Ehab Rashed Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Ultimo

Co-Producing and discussing all things Entertainment and Pop Culture with Sirine Demachkie on Weekend Evenings ABC Radio Sydney

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Manage the full scope of new product development for current and prospective clients.Identify opportunities & product concept through design, development, approvals, sourcing, sampling, ordering and shipping. Overseeing in-house designer to develop product on brand to satisfy customer needs.

Sydney, Australia

• Liaise with the LM and key stakeholders to define licensing requirements• Prepare draft contracts using the FFA Consumer product template• Oversee licensee implementation of plans and contracts• Monitor licensed product sales and develop reports• Coordinate new product development projects• Compile project activity reports and review progress against action plans• Develop and monitor the implementation of licensee management policy and procedures• Manage the product development and product approval process across all stages of the product development process• Administer all aspects of IP requirements to licensees such as style guides, logos, imagery etc• Communicate to licensees all requirements and instructions for use of the on-line approval system• Work across other FFA business units as it relates to intellectual property and the approval process• Assist LM with communication to HAL Clubs as it relates to licensees and licensed product development• Providing marketing and promotional support to LM• Project manage and coordinate marketing assets including Social and Digital Media, Point of Sale, Website and Print Advertising• Assist LM with budget development Manage expression of interests with LM• Collection and uploading of royalty reports into VBM’s online system.• Venue merchandise operations assistance where required• Maintain database and filing system including contract register and tracking• Prepare, lead and attend meetings, and record agreements made• Develop and implement licensee management coordination procedures and tools (checklists, proformas, quote protocols, price lists etc.)• Facilitate and coordinate workshops and events as it relates to licensing• Work with Legal on brand infringement correspondence and protection

Western Sydney

Development and implementation of the Brand strategy.Developing the marketing strategy for new and existing productsOverseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentationsGuiding the day to day activities of the marketing team.Ensuring that the marketing objectives are implemented by the marketing team.Work closely with product management team to define marketing materials and programs.Manage social media presence and direct programs to improve social media reputation and recognition.Developing and delivering marketing and communications strategies for the organisation.Undertake continuous analysis of competitive environment and consumer trends

Surry Hills

Key Responsibilities Work with business manager to identify and pursue potential new business Manage licensee and licencor requests as they come in Assure assets including style guides are acquired and distributed to the relevant partiesPut together mockups and any graphic design requests as need be Create and maintain tracking sheets to assure efficient development of product and assets over the approvals processHandle all deal memo and contract jobs Manage the Sanrio social media accounts Major Achievements Successfully signed on Australia Post and Australia Mint to produce commemorative Bananas In Pyjamas stamps and coinsGot Retail Food Group on board to participate in Emoji and Hello Kitty in store activity promotion for Doniut King by cold calling and pitching mocked-up promotional ideas Began early stage discussion with Krispy Kreme to develop Emoji instore promotionDeveloped and designed presentations to pitch to organisations such as Commonwealth Bank, Westpac, KFC, Bras N Things, Big W, Best and Less and Oporto. Revamped brand decks and sell sheets for all licenses

Chatswood

Key responsibilities Managed in-store roll-out of national promotionsDaily CRM ordering and new artwork brief traffickingSupported the Brand Manager in the undertaking and delivery of key projects Oversaw Website content updatesCreated graphic design assets for print and social media Manage Oporto and Red Rooster store listing using Google-My BusinessExtranet store and user managementTrack spend against budget , invoice payments and track in conjunction with account department Day-to-day management of ad-hoc LSM requestsMajor Achievements Developed and maintained daily calendar for all social media activity along with promotional activity and development of assets when required Oversaw the development of the new Oporto App with regards to content , design and testing Devised plans with media agencies to develop and implement new look and feel for the Oporto brand to make it more millennial friendly and progressive Worked with food packaging producers to develop new and innovative solutions Organised photo-shoots and artwork for the development of new video screen menus that were being rolled out to newer storesTook over Senior Brand Manager duties for 3 weeks to cover for holiday time

Newtown

Key ResponsibilitiesDevelop annual and quarterly marketing plans that address national and site-based marketing and communications needs in line with the cinema strategic plan.Liaise with Film Distributors and the Dendy National Content & Programming Manager to identify key film promotional opportunities and develop relevant promotional activities and events.Liaise with Cinema Managers and provide direction and guidance to Cinema Events, Publicity & Promotions staff to facilitate the planning and execution of all national, site-based and film- based activities, events and promotionsDevelop website messaging and offerings in conjunction with daily social media activityManage the execution of all relevant marketing, administrative and operational support tasksSet and maintain the marketing budget for all programs, activities and eventsMajor AchievementsOversaw the development of the Avengers 2 promotional activity in conjunction with Disney including ticketing, prizes, in house events, candy bar combinations and local area cross activityWorked with the manager for the Dendy streaming service “Dendy Direct” to create seasonal cross promotional activitySet out the onsite promotional ideas and activities for a full yearCreated new ticket and candy bar sales tracking system and taught staff how to maintain it

Key ResponsibilitiesTraffic the development of product, samples and assets for brands including Coke, Smurfs,Cartoon Network, WWE, Nickelodeon, Hello Kitty, Simpsons, Family Guy and Star WarsWork with external agencies in the development of campaign assets for both in store and onlineCreate and maintain tracking sheets to assure efficient development of product and assets over the approvals processDevelop marketing plans and assist in the execution of in store activityTrack and facilitate contracts between licensees and licensors including drafting and amendmentsPhotography to be included in presentations and online contentAssure assets including style guides are acquired and distributed to the relevant partiesCreate monthly reports highlighting product salesCreate and maintain contact databases for licensees and licensorsMajor AchievementsDeveloped the strategy and suggested the look and feel for the launch of WWE product in major retailers in AustraliaCoordinated with international teams to create VIP events to coincide with WWE tour in AustraliaTraveled to the United States to attend workshops on the category development of the Australian market for WWEWas responsible for the creation of mood boards, pitch documents and retail presentations to secure new clients and retail space. I was also charged with filming and editing sizzle reels to be presented in national and international licensing Road-showsDeveloped understanding of all the brands I managed so in order to best advise licensees on products to produce, characters to focus on and overall representationBecame the point of contact for all things related to Show bags and the Easter show in Australia when it came to products to includeImplemented new and improved tracking system for the production and approval of all products being created

Key ResponsibilitiesProvide assistance to the Print Production Manager to develop POS and Packaging to leverage event seasonal opportunities and retailer marketing programsAssist with sourcing new innovation in packaging and POS solutionsBriefing and trafficking artwork for sleeves, packaging and POS including licensor approvalWorking with overseas producers to bring unique special packaging and POS jobs to AustraliaSourcing quotes from suppliers and organising to have invoices paid through generating PO’sAssure monthly DVD sleeves, special packaging and POS items are sent to print and delivered to packing factory in timeLiaising with disc duplication and packing facility on a monthly basis to assure all materials are received and packaged on time.Major AchievementsWas tasked with handling all queries as Print Production Manager while they were on leave for a month and managed to liaise with overseas producer to develop a specific newmethod of DVD product delivery and display for ColesLearnt a whole new side of the production business to help me better understand lead times and procuring more time for projectsDeveloped further interpersonal skills to help with relationship building amongst internal and external stakeholders

Key ResponsibilitiesWork with the marketing manager to develop back catalogue campaigns to leverage event and seasonal opportunitiesWorking with retailers to develop campaigns and secure OTB fundsPopulate and manage back catalogue database including notifications of changes and the prices of back catalogue in the excel database and SAP to the greater teamProfitability analysisWorking with the production department to bring new and back catalogue products to marketWork closely with merchandising teams to develop in store execution plansBrief and liaise with media agencies across all campaigns especially digitallyWork closely with publicity department to develop campaigns, implement loyalty programs, source prizes and liaise with all necessary partiesBrief in all artwork jobs including Ads, POS, Online Content and Product presentation content Putting together PowerPoint presentations, including sales presentationsWork with retailers and promotions department to develop gift with purchase ideas, promotionalactivity and online campaignsManagement of DVD product Life CyclePurchase order generation Major AchievementsKey player in the conception and execution of the Lord of the Rings BLURAY Boxset launch and managed the development of all ATL and BTL marketing and promotional strategiesConceptualised and worked with production teams both local and international to create uniquecollector box sets for major back catalogue titles Pulp Fiction and Se7en and securetheir retail sell in through creating sell sheets for themTook full ownership of the DVD theatrical back catalogue and scheduled their price promotion datesWorked with sales teams and met with retailers to develop exclusive DVD campaignsWas as the forefront of the integration with ITunes to sell in film productLearnt the full range of skills needed for affective account management and how to work with internal and external stakeholders to achieve overall goals

Bachelor Of Business, Marketing

Bachelor Of Commerce (B.Com.), Marketing