Elizabeth Hedstrom Henlin Email & Phone Number

Boston, Ma, Us

Walldorf, Bw, De

Walldorf, Bw, De

Walldorf, Bw, De

Walldorf, Bw, De

Walldorf, Bw, De

Led SAP’s coverage of market trends and competitive behavior within North America and Latin America and the Caribbean (LAC) as part of the Competitive and Market Insights unit within SAP’s Corporate Strategy team. Areas of research included but were not limited to outlining competitive threats for sales personnel, delivering executive guidance on competitor behaviors and recommended responses, as well as crafting and launching rapid response advisories on breaking news that could impact SAP and its opportunities for growth in these regions.

Walldorf, Bw, De

Led SAP’s coverage of targeted competitors, while supporting and offering strategic insights on coverage of broader enterprise resource planning software competitive threats. Areas of research included competitive threats for sales personnel, executive guidance on competitor behaviors and recommended responses, as well as advisories on breaking news that impacts SAP.

Hampton, Nh, Us

As a Senior Analyst at Technology Business Research (TBR), Elizabeth Hedstrom Henlin tracked trends and provided strategic insight on vendor business models. Across her time as a TBR senior analyst, she led TBR's coverage of enterprise software vendors including Oracle, SAP, and SAS while contributing to the company's broader coverage of IBM and Microsoft. She served as the lead author of TBR's Business Intelligence Software Vendor Benchmark. Other areas of focus included enterprise applications and business intelligence trends and purchasing behavior. Elizabeth was involved in numerous custom consulting projects for TBR clients in addition to new market ventures. During her time at TBR, she was quoted in publications including InformationWeek, the Financial Times, TheStreet.com, eWEEK and the Wall Street Journal.

Hampton, Nh, Us

As an Analyst at Technology Business Research (TBR) within the Software Practice, Elizabeth Hedstrom Henlin tracked trends and provided strategic insight on vendor business models. Across her time as a TBR analyst, she led TBR's coverage of enterprise software vendors including Oracle, SAP, SAS, Red Hat, VMware and Workday. Other areas of focus included enterprise applications, business intelligence, and virtualization. Elizabeth was involved in numerous custom consulting projects for TBR clients in addition to new market ventures. During her time at TBR, she was quoted in publications including InformationWeek, the Financial Times, TheStreet.com, eWEEK and the Wall Street Journal.

Round Rock, Texas, Us

Primary responsibilities included direct work with VMware's Alliances Marketing team, as well as coordinating ongoing EMC marketing activities (related to VMware) across a cross-functional team of key stakeholders including sales, product marketing, business operations, marketing programs, channels, and alliances.

Round Rock, Texas, Us

Member of competitive intelligence team supporting EMC's backup, recovery & archive sales overlay team. Responsibilities included market research, collateral creation, training sales teams on new developments and related strategies for success in the field, as well as supporting needs of executive business management teams with active research and recommendations on competitors, and how EMC strategies should evolve in response.

Round Rock, Texas, Us

Member of 18-month leadership development program within EMC Global Marketing. Completed three six month rotations in EMC’s marketing divisions. During rotations with Americas Field Marketing, EMC Storage Division Product Marketing, and the EMC/VMware Affinity team, responsibilities included, but were not limited to, crafting product messaging and collateral, event design and execution, as well as cross-functional business strategic planning, analysis and reporting.

Boston, Ma, Us

Supported Fidelity executives’ marketing to higher-education (institutions and plan participants); conducted competitive analysis of Fidelity's work in the higher-education space, including market analyses and recommended tactics for market positioning. Also researched and proposed metrics to gauge success of advertising, sponsorship spending in building market presence; analyzed media presence, proposed strategies to build media interest; designed, outlined possible internal communications plan communicating value of the tax-exempt services division to Fidelity at large; researched, outlined client profiles to publicize best practices.

Washington, Dc, Us

Supported National Association for State Community Services Programs (NASCSP) members in work with the Weatherization Assistance Program (WAP). Assisted in developing of NASCSP positions on policy/legislative issues; part of leadership team charged with planning, facilitating, and presenting at both NASCSP and external conferences on topics including federal politics and energy efficiency. Contributed to national WAP publicity campaign, including training staff, creating and distributing information to participants, conducting needs assessments; researched and prepared articles on subjects related to WAP and lead-paint abatement. Responsibilities included direct marketing, closing commercial transactions, drafting related agreements, member management, contract administration, designing legislative initiatives, and management of outside contractors.

Us

Evaluated legislative and policy issues for clients and media. Developed client relationships with senior officials in Fortune 500 companies, federal, state, and local government agencies.

Arlington, Va, Us

Managed outreach efforts to prospective clients in public and private sectors. Responsibilities included industry research, phone and mail-based direct contact marketing, and design of target outreach strategies for prospective public sector clients.

M.B.A., Marketing And Strategy

B.A., Political Science

Education record