Ethan Decker

Ethan Decker Email and Phone Number

Founder @ Applied Brand Science. Helping marketing teams raise their game with brand science. @ Applied Brand Science
Ethan Decker's Location
Boulder, Colorado, United States, United States
Ethan Decker's Contact Details

Ethan Decker personal email

Ethan Decker phone numbers

About Ethan Decker

Are you frustrated with how subjective marketing seems to be?Does your team disagree about the fundamentals: how buyers pick brands, how ads work, how brands grow?Do you worry your team chases marketing fads, or doesn't have brand-building muscles?I teach you and your team the laws of brand growth so you can create an objective, shared playbook for how to grow your brand based on the latest research and decades of science.I show you which of your beliefs about marketing are fairy tales that waste your time and money. I help you eliminate the subjectivity in marketing choices.I get your whole team paddling in the same direction.I help you turbo-charge your brand.TMI:I've been a marketer, a researcher, a strategist, a scientist, an editor, a teacher, a performer, and an ecologist. I've done ethnographies in Tokyo and statistics in Matlab. I've helped sell razors and position new lines of women's clothes. I can tell skew from kurtosis, a colon from a semicolon, and a serif from a sans-serif. And I've presented on the science of marketing internationally, including SXSW and TED.KEYWORD BINGO- Business consulting, strategic consulting, growth drivers, business fundamentals, marketing strategy.- Account planning, strategic planning, brand strategy, brand communications, shopper marketing, promotional marketing, digital strategy, retail marketing.- Market research, quantitative research, qualitative research, statistical analysis, ethnography, trend watching, moderating, survey design, data visualization, connection planning, audience analysis, brand metrics.- Presentations, storytelling, public speaking, conference speaking, workshop facilitation, brainstorming (the real deal, not that crap most people do), presentation design.- Teaching, training, team building.- Evolution, evolutionary psychology, behavioral economics, cognitive psychology, social psychology, shopper psychology, shopper science.

Ethan Decker's Current Company Details
Applied Brand Science

Applied Brand Science

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Founder @ Applied Brand Science. Helping marketing teams raise their game with brand science.
Ethan Decker Work Experience Details
  • Applied Brand Science
    President
    Applied Brand Science Apr 2019 - Present
    Boulder, Colorado, Us
    Applied Brand Science helps companies grow by giving them practical, simple advice grounded in brand science. We scour the research in advertising effectiveness, brand growth, and cognitive psychology. We separate fact from fiction, help from hype, and truth from trend. Then we boil that down to easy, simple, practical, and sometimes even catchy principles to help you and your team build your brand and grow your business.Consulting, speaking, training and project work in branding, advertising, and marketing.
  • Unwritten Labs
    Science Fellow
    Unwritten Labs Mar 2019 - Present
    Unwritten Labs is a collection of scientists and practitioners exploring the social phenomenon of unwritten rules and the effect they have on how people and groups behave.Visit unwrittenlabs.com to learn more about unwritten rules, our work, and the resources we're developing for professionals and organizations. And follow the Unwritten Labs page here on LinkedIn (by clicking on the pencil icon to the left) to see unwritten rules in your feed.
  • The Cybermaniacs
    Advisory Board Member
    The Cybermaniacs Feb 2018 - Present
    London, England, Gb
  • Crispin Porter + Bogusky
    Group Strategy Director
    Crispin Porter + Bogusky Oct 2016 - Sep 2018
    New York, Ny, Us
    Led brand strategy, consumer insights, comms strategy, marketing and advertising strategy, and market research for clients including Domino's, Fruit of the Loom, Hotels.com, and Hershey.
  • The Integer Group
    Vice President, Insight & Strategy
    The Integer Group Feb 2008 - Oct 2016
    Denver, Colorado, Us
    Led several planning teams across key accounts to deliver brilliant strategy and help it come to life in effective and award-winning creative. Head of planning on Kellogg, PepsiCo, MillerCoors, and P&G. Member of agency Leadership Team. Led our Shopper Science practice. Developed thought leadership in shopper marketing and consumer promotions. Taught storytelling, presentation skills, and brand strategy. Worked on -- and won -- new business. Helped attract, train and cultivate amazingly talented people. Made each day a little weirder, better, and smarter.About Integer: The Integer Group is one of the world’s leading retail and promotional marketing agencies. Headquartered in Denver with global offices, it's part of TBWA\Worldwide, itself part of Omnicom Group, Inc. We were named in the top 25 best Medium-sized companies to work for in the USA for seven years by the Great Place to Work Institute Inc.
  • 72Andsunny
    Insights Director
    72Andsunny 2006 - 2008
    Oo
    Led strategy and research for all clients and new business, including Bugaboo, Quiksilver, Zune Arts, And1, and G4TV. Developed brand strategy to win Discovery Channel and Callaway Golf. Created positioning and launch for Quiksilver Women. Still miss the days in the plywood palace in El Segundo.
  • Fractal Strategy
    Founder
    Fractal Strategy 2005 - 2006
    Freelance brand strategy, marketing strategy, brand positioning, qualitative and quantitative market research, workshop facilitation, & presentation skills training.
  • Radar Communications
    Senior Insights Manager
    Radar Communications 2004 - 2006
    Us
    Ran ethnographic market research projects soup to nuts (client management, research design, fieldwork, data analysis, writing & design of reports & deliverables, and VP-level presentations). Led projects for Intel, Unilever, WD-40, Yakima, and G4TV. Conducted firm's largest global project ever, spanning 8 countries. Was the token quant jock for quant research too.
  • The Outdoor Network
    Editor-In-Chief
    The Outdoor Network 2002 - 2004
    Johannesburg, Gauteng, Za
    Responsible for editorial, production, strategic planning and management duties of B2B publisher and web portal for the outdoor education and recreation industry. You know: NOLS, climbing guides, rafting companies, summer camps, dude ranches, etc. Edited and produced two B2B magazines: The Outdoor Network News and the Outdoor Education And Recreation Law Quarterly.
  • Flying Moose Lodge
    Assistant Director
    Flying Moose Lodge 1991 - 1995
    Helped run a 95-year-old backcountry canoeing and hiking camp in the Maine woods, off the grid, on a pristine lake. Edited the prestigious Flying Moose, a weekly mimeo publication of fine satire, wry storytelling, and juvenile gags. If you have a son 10-15 you gotta send him. It's magical.

Ethan Decker Skills

Integrated Marketing Market Research Advertising Marketing Strategy Customer Insight Brand Architecture Digital Strategy Creative Strategy Digital Marketing Brand Development Marketing Marketing Research Social Media Marketing Qualitative Research Shopper Marketing Interactive Marketing Strategic Planning Social Media Ethnography Research Marketing Communications Business Strategy Consumer Behaviour Quantitative Research Analytics Editing Data Analysis Focus Groups Consumer Behavior Data Visualization Consumer Insights Fmcg Ideation Statistics Journalism

Ethan Decker Education Details

  • The University Of New Mexico
    The University Of New Mexico
    Urban Ecology
  • Santa Fe Institute
    Santa Fe Institute
  • Oberlin College
    Oberlin College
    Sociology
  • George School
    George School

Frequently Asked Questions about Ethan Decker

What company does Ethan Decker work for?

Ethan Decker works for Applied Brand Science

What is Ethan Decker's role at the current company?

Ethan Decker's current role is Founder @ Applied Brand Science. Helping marketing teams raise their game with brand science..

What is Ethan Decker's email address?

Ethan Decker's email address is eh****@****ail.com

What is Ethan Decker's direct phone number?

Ethan Decker's direct phone number is +130362*****

What schools did Ethan Decker attend?

Ethan Decker attended The University Of New Mexico, Santa Fe Institute, Oberlin College, George School.

What skills is Ethan Decker known for?

Ethan Decker has skills like Integrated Marketing, Market Research, Advertising, Marketing Strategy, Customer Insight, Brand Architecture, Digital Strategy, Creative Strategy, Digital Marketing, Brand Development, Marketing, Marketing Research.

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