Role Overview:Led sales and marketing efforts for modular, light gauge steel (LGS), and prefabricated buildings across two companies: ICON Egypt and TATWEER KSA.Collaborated with a team of professionals to achieve the organizations’ commercial objectives.Key Achievements:Successfully turned around ICON EGYPT Prefab business unit net profits, achieving consistent double-digit growth from 2021 to 2024.Achieved the highest industry growth rates in 2021, 2022, and 2023.Played a pivotal role in securing the largest five contracts in ICON Projects’ history.Led exponential growth in the LGS new business line.Established and directed TATWEER LGS Prefabricated buildings sales operations in Saudi Arabia, winning major contracts in NEOM and ZATCA.Leadership and Committees:Served as a member of ICON Egypt and TATWEER Prefab executive committees.Contributed to ICON Egypt’s transformation and new products committee.Team Leadership:Led teams across three departments (Sales Support, Sales, and Marketing) covering Egypt, Saudi Arabia, and Africa.Provided coaching, mentoring, motivation, and skills development to foster personal and professional growth.Financial Responsibility:Accountable for profit and loss (P&L) reporting directly to the CEO.Technology Implementation:Initiated and implemented CRM systems to enhance sales processes

• Managed sales of Honeywell Mobility solutions in Qatar, Oman, Kuwait, and Bahrain, consistently meeting revenue targets.• Supported 10+ channel partners across 4 countries to achieve business plan objectives.• Closed the first sales order of Honeywell EDA50 in the Middle East.• Reported performance and results to Honeywell Regional Sales Director through CRM.

• Managed sales for Honeywell Industrial Safety division in Qatar, Bahrain, and Kuwait, specializing in fall protection equipment and PPE for construction, O&G, and facility management sectors.• Successfully secured and executed a major fall protection equipment contract at Doha Festival City, one of the largest in the GCC.• Achieved a remarkable 50%+ growth rate in revenues consistently over 3 years.• Utilized CRM (salesforce.com) to track and report sales performance.

Led the successful introduction of ENERGYA Pre-Engineered buildings products to the Saudi Arabia market, resulting in signing major contracts with Saudi bin Ladin, ARAMCO and others.• Achieved sales of 10 million Saudi riyals in 2010 as the sole Salesperson for PEB in the country.• Developed strong negotiation and presentation skills through targeted calls, appointments, and site visits.

• Managed sales of Kirby Pre-Engineered buildings in Bahrain, leading to a significant increase in sales volume from 720 to 5000 metric tons within 2 years.• Awarded Best Sales Office Performance in 2007 and Mega Project Sales award in 2008 for outstanding achievements.• Collaborated with clients to understand their needs and provided tailored solutions to drive sales growth.• Utilized strong negotiation skills to secure deals and maintain strong relationships with key stakeholders.

• Managed site concrete works at the National Museum for Civilizations Project in Cairo, Egypt.• Oversaw consultant inspections for formworks, steel reinforcements, and concrete pouring activities.• Implemented quality control measures to ensure project success.• Collaborated with cross-functional teams to meet project deadlines.