-Leading the commercial sales organization comprising of distribution, end user sales and commercial channel sales in Saudi Arabia. -Main KPI – revenue, market share, profit, etc.-To build up and reset channel structure based on business models, establish sales group capabilities, improve healthiness of channels, and manage overall sales elements including ”resources, goods, stand+ incentive, promotion, training”.-Keep refreshing roadmap, and products repositioning in relevant channels-dealing with strategic partners/distributers, building very strong partners relationship (transactional and relationship), strong capability to develop and building new partners. -Working with end user sales, marketing and category BU`s to derive result. -Building strong motivated team (in different countries) to support delivering the planed result .-Very good country and region channel landscape understanding -Monitoring competitors activities and act accordingly.Achievement:- YOY & QOQ double digit growth in 2017, 2018 and 2019 -More than 100% revenue growth in 2 years-We overtaken competition and become #1 in different segments and maintain #1 for other lines. -Saudi partners have the best achievement and the top awards in the region form the growth and achievement point of view

Leading the computing commercial sales organization comprising of distribution, end user sales and commercial channel sales in Saudi Arabia.

Market management and team formulation to achieve the company targets. • Currently successfully managing a multi million dollars annual business with sustainable YoY growth • Developing a solid local market strategy serving customers in the Government , Oil & GAS , Commercial, Healthcare and Education.• Leading one of the best end user sales teams and support their success• Managing the country value to HP and stir the plans and forecast generated locally and reflect globally• Monitor the local unique economical and dynamic market to ensure my global team have a deep understanding the movers and shakers in the Saudi market and remain on top by understanding the scene and be proactive with such promising market.

Leading the local sales team to serve the government and enterprise customers in Saudi Arabia.Planning , Deploying, Forecasting and Achieving the results is job

- Managed Saudi PSG sales team with responsibilities including staffing, territory planning, account strategy, people development and contract negotiation - Delivered positive revenue, margin and enterprise growth by driving successful sales and market strategies- Actively engaged with field sales team on account strategies including account visits and presentations -Successfully implemented acquisition strategy.- Identified as Key Talent for the Public Sector - Assumed leadership roles in many initiatives and special force teams

Building the team - working with end users and Government clients – strategic plan – country sales planning - adopting with market change , initiatives and process optimization