Erika Halloran Email & Phone Number

Waltham, Ma

Managed corporate and product web sites, including regular updates, designing new graphics and page layouts, writing copy, updating blog, and servicing back-end functionality and user accounts. Maintained and enhanced proprietary SQL-based content management system, including updating user screens and font-end outputs. Participated in the design and specifications of new UI elements for Mzinga’s OmniSocial software product.Generated and analyzed web site traffic using Google AdWords and Google Analytics.

Burlington, Ma

Converted screenshot designs into HTML/CSS for use on clients’ corporate web sites. Created wireframes and screenshots based on clients’ needs and standards. Interacted with clients from large and small organizations, including those with strict design standards, to ensure successful delivery of social media solutions.

Woburn, Ma

Managed corporate web site, including regular updates, designing new graphics and page layouts, writing copy, updating blog, and servicing back-end functionality and user accounts.Designed email marketing templates and managed email campaigns. Created wireframes and screenshots for clients’ web sites, based on specified needs and standards.

Andover, Ma

Managed corporate web site, including regular updates, designing new graphics and page layouts, writing copy. Built and maintained custom content management system, including database architecture, user accounts, administration screens, and front-end outputs. Conceptualized, designed, built and marketed several focused online communities, which provided content and interaction for over 100,000 members. Responsibilities included content development, marketing campaigns, newsletter authoring, and back-end updates. Generated and analyzed traffic for multiple web sites using Google AdWords and Webtrends.

Andover, Ma

Managed all marketing efforts related to conferences and tradeshows, including the creation of comprehensive marketing plans with budgets of approximately $500k, lead generation, lead nurturing, and post-event follow-up. Performed copywriting and editing functions for all marketing pieces related to events, while interacting daily with external vendors, including graphic designers, printers, and list brokers, to ensure timely delivery of all marketing materials. Conducted extensive post-event marketing analysis to determine the levels of effectiveness and profitability for each component of the marketing strategy.

Boston, Ma

Managed qualitative and quantitative marketing research projects on behalf of high-profile client organizations. Wrote screening questionnaires and managed the participant recruitment process to ensure to proper participant qualification.