- Developed and executed strategic marketing plans across digital strategy, branding, comprehensive marketing strategies, including targets, events, digital goals, and market analysis- Contributed to website mock-ups and proposed app development ideas- Designed and implemented visually engaging newsletters, driving customer engagement- Created a social media calendar, optimizing content through platform analysis and demographic research- Conducted in-depth demographic research to tailor data-driven strategies- Engaged in discussions on future app development, aligning marketing with tech trends

I played a key role in planning and executing events to boost member engagement- Utilized data analytics to enhance event experiences, increasing retention rates- Organized outreach events providing networking opportunities- Collaborated with teams to ensure smooth event execution and high member satisfaction- Contributed to building a strong, connected community within the organization

- Organized focus groups to gather consumer insights, translating findings into actionable marketing strategies- Attended monthly sales meetings and quarterly sales trainings.- Conducted research and developed persuasive email outlines, boosting merchandise sales by 30%- Influenced product development, identifying key steps that increased revenue such as design input.

- Customer Engagement & Leadership: Led interactive Q&A sessions and product samplings, boosting customer engagement and creating social media content, resulting in a 40% increase in brand awareness on campus through targeted outreach and personalized interaction.- Event Coordination & Campaign Management: Organized coffee tasting tabling events at W. P. Carey, engaging with over 500+ students and increasing product interest by 50% through outreach and effective use of Upfluence.

Led community service efforts to support disadvantaged children in Yemen.- Planned and executed fundraising and marketing initiatives, raising $5,000 in one month through a GoFundMe campaign, surpassing the $1,000 goal.

- Promoted sales by providing exemplary customer service and utilizing sales knowledge.- Operated the POS and cash register system proficiently.- Maintained merchandise and visual displays to align with store standards.- Organized and prepared incoming shipments for efficient inventory management.