Eliska Hesova Email & Phone Number

St. Maarten - Caribbean

In my role as senior executive reporting to The Maho Group's President & CEO, I managed Sales, Marketing, Reservations, Revenue Management, and product development. I also handled Public Relations and Social Media for Sonesta Resorts in St. Maarten, while exploring new business opportunities.Key Achievements:Transformed two properties into St. Maarten's first all-inclusive resorts, creating new business prospects.Successfully repositioned and sold a 4-star, adults-only resort after renovation.Established charter operations across South America, the Caribbean, and Canada.Launched a new property, effectively targeting key markets.Defined key selling points and crafted a compelling marketing message.Reorganized and expanded the sales and marketing team and centralized reservations for improved efficiency.Integrated all three resorts into the Sonesta Travel Pass Loyalty program, a first for Sonesta International properties.Enhanced press coverage through collaboration with The Maho Group's PR company.Developed a strategy for business continuity and disaster recovery, including supporting materials.Implemented detailed reporting and customer data collection processes.Introduced online reputation management and internal surveys.Main Responsibilities:Provided leadership to Sales & Marketing, Revenue, and Reservation Managers, along with external representation agencies.Prepared annual budgets and Sales & Marketing plans.Formulated effective pricing strategies and sales policies.Negotiated and managed key account contracts.Continually sought new business opportunities.Collaborated with the executive directors board on new projects and developments.Worked closely with tourism authorities to promote the destination.

St. Maarten, Caribbean

I was in a position reporting to the VP of Operations and General Managers, with a focus on Reservations and Revenue Management.Key Achievements:Successfully switched over to and established a new, centralized PMS system.Implemented two-way interface connectivity between the PMS and external channels.Introduced a channel manager system for efficient channel management.Centralized the reservation department and call center operations.Restructured and implemented effective pricing from EP to AI and distribution strategies across all markets and channels.Achieved double-digit RevPar growth in three consecutive years.Main Responsibilities:My primary responsibility was to maximize RevPar for Sonesta Resorts in St. Maarten through the implementation of effective pricing, distribution, and sales strategies.I managed the central reservation department, ensuring its smooth operation.I was also responsible for maintaining and updating the CRS, PMS, and OTA extranets with inventory and pricing information.

Sint Maarten

Prague, The Capital, Czech Republic

Position reported to Regional Director and was directly responsible for maximizing RevPar for all Prague properties through effective pricing strategies and yield management decisions.Portfolio included 3 upscale properties-Mamaison Hotel Pachtuv Palace, Mamaison Hotel Riverside and Mamaison Residence Belgicka.Main duties and achievements included: • Establish and execute effective pricing and distribution strategy• Prepare forecasts with 3% accuracy, budget and daily/weekly/monthly reports • Review individual, group room rate and conference room pricing• Analyse and establish revenue displacement and overselling strategy• Maintain and update CRS, PMS and OTA systems• Find new ways and identify additional revenue potentials• Monitor market trends and competitive sets and adjust according to conditions• Oversee central reservation department for Mamaison Hotels and Residences• Work closely and support VP of Revenue and Distribution on new projects and developments• Implement and maintain the hotel revenue optimization system-(IDEAS) and CRS system-(Synxis)• Set up of two way interface and system connectivity.• Switch over and set up of new PMS system

Tehuacán Area, Mexico

During a hiatus from the hospitality industry, my goal was to learn Spanish and immerse myself in other cultures. I seized this opportunity to engage with Instituto Heslington, a private English school offering three distinct education programs tailored to small groups and individual students across various age groups and proficiency levels.During my tenure, I assumed the role of an instructor and successfully facilitated the completion of five courses encompassing three different proficiency levels. This endeavor involved a total of 50 students, and I am pleased to report that participants achieved an impressive average score of 89% on their final exams.This experience allowed me to expand my horizons, both in terms of language acquisition and gaining valuable insights into the field of education. It was a rewarding break that enriched my understanding of different cultures and educational methods.

Greater New York City Area

In this role, I reported to the VP of Sales, Marketing & Revenue and held the responsibility of optimizing RevPar through the implementation of effective pricing strategies, yield management decisions, and channel distribution.

Prague, The Capital, Czech Republic

I had the privilege of working at The Aria Hotel, which is part of the Library Hotel Collection in New York. This luxury 5-star boutique property is renowned for its unique musical concept and received the prestigious distinction of being ranked number one in the world by Traveler's Choice on Trip Advisor for multiple years.In this role, I reported to the General Manager and played a pivotal role in the pre-opening setup and the efficient management of the front office team, which encompassed bellmen and reservations.Position reported to General Manager and was responsible for pre-opening set up and effective management of front office team, including bellmen and reservations.

Prague, The Capital, Czech Republic

Celta, Celta Certificate

Teaching House is a CELTA certification and teacher training school, in 2008 trained about 500 teachers every year and was the largest.

Certified Revenue Management Executive, Hotel Revenue Management

Hospitality Management

Bachelor Of Science In Nursing