Ethan Decker Email and Phone Number
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Are you frustrated with how subjective marketing seems to be?Does your team disagree about the fundamentals: how buyers pick brands, how ads work, how brands grow?Do you worry your team chases marketing fads, or doesn't have brand-building muscles?I teach you and your team the laws of brand growth so you can create an objective, shared playbook for how to grow your brand based on the latest research and decades of science.I show you which of your beliefs about marketing are fairy tales that waste your time and money. I help you eliminate the subjectivity in marketing choices.I get your whole team paddling in the same direction.I help you turbo-charge your brand.TMI:I've been a marketer, a researcher, a strategist, a scientist, an editor, a teacher, a performer, and an ecologist. I've done ethnographies in Tokyo and statistics in Matlab. I've helped sell razors and position new lines of women's clothes. I can tell skew from kurtosis, a colon from a semicolon, and a serif from a sans-serif. And I've presented on the science of marketing internationally, including SXSW and TED.KEYWORD BINGO- Business consulting, strategic consulting, growth drivers, business fundamentals, marketing strategy.- Account planning, strategic planning, brand strategy, brand communications, shopper marketing, promotional marketing, digital strategy, retail marketing.- Market research, quantitative research, qualitative research, statistical analysis, ethnography, trend watching, moderating, survey design, data visualization, connection planning, audience analysis, brand metrics.- Presentations, storytelling, public speaking, conference speaking, workshop facilitation, brainstorming (the real deal, not that crap most people do), presentation design.- Teaching, training, team building.- Evolution, evolutionary psychology, behavioral economics, cognitive psychology, social psychology, shopper psychology, shopper science.
Applied Brand Science
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PresidentApplied Brand Science Apr 2019 - PresentBoulder, Colorado, UsApplied Brand Science helps companies grow by giving them practical, simple advice grounded in brand science. We scour the research in advertising effectiveness, brand growth, and cognitive psychology. We separate fact from fiction, help from hype, and truth from trend. Then we boil that down to easy, simple, practical, and sometimes even catchy principles to help you and your team build your brand and grow your business.Consulting, speaking, training and project work in branding, advertising, and marketing. -
Science FellowUnwritten Labs Mar 2019 - PresentUnwritten Labs is a collection of scientists and practitioners exploring the social phenomenon of unwritten rules and the effect they have on how people and groups behave.Visit unwrittenlabs.com to learn more about unwritten rules, our work, and the resources we're developing for professionals and organizations. And follow the Unwritten Labs page here on LinkedIn (by clicking on the pencil icon to the left) to see unwritten rules in your feed. -
Advisory Board MemberThe Cybermaniacs Feb 2018 - PresentLondon, England, Gb -
Group Strategy DirectorCrispin Porter + Bogusky Oct 2016 - Sep 2018New York, Ny, UsLed brand strategy, consumer insights, comms strategy, marketing and advertising strategy, and market research for clients including Domino's, Fruit of the Loom, Hotels.com, and Hershey. -
Vice President, Insight & StrategyThe Integer Group Feb 2008 - Oct 2016Denver, Colorado, UsLed several planning teams across key accounts to deliver brilliant strategy and help it come to life in effective and award-winning creative. Head of planning on Kellogg, PepsiCo, MillerCoors, and P&G. Member of agency Leadership Team. Led our Shopper Science practice. Developed thought leadership in shopper marketing and consumer promotions. Taught storytelling, presentation skills, and brand strategy. Worked on -- and won -- new business. Helped attract, train and cultivate amazingly talented people. Made each day a little weirder, better, and smarter.About Integer: The Integer Group is one of the world’s leading retail and promotional marketing agencies. Headquartered in Denver with global offices, it's part of TBWA\Worldwide, itself part of Omnicom Group, Inc. We were named in the top 25 best Medium-sized companies to work for in the USA for seven years by the Great Place to Work Institute Inc. -
Insights Director72Andsunny 2006 - 2008OoLed strategy and research for all clients and new business, including Bugaboo, Quiksilver, Zune Arts, And1, and G4TV. Developed brand strategy to win Discovery Channel and Callaway Golf. Created positioning and launch for Quiksilver Women. Still miss the days in the plywood palace in El Segundo. -
FounderFractal Strategy 2005 - 2006Freelance brand strategy, marketing strategy, brand positioning, qualitative and quantitative market research, workshop facilitation, & presentation skills training.
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Senior Insights ManagerRadar Communications 2004 - 2006UsRan ethnographic market research projects soup to nuts (client management, research design, fieldwork, data analysis, writing & design of reports & deliverables, and VP-level presentations). Led projects for Intel, Unilever, WD-40, Yakima, and G4TV. Conducted firm's largest global project ever, spanning 8 countries. Was the token quant jock for quant research too. -
Editor-In-ChiefThe Outdoor Network 2002 - 2004Johannesburg, Gauteng, ZaResponsible for editorial, production, strategic planning and management duties of B2B publisher and web portal for the outdoor education and recreation industry. You know: NOLS, climbing guides, rafting companies, summer camps, dude ranches, etc. Edited and produced two B2B magazines: The Outdoor Network News and the Outdoor Education And Recreation Law Quarterly. -
Assistant DirectorFlying Moose Lodge 1991 - 1995Helped run a 95-year-old backcountry canoeing and hiking camp in the Maine woods, off the grid, on a pristine lake. Edited the prestigious Flying Moose, a weekly mimeo publication of fine satire, wry storytelling, and juvenile gags. If you have a son 10-15 you gotta send him. It's magical.
Ethan Decker Skills
Ethan Decker Education Details
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The University Of New MexicoUrban Ecology -
Santa Fe Institute -
Oberlin CollegeSociology -
George School
Frequently Asked Questions about Ethan Decker
What company does Ethan Decker work for?
Ethan Decker works for Applied Brand Science
What is Ethan Decker's role at the current company?
Ethan Decker's current role is Founder @ Applied Brand Science. Helping marketing teams raise their game with brand science..
What is Ethan Decker's email address?
Ethan Decker's email address is eh****@****ail.com
What is Ethan Decker's direct phone number?
Ethan Decker's direct phone number is +130362*****
What schools did Ethan Decker attend?
Ethan Decker attended The University Of New Mexico, Santa Fe Institute, Oberlin College, George School.
What skills is Ethan Decker known for?
Ethan Decker has skills like Integrated Marketing, Market Research, Advertising, Marketing Strategy, Customer Insight, Brand Architecture, Digital Strategy, Creative Strategy, Digital Marketing, Brand Development, Marketing, Marketing Research.
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