Projects Sales And Marketing Director
CurrentRole Overview:Led sales and marketing efforts for modular, light gauge steel (LGS), and prefabricated buildings across two companies: ICON Egypt and TATWEER KSA.Collaborated with a team of professionals to achieve the organizations’ commercial objectives.Key Achievements:Successfully turned around ICON EGYPT Prefab business unit net profits, achieving consistent double-digit growth from 2021 to 2024.Achieved the highest industry growth rates in 2021, 2022, and 2023.Played a pivotal role in securing the largest five contracts in ICON Projects’ history.Led exponential growth in the LGS new business line.Established and directed TATWEER LGS Prefabricated buildings sales operations in Saudi Arabia, winning major contracts in NEOM and ZATCA.Leadership and Committees:Served as a member of ICON Egypt and TATWEER Prefab executive committees.Contributed to ICON Egypt’s transformation and new products committee.Team Leadership:Led teams across three departments (Sales Support, Sales, and Marketing) covering Egypt, Saudi Arabia, and Africa.Provided coaching, mentoring, motivation, and skills development to foster personal and professional growth.Financial Responsibility:Accountable for profit and loss (P&L) reporting directly to the CEO.Technology Implementation:Initiated and implemented CRM systems to enhance sales processes