• Accountable for the operational responsibilities for all strategic planning, budgeting and execution of activities related to sales, marketing, management and operations of the Stitzel-Weller Brand Home Experience • Directed and re-launched the American Whiskey E-commerce strategy for Diageo • Brought e-commerce fulfillment and customer support in-house saving over $50,000 per year • Duties include managing the backend operations of all 3 Shopify websites + sourcing, buying, consumer sales and order fulfillment for Bulleit, Blade & Bow/Stitzel-Weller and George Dickel e-commerce websites • Designed StitzelWellerDistillery.com for creation to further establish the brand home as a standalone location for Blade & Bow bourbon• Generated revenues 2x the adjusted AOP due to/despite COVID-19 restrictions • Supervise career development and training of brand home staff to ensure their skills continue to grow and meet future demands and evolving brand strategy

• Managing innovative strategy and execution for the launch of Beam Suntory’s newest bourbon, Legent, that launched March of 2019 • Developing brand standards, commercial POS elements for on/off-premise initiatives and market launch activation plans for consumer and trade • Managing digital media and creative team for Bardstown Tourism

Social media strategist and content creator for Omni Louisville's and Falls City Market's Instagram, Facebook and Twitter. @omnilouisville | @omnilou | @fallscitymarket

• Enhanced supplier and distributor relationship dynamics through a weekly rotation among Marketing Manager, Off-Premise Sales Rep and Category Manager roles • Developed and increased RNDC brands’ presence throughout Total Wine & Spirits channel securing over 51% of marketing display space

Original Makers Club will go beyond the pages of its book by inserting itself into the culture of a city. Our small team of designers, photographers and film makers want to give you the most self-curated experience, so with every edition you feel your city captured in a unique way. We are more then just a city guide, but rather a voice of a local makers movement.• Led member acquisition and retention, securing over 200 local member partnerships with the Original Makers Club publication, leading to over $300,000 in advertising revenue• Collaborated with Woodford Reserve, Bulleit Bourbon and Garden & Gun Magazine to strategize and create partnership events that sold out each time • Developed and implemented the social media strategy for Facebook and Instagram and managed communications for over 200 members • Established a multi city presence resulting in a 38.5% average increase in revenues for Lexington and Louisville Editions from 2012-2015

• Spearheaded inaugural Lexington Edition with a 90% retention rate between Editions 1 and 2• Led new member outreach, gaining an average 20% more members in each Edition

• Created and managed content calendars and oversaw delivery of assets to all client social media platforms• Worked cross-functionally with internal teams to understand campaign strategy and helped shepherd campaigns from concept to activation

• Managed social media platforms, website, e-blasts and blog to engage, educate and entertain current and perspective members while continually generating high quality leads • Worked alongside SEER to plan & lead social, digital, PPC and inbound marketing initiatives • Ensured appropriate structures, systems, competencies and values were developed within HubSpot in order to meet & exceed our digital marketing goals• Oversaw development and implementation of support materials and services• Coordinated with graphic designer to create comprehensive collateral marketing material

• Strategically utilized proven social media engagement tactics on Facebook, Twitter and Pinterest for clients including Tumbleweed and Texas Steakhouse & Saloon restaurant chains, RELAX, Funf, and Little German wine brands, Ora Strip, and non-profit WaterStep • Achieved 25% greater brand awareness for clients by optimizing social media properties and engaging with customers and potential customers in places they were already talking

• Account Executive managing Social Media platforms (Facebook, Twitter, LinkedIn, YouTube, Foursquare)• Effectively assisting clients with brand development, marketing, SEO, press releases, and promotions • Strategically formulating and implementing new business plans, E-blast Facebook and Twitter marketing campaigns and marketing calendars to develop and grow clients’ businesses

• Daily customer interaction resulting in exceeding personal sales goals and winning numerous sales contests• Organized Lilly Pulitzer philanthropy and promotional events with the SMU Greek community, thereby expanding the company’s exposure and sales in the collegiate market• Assisted with social media platform management

• Daily customer interaction resulting in exceeding personal sales goals and winning numerous sales contests