Eileen Murphy Holston

Eileen Murphy Holston Email and Phone Number

brand builder // creative marketing writer // park supporter @ The Parklands of Floyds Fork
Eileen Murphy Holston's Location
Louisville, Kentucky, United States, United States
Eileen Murphy Holston's Contact Details

Eileen Murphy Holston personal email

n/a
About Eileen Murphy Holston

Eileen Murphy Holston is a brand builder // creative marketing writer // park supporter at The Parklands of Floyds Fork. She possess expertise in creative direction, advertising, creative strategy, integrated marketing, social media marketing and 24 more skills.

Eileen Murphy Holston's Current Company Details
The Parklands of Floyds Fork

The Parklands Of Floyds Fork

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brand builder // creative marketing writer // park supporter
Eileen Murphy Holston Work Experience Details
  • The Parklands Of Floyds Fork
    Communications And Marketing Specialist
    The Parklands Of Floyds Fork Sep 2024 - Present
    Louisville, Kentucky, United States
  • Wordsfresh
    Copy Director
    Wordsfresh Aug 2022 - Nov 2023
    Louisville, Kentucky, United States
    • Balanced responsibilities of multiple traditional agency roles: copy director, creative strategist, account executive, copywriter, editor and proofreader • Led copywriting team and championed creativity across all agency functions– Identified opportunities for AI upskilling – Collaborated with writers on talent development plans– Did market research and audience analysis to build creative briefs– Generated ideas for clients' digital and social media campaigns• Collaborated with outside vendors, including designers, website developers, SEO/SEM specialists and media buyers• Acted as a significant driver of sales and new business– Created and delivered a strategic vision for agency marketing accounts• Partnered with clients on branding and content strategy– Planned and co-hosted in-person and virtual brand strategy workshops geared for client participation– Consulted with clients on brand positioning and tone of voice– Structured and conducted stakeholder interviews to unlock audience insights and inform creative approaches to projects
  • Wordsfresh
    Director, Marketing Services
    Wordsfresh Jul 2021 - Aug 2022
    Louisville, Kentucky, United States
    • Contributed to overall business vision• Identified opportunities to create value for clients and drive growth for the agency• Brought in new business, while nurturing existing clients• Led efforts in defining agency roles and responsibilities• Developed agency marketing plan and helped set the brand foundation – Provided direction to support the development of agency's social media strategy, editorial calendar and style guide• Identified and recruited vendors to support agency accounts• Fueled passion and creativity by sharing marketing resources and knowledge agencywide• Demonstrated curiosity by committing to daily learning — U.S. and global news, client industry pubs, marketing newsletters, etc.
  • Wordsfresh
    Marketing Writer
    Wordsfresh Mar 2017 - Jul 2021
    501 Baxter Ave., Suite 4
    My primary role involved developing communication strategies to help brands stand out in the marketplace. I also managed projects, wrote copy in alignment with defined goals, and worked with clients to identify fresh ways to connect with target audiences.
  • Insider Louisville
    Marketing Content Editor
    Insider Louisville Sep 2016 - Mar 2017
    • Oversaw development of sponsored content and consulted with clients on storytelling strategies• Provided marketing and in-person support for IL-hosted community events
  • Power
    Associate Creative Director
    Power 2006 - Sep 2016
    Louisville, Kentucky Area
    • Managed creative teams on major agency accounts• Oversaw all content for Lennox International, Inc., a group of indoor climate control brands– Developed the brand positioning and tagline for Lennox International Inc.; tagline remained in place for about 10 years– Developed the content strategy and oversaw copy development for the agency’s largest website project: Lennox.com/Residential– Developed the brand name, messaging platform and accompanying marketing materials for the Lennox Ultimate Comfort System™; assisted with the go-to-market strategy– Worked with digital strategists to create the content plan for the Lennox Comfort Center, the first app developed by the agency– Collaborated with creative and technology team members on a gesture-based game to engage audiences at trade shows • Developed the brand positioning and messaging platform for GE Monogram, Aquatic Baths and Kitestring Visuals (CGI graphic renderings)• Wrote blog articles for the Power Agency website• Wrote editorial articles and interviewed subjects for UofL Magazine• Played a key role in preparing and delivering client presentations• Participated in the hiring, development and review of writers• From 2009 to 2015, was solely responsible for managing the agency’s social media page

Eileen Murphy Holston Skills

Creative Direction Advertising Creative Strategy Integrated Marketing Social Media Marketing Copywriting Brand Development Digital Marketing Interactive Marketing Direct Mail Marketing Email Marketing Art Direction Online Marketing Digital Strategy Branding And Identity Online Advertising Corporate Branding Marketing Communications Direct Marketing Marketing Strategy Content Strategy Idea Wrangling Intelligent Drama Management Ad Hoc Editorializing Office Sports Pool Master Social Media Branding Writing

Eileen Murphy Holston Education Details

Frequently Asked Questions about Eileen Murphy Holston

What company does Eileen Murphy Holston work for?

Eileen Murphy Holston works for The Parklands Of Floyds Fork

What is Eileen Murphy Holston's role at the current company?

Eileen Murphy Holston's current role is brand builder // creative marketing writer // park supporter.

What is Eileen Murphy Holston's email address?

Eileen Murphy Holston's email address is ei****@****esh.com

What schools did Eileen Murphy Holston attend?

Eileen Murphy Holston attended University Of Louisville.

What are some of Eileen Murphy Holston's interests?

Eileen Murphy Holston has interest in Animal Welfare.

What skills is Eileen Murphy Holston known for?

Eileen Murphy Holston has skills like Creative Direction, Advertising, Creative Strategy, Integrated Marketing, Social Media Marketing, Copywriting, Brand Development, Digital Marketing, Interactive Marketing, Direct Mail, Marketing, Email Marketing.

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