross revenue business unit and 5 export markets resulting in +67% gross revenue growth over 4 years

Created a business plan, raised capital and launched boutique luxury portfolio of Sonoma County wines totalling 800 annual cases. Achieved multiple 90+pt ratings in top wine publications. Sold brand to investment party.

My responsibilities included long-term brand strategy development, brand essence & positioning, pricing strategy, P&L, channel strategy, national & regional trade and consumer programs & POS, advertising, inventory, website, package design, research and (in select instances) brand repositioning. • Brands managed directly: Gary Farrell, Buena Vista, Lindauer New Zealand sparkling wine, J.Garcia wines, Wattle Creek Winery, Haywood wines & Haywood Estate Zinfandels • Brands managed through acquisition: Champagne Perrier Jouët & Champagne G.H. Mumm, Campo Viejo Spanish wines, Brancott New Zealand wines, Graffigna Argentina wines

Managed 4.2 million case brand including #1 selling Chardonnay, Sauvignon Blanc, Pinot Noir, and Syrah, #3 Zinfandel, #4 Merlot, #5 Cabernet (per IRI 2004 data)
 • Brand management & equity development, portfolio extension launches, advertising, inventory management, website, pricing, off & on premise national programs, POS materials and packaging design• Maintained and increased #1 position, as well as held price points of four top-selling varietals in both off & on premise channels• Worked with ownership and executives, and managed Vintner’s Reserve prestige redesign (3.6 million cs)• Prestige package evolution and redesign of KJ Grand Reserve, $20 mid-tier line (100k cs)• Successful development and execution of national Grand Reserve Tour resulted in 106% volume increase over 6 months• Worked with ownership and executives, and initiated development of luxury tier of 13 Highland Estates vineyard designated wines• Developed and executed nationwide advertising campaign – 30 inserts in top wine publications

Business Development & Marketing - employee #28Lead all Marketing and Business Development initiatives. Built organization to 310 employees over 4 years.• Managed a team of 20 marketing professionals.• Responsible for development of brand development opportunities, strategic partnerships and M&A activities.

Managed regional sales and supported executives in analysis of potential investment opportunities.• Performed numerous industry and corporate research analyses to support investment decisions.• Exceeded sales goal +180% against $10 million quota, and +110% against $11.9 million quota.

• Presented, sold, marketed and supported all Microsoft software products via large retail channel partners.• Managed territory with sales exceeding $5 million per year against $3.4 million quota, exceeded task-based goals by average +15% each quarter.

IBM Marketing & Sales Representative• As an IBM Student Representative for S.D.S.U campus, sold IBM hardware and software to educational market.