Erin Brown Email & Phone Number

Irving, Texas, Us

Account lead for INFINITI North America - Tier 1, INFINITI CPO, Nissan Vehicle Connected Services, as well as Nissan Business and Fleet.Accountable for managing multi-million budget; includes yearly planning, insight development, strategic planning, and program planningImplementing annual strategic planning initiatives to successfully navigate client scope negotiations while maintaining boundaries and retainerLeads account service, analytics, creative, ESP/digital systems, platform delivery & production teams to ensure accurate execution of direct campaigns targeted to specific customer journeys/audiencesComfortable problem-solving client needs while leveraging company products and teams to deliver the best experience

Irving, Texas, Us

Account Lead for Retail CRM Tier 1 Nissan and INFINITI CanadaAccountable for managing multi-million budget which includes all insight development, strategic planning, and program planningManaged multi-channel programs to meet and exceed client business goals, craft appropriate strategies, and interpret results to implement consistent KPI improvementsLed internal analytic initiatives to develop, plan and support strategic marketing proposalsIdentified and created detailed segmentation of CRM database to appropriately target customers with timely messaging for their customer journeyManaged and mentored a team of five, while fostering opportunities to gain experience within their individual career paths

Irving, Texas, Us

Responsible for leading executional team to interpret and implement client programs in partnership with internal stakeholders.-Acted as agency ambassador internally and externally to provide impeccable execution of client programs and plan tactics-Contributed to strategic planning and concept development while coordinating with production, HTML development and creative groups on program creation and implementation-Provided leadership, mentorship and management for direct reports-Implemented processes to gain efficiency and remove risk for all parties resulting in quicker go-to-market solutions

Irving, Texas, Us

Responsible for mentoring team members while maintaining flawless multi-channel executional programs for multiple OEM clients including Honda, Ford, FCA, Volvo, VW and Toyota.-Recognized as Epsilon Excellence Award Winner for Q2 in 2016-Onboarded Honda and Ford Clients post acquisition of accounts -Worked with Sales Director and multiple OEM clients to build and execute multi-channel marketing campaigns while maintaining positive client relationships for a successful marketing partnership-Train and instruct new account team members on internal systems and processes-Manage daily interactions with Honda Program Headquarters to facilitate Tier 3 dealer programs-Responsible for creation and execution of Automotive Marketing Campaigns across Tiers 1, 2 & 3

Irving, Texas, Us

Responsible for interpreting and executing programs sold by Sales Directors on budget and on schedule.-Responsible for execution of Tier 2 and 3 Automotive campaigns -Maintained multi-channel campaigns for multiple Sales Directors-Built and executed programs based on client needs by managing internal teams with clear and concise direction while maintaining schedules and deadlines