Director Of Sales And Marketing
Elk Grove Village, Illinois, Us
Top customers include Starbucks, Whole Foods, Publix, HEB, Wegmans, Savemart, Raleys, Nugget, Big Lots, Dollar General, Nestle, ConAgra, Thrifty Ice Cream, Blue Bell, and more. Reporting to the President and COO my duties included calling on all channels of trade. I managed sales in retail grocers (national and regional), big box stores, dollar, c-store, natural specialty, industrial/bulk, foodservice, and ingredients. In addition to my focus on core items/programs, I worked closely with customers and Doumak's customer service, QA, and R&D teams to develop custom items, pack size, and flavors. I developed and managed our branded Campfire and Fireside lines, private label programs, bulk, industrial, food service, and custom items. I managed Doumak's Campfire brand marketing initiatives through social media, bloggers, websites, and trade shows to align marketing with our sales goals, new items, and seasonal periods.