As the Head of Creative & Video Production at GMIS, I led a transformation of the organization’s video strategy, driving growth across all organizational functions. This initiative was pivotal in establishing GMIS as a thought leader in the global manufacturing and industrialization sectors.Transitioning into the role of Creative Director at the parent company GMOLx, I expanded my responsibilities to encompass not only media production but also projects in sports and entertainment, including the World Padel Tour Abu Dhabi Master, as well as high-profile technology events such as Driftx and the launch of the Smart & Autonomous Vehicle Industry cluster. In this capacity, I oversaw over 100 projects from initial concept to final delivery, leading a dedicated team of editors and producers. We maintained focus on aligning every project with the strategic vision of Abu Dhabi, ensuring each initiative not only met but exceeded our objectives.My tenure with GMOLx also included participating in 4 global summits and over 25 international roadshows, which honed my adaptability and versatility. These experiences across various cultural environments reinforced my ability to tailor our creative outputs to diverse audiences, furthering our reach and impact globally. This adaptability was crucial in my contributions to Abu Dhabi’s strategic vision, engaging with strategic projects that have positioned the region as a hub for innovation and excellence.