Elizabeth Hansen Email & Phone Number

California, United States

Stanford, Ca, Us

Directs hospitality strategy for Stanford Dining, Hospitality & Auxiliaries (SDHA), a division of Residential and Dining Enterprises (R&DE) at Stanford University, the Stanford Food Institute (SFI) and the Menus of Change University Research Collaborative (MCURC). Produce and provide counsel for highly complex, high-profile division wide events, including Stanford's Big 5 Events, MCURC All Member Meetings, and SFI Research Symposium, for thousands of visitors across multiple venues.Leads staff who provide communications, community engagement, research, sustainability, outreach programs and events for SDHA. Liaise between SFI-based living lab research and researching occurring in the MCURC, contributing Stanford faculty and dining expertise to relevant MCURC research projects as well as implementing and translating insights generated from MCURC research, education, and culinary projects into SDHA operational improvements. Provide programmatic support to the MCURC Racial Equity Working Group, in support R&DE's overarching diversity, equity, inclusion, and belonging (DEIB) values and programs.Serves as a subject matter expert and supports media and public relations concerns. This involves providing expertise, guidance, and input, as well as coordinating media relations efforts in collaborations with leadership.Advances participation in the community and industry by establishing relationship with key professionals and organizations. Participates in R&DE leadership circles as a key member in the event strategy and planning processes of high impact (major) R&DE and Stanford events. Collaborates across campus to advance programs by developing relationship and complementing activities with faculty, academic departments, and institutes. This includes fostering partnerships, coordinating join initiatives, and leveraging resources and expertise across campus.

Stanford, Ca, Us

Leads both short- and long-range hospitality and operational projects from strategy through implementationInteracts with senior management and leadership across the division and university in support of enhancing the division’s brand. Provide leadership and innovative approaches for the creation, development, execution, and continual improvement and efficiency of major events.Assesses event success and make strategic changes to events/promotion strategy through analysis of data-driven event and participation information, including defined goals and success metrics.Collects and analyzes data, create reports, review and explain trends; formulate and evaluate alternative solutions and/or recommendations to achieve the goals of the division.Participates in budgeting, forecasting, and cost negotiations for special events.Develops and executives a strategic content calendar which prominently features on a regular cadence of events and promotions for the dining halls, catering, pub, cafes, concessions, markets and Stanford Food Institute; oversee both the creation and the distribution of content across multiple platforms and multiple audiences.Manages SDHA’s brands in developing promotions, collateral materials, advertising, promotional programs, and signage in collaboration and consultation with internal communications team.Maintains regular contact with dining halls, catering, concessions, cafes, pub, markets and Stanford Food Institute to lead revenue enhancement strategies.

Stanford, Ca, Us

• Leads and coordinates communications strategies for Stanford Hospitality, Dining and Auxiliaries to generate excitement and increase revenue building opportunities by developing effective and focused written content and other collateral for web, newsletters, media and other outlets, co-leading aweekly SHA marketing meeting in collaboration with Strategic Communications, workingcross-departmentally to manage new and existing complex communication programs, andutilizing cross-division content to elevate stories that should be shared in outreachefforts.• Provides leadership for the development and execution of a strategic event calendarwhich prominently features a regular cadence of special events and DEIB events andprograms within Stanford Hospitality (SHA); coordinates with Senior Leadership, AssistantDirectors and culinary teams to create a seasonally interesting, yet fiscally responsibleseries of thematic programming with each calendar.• Assists in the development and execution of Stanford Food Institute cultivation andoutreach events, including maximizing engagement activities, creating and managingmarketing and communications collateral, and partnering with University gift officers tocraft strategy and on-site event execution and production.• Continues to provide support to Stanford Catering for major event planning andleadership in order to support University and R&DE initiatives.

Stanford, Ca, Us

• Personally responsible for $1.5+ million in sales and 150+ events annually. Manages global events with budgets of $275k+ and 4,000+ attendees, providing full logistical and management support through the entire planning process, including event production, managing complex budgets and working through the reconciliation process, demonstrating success in securing outside vendors through the RFP process, contract negotiation, and anything else event or client specific as needed to ensure a stress-free client experience.• Manages a diverse team of full-time staff and contingent labor, including administrative and sales staff, servers, drivers, and culinary teams, holding them to deadlines and the highest quality output• Leads local menu and marketing development by suggesting marketing and merchandizing strategies and features, overseeing strategy implementation, collaborating with staff to create innovative programs and promotions, and planning and executing special events and theme dinners.• Contributes to business optimization by compiling and analyzing data and reports to guide daily operational decisions, ensuring budgetary goals are met, monitoring and meeting the revenue and expenses control goals, establishing and managing annual operational budget, and balancing customer service with labor, cost, and food quality goals.• Serves as project manager of multiple activities, scopes out project tasks/team assignments and guides team to create work plans and schedules, monitor progress, and meet milestones.

• Occasional catering management, staffing, and event production for special events to keep current with catering, service, and event production best practices, including food preparation and service for weddings, memorials, fundraisers, private dinners, and receptions for all formats of events from live-cooking buffet picnics to formal multi-course seated dinners.

Development Communications Manager (February 2016 - October 2016) Development Associate (December 2012 - February 2016) • Execute fundraising principles and practices including planning, prospect research, communications, member services, and implementation of donor benefits, audience and volunteer cultivation, and stewardship activities. • Plan, create, and execute development communications including the Annual Fund solicit and other solicits throughout the year, the Annual Report, newsletters, event invitations, membership benefit fulfillment, web communications, networking, audience and donor stewardship, and corporate and foundation proposals and reports. • Coordinate and produce public and private cultivation events including post-concert receptions, home concerts, board meetings, and other special events during the festival season and throughout the year. • Write and prepare customized individual proposals, solicits, foundation proposals and reports, acknowledgements, and other materials for individual solicits. Tasks include project management, copy creation, printing, producing and cleaning mailing lists, working with mail houses and post-offices. • Manage, train, and mentor college interns and work closely with other intern teams during the two-month intern program. • Manage and execute all activities with volunteer home host corps who provide housing for approximately 70 festival artists, staff, and special guests annually. Tasks include host recruitment, communication, coordination of guest special needs and requests, matching of guests with hosts, 24/7 logistical support when guests are on-site, acknowledgement, and stewardship. • Maintain, update, and regularly audit patron data and organizational history in a customized database, in paper records, and in archives of print publications and donor communications.

San Francisco, Ca, Us

• Provided administrative and clerical support to various departments as needed on a rotating basis.• Helped create staff and faculty budgets for various departments for the 2013 academic year.• Maintained and organized department directors’ schedules.• Assisted in managing and executing various special events and projects as assigned.

Boston, Ma, Us

• Planned and executed gallery events such as exhibit openings, artist talks, and staff dinners.• Performed administrative duties, such as ordering gallery supplies and creating staff schedules.• Organized database collections, exhibit catalogues, and the gallery’s permanent collection of artwork.• Helped build the gallery’s brand and promote upcoming gallery functions through various social media platforms.• Gained working knowledge of exhibition installations, including how to hang, package, and handle delicate artwork.