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Eric Harper personal email
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Dynamic marketer with proven track record for launching residential hardware and software products into domestic and international channels. Strategic planning, product development, creation and execution of B2B and consumer marketing campaigns, and cross-team management for successful deployment. Marketing, business and technical expertise are a unique and desirable fit for an organization looking to improve its communications and profits.Specialties:• Advertising• Strategic Planning• New Business Development• Product Management• Budgeting & Cost Containment• Sales Analysis & Forecasting• Market Research & Competitive Analysis• Campaign Planning & Management• Public Relations & Agency Management• Event Planning & Management• Copy & Technical Writing• Conventional & eMedia Placements
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Svp, Product MarketingSnap One, Llc Jun 2021 - PresentCharlotte, Nc, Us -
Board Of DirectorsContinental Automated Buildings Association (Caba) Oct 2019 - PresentOttawa , CaThe Continental Automated Buildings Association (CABA) is a leading international, not-for-profit, industry organization that promotes advanced technologies in homes and buildings. -
Executive Vice President, Product Marketing & New MarketsSnapav Nov 2017 - Jun 2021Charlotte, North Carolina, Us -
Vice President, Product MarketingSnapav Jan 2014 - Nov 2017Charlotte, North Carolina, Us
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Vice President, ContentSnapav Feb 2012 - Jan 2014Charlotte, North Carolina, Us
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Vice President, Product StrategySnapav Sep 2010 - Mar 2012Charlotte, North Carolina, UsKey responsibilities include strategic direction for development initiatives and positioning/presentation of products through SnapAV's B2B e-commerce website.
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Director Of Marketing & CommunicationsElan Home Systems Aug 2009 - Sep 2010• Brand development and marketing management for the ELAN Group’s four brands - ELAN, Sunfire, HomeLogic, Aton• Business planning, strategy and sales analysis• Media planning and public relations management• Cross-departmental cooperation – including offsite locations in WA and MA – to ensure efficient and effective product launches• Key initiatives: Nationwide consumer “blitzes” in 8 markets including regional TV ads, campaign web site and dealer open-house events; Transition from HomeLogic brand and products into ELAN; Cross-departmental effort to introduce new dealer, domestic and international distributor agreements for 2010; 2010 Integrated Systems Europe show management for four sister companies; Resource allocation to manage a contracting workforce with rising sales & marketing demands
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Director Of Marketing & Product DevelopmentSunfire Corporation Nov 2005 - Sep 2010Brought in as part of new management team after the company was acquired by ELAN. The brand enjoyed 2X growth within the first 3 years.• Brand development, shift from “boutique” to “luxury” message• Integrated marcom and sales functions into the ELAN organization• Management of outside creative services• Business planning and regular forecasting sessions with General Manager• Media planning and public relations management• Served as general liaison between WA R&D facility and KY headquarters• Key initiatives: Detailed SWOT analysis in 2007 and 2009, Managed deployment of new consumer website in 2008, “Wizard Tour” consumer events featuring Sunfire’s founder, Bob Carver
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Integra National Product & Marketing ManagerOnkyo Usa 2001 - 2005During four year tenure as National Product & Marketing Manager, the Brand enjoyed 10X growth, going from a virtual unknown to one of the darlings of the CI channel. Key responsibilities included:• Launched ONKYO’s high-end INTEGRA and INTEGRA RESEARCH brands into the specialty retail and custom installation channels• Acted as liaison to product planning, engineering and marketing teams in Japan• Managed outside agencies for creative development, including print & web advertising campaigns, annual product brochures, quarterly price books, press relations, and trade shows• Developed marketing and product launch campaigns for new product introductions.• Created and implemented a 90-day new product launch process which included collaboration with other specialty vendors (Crestron, AMX, Middle Atlantic, D-Tools, and others) to ensure product compatibility prior to shipment.• Worked tightly with Sales, Support and Engineering to hone sales, marketing, product and training strategies.• Performed regular dealer and sales representative trainings
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Project EngineerDefinitive Concepts, Inc. Jan 1997 - Jan 2001• Design and installation of home automation systems• Audio, video, lighting, HVAC, security, CCTV, and communications systems integration in residential and commercial applications• Managed installations and worked directly with consumer electronics manufacturers• Extensive use of AMX, Crestron, PHAST, LiteTouch, and other whole house control systems• Close collaboration with technical and engineering departments at manufacturers to develop new products and interfaces
Eric Harper Skills
Eric Harper Education Details
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Duke UniversityElectrical Engineering
Frequently Asked Questions about Eric Harper
What company does Eric Harper work for?
Eric Harper works for Snap One, Llc
What is Eric Harper's role at the current company?
Eric Harper's current role is SVP, Product Marketing at Snap One.
What is Eric Harper's email address?
Eric Harper's email address is er****@****uke.edu
What is Eric Harper's direct phone number?
Eric Harper's direct phone number is +170431*****
What schools did Eric Harper attend?
Eric Harper attended Duke University.
What are some of Eric Harper's interests?
Eric Harper has interest in Music, Homebrewing.
What skills is Eric Harper known for?
Eric Harper has skills like Product Management, Consumer Electronics, Product Marketing, Product Development, Competitive Analysis, Product Launch, B2b, Strategic Planning, Advertising, New Business Development, Home Automation, Trade Shows.
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