Ethan Decker
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Ethan Decker Email & Phone Number

Founder @ Applied Brand Science. Helping marketing teams raise their game with brand science. at Applied Brand Science
Location: Boulder, Colorado, United States 10 work roles 4 schools
1 work email found @appliedbrandscience.com 2 phones found area 303 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email e****@appliedbrandscience.com
Direct phone (303) ***-****
LinkedIn Profile matched
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Current company
Role
Founder @ Applied Brand Science. Helping marketing teams raise their game with brand science.
Location
Boulder, Colorado, United States

Who is Ethan Decker? Overview

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Quick answer

Ethan Decker is listed as Founder @ Applied Brand Science. Helping marketing teams raise their game with brand science. at Applied Brand Science, based in Boulder, Colorado, United States. AeroLeads shows a work email signal at appliedbrandscience.com, phone signal with area code 303, and a matched LinkedIn profile for Ethan Decker.

Ethan Decker previously worked as President at Applied Brand Science and Science Fellow at Unwritten Labs. Ethan Decker holds Phd, Urban Ecology from The University Of New Mexico.

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Email format at Applied Brand Science

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{first}.{last}@appliedbrandscience.com
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Profile bio

About Ethan Decker

Are you frustrated with how subjective marketing seems to be?Does your team disagree about the fundamentals: how buyers pick brands, how ads work, how brands grow?Do you worry your team chases marketing fads, or doesn't have brand-building muscles?I teach you and your team the laws of brand growth so you can create an objective, shared playbook for how to grow your brand based on the latest research and decades of science.I show you which of your beliefs about marketing are fairy tales that waste your time and money. I help you eliminate the subjectivity in marketing choices.I get your whole team paddling in the same direction.I help you turbo-charge your brand.TMI:I've been a marketer, a researcher, a strategist, a scientist, an editor, a teacher, a performer, and an ecologist. I've done ethnographies in Tokyo and statistics in Matlab. I've helped sell razors and position new lines of women's clothes. I can tell skew from kurtosis, a colon from a semicolon, and a serif from a sans-serif. And I've presented on the science of marketing internationally, including SXSW and TED.KEYWORD BINGO- Business consulting, strategic consulting, growth drivers, business fundamentals, marketing strategy.- Account planning, strategic planning, brand strategy, brand communications, shopper marketing, promotional marketing, digital strategy, retail marketing.- Market research, quantitative research, qualitative research, statistical analysis, ethnography, trend watching, moderating, survey design, data visualization, connection planning, audience analysis, brand metrics.- Presentations, storytelling, public speaking, conference speaking, workshop facilitation, brainstorming (the real deal, not that crap most people do), presentation design.- Teaching, training, team building.- Evolution, evolutionary psychology, behavioral economics, cognitive psychology, social psychology, shopper psychology, shopper science.

Listed skills include Integrated Marketing, Market Research, Advertising, Marketing Strategy, and 31 others.

Current workplace

Ethan Decker's current company

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Applied Brand Science
Applied Brand Science
Founder @ Applied Brand Science. Helping marketing teams raise their game with brand science.
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10 roles · 35 years

Ethan Decker work experience

A career timeline built from the work history available for this profile.

President

Current

Boulder, Colorado, US

Applied Brand Science helps companies grow by giving them practical, simple advice grounded in brand science. We scour the research in advertising effectiveness, brand growth, and cognitive psychology. We separate fact from fiction, help from hype, and truth from trend. Then we boil that down to easy, simple, practical, and sometimes even catchy principles.

Apr 2019 - Present

Science Fellow

Current

Unwritten Labs is a collection of scientists and practitioners exploring the social phenomenon of unwritten rules and the effect they have on how people and groups behave.Visit unwrittenlabs.com to learn more about unwritten rules, our work, and the resources we're developing for professionals and organizations. And follow the Unwritten Labs page here on.

Mar 2019 - Present

Advisory Board Member

Current

London, England, GB

Feb 2018 - Present

Group Strategy Director

New York, NY, US

Led brand strategy, consumer insights, comms strategy, marketing and advertising strategy, and market research for clients including Domino's, Fruit of the Loom, Hotels.com, and Hershey.

Oct 2016 - Sep 2018

Vice President, Insight & Strategy

Denver, Colorado, US

Led several planning teams across key accounts to deliver brilliant strategy and help it come to life in effective and award-winning creative. Head of planning on Kellogg, PepsiCo, MillerCoors, and P&G. Member of agency Leadership Team. Led our Shopper Science practice. Developed thought leadership in shopper marketing and consumer promotions. Taught.

Feb 2008 - Oct 2016

Insights Director

OO

Led strategy and research for all clients and new business, including Bugaboo, Quiksilver, Zune Arts, And1, and G4TV. Developed brand strategy to win Discovery Channel and Callaway Golf. Created positioning and launch for Quiksilver Women. Still miss the days in the plywood palace in El Segundo.

2006 - 2008 ~2 yrs

Founder

Fractal Strategy

Freelance brand strategy, marketing strategy, brand positioning, qualitative and quantitative market research, workshop facilitation, & presentation skills training.

2005 - 2006 ~1 yr

Senior Insights Manager

US

Ran ethnographic market research projects soup to nuts (client management, research design, fieldwork, data analysis, writing & design of reports & deliverables, and VP-level presentations). Led projects for Intel, Unilever, WD-40, Yakima, and G4TV. Conducted firm's largest global project ever, spanning 8 countries. Was the token quant jock for quant.

2004 - 2006 ~2 yrs

Editor-In-Chief

Johannesburg, Gauteng, ZA

Responsible for editorial, production, strategic planning and management duties of B2B publisher and web portal for the outdoor education and recreation industry. You know: NOLS, climbing guides, rafting companies, summer camps, dude ranches, etc. Edited and produced two B2B magazines: The Outdoor Network News and the Outdoor Education And Recreation Law.

2002 - 2004 ~2 yrs

Assistant Director

Flying Moose Lodge

Helped run a 95-year-old backcountry canoeing and hiking camp in the Maine woods, off the grid, on a pristine lake. Edited the prestigious Flying Moose, a weekly mimeo publication of fine satire, wry storytelling, and juvenile gags. If you have a son 10-15 you gotta send him. It's magical.

1991 - 1995 ~4 yrs
4 education records

Ethan Decker education

Phd, Urban Ecology

The University Of New Mexico

Education record

Santa Fe Institute

Ba, Sociology

Oberlin College

Education record

George School
FAQ

Frequently asked questions about Ethan Decker

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What company does Ethan Decker work for?

Ethan Decker works for Applied Brand Science.

What is Ethan Decker's role at Applied Brand Science?

Ethan Decker is listed as Founder @ Applied Brand Science. Helping marketing teams raise their game with brand science. at Applied Brand Science.

What is Ethan Decker's email address?

AeroLeads has found 1 work email signal at @appliedbrandscience.com for Ethan Decker at Applied Brand Science.

What is Ethan Decker's phone number?

AeroLeads has found 2 phone signal(s) with area code 303 for Ethan Decker at Applied Brand Science.

Where is Ethan Decker based?

Ethan Decker is based in Boulder, Colorado, United States while working with Applied Brand Science.

What companies has Ethan Decker worked for?

Ethan Decker has worked for Applied Brand Science, Unwritten Labs, The Cybermaniacs, Crispin Porter + Bogusky, and The Integer Group.

How can I contact Ethan Decker?

You can use AeroLeads to view verified contact signals for Ethan Decker at Applied Brand Science, including work email, phone, and LinkedIn data when available.

What schools did Ethan Decker attend?

Ethan Decker holds Phd, Urban Ecology from The University Of New Mexico.

What skills is Ethan Decker known for?

Ethan Decker is listed with skills including Integrated Marketing, Market Research, Advertising, Marketing Strategy, Customer Insight, Brand Architecture, Digital Strategy, and Creative Strategy.

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