Jacob Ehrlich Email & Phone Number

Santa Monica, US

Christchurch, Canterbury, NZ

Denver, CO, US

Led the marketing organization at SonderMind, a $1bn+ valued company dedicated to reimagining mental healthcare.

Denver, CO, US

• Reported to C-Suite. Primary focus on performance marketing, growth marketing, and demand generation. Managed a team of 10 employees and 2 agencies responsible for Paid Search (Google Ads), Paid Social (Facebook.
• In my first 12 months, my team increased user acquisition by 20% while reducing budget by 48% YoY by optimizing marketing mix, diversifying channels, and leading a website redesign (built measurement attribution.
• Contributed an additional 10% increase in new customer growth YoY by establishing organic and lifecycle marketing within the first six months, improving LTV:CAC ratios, conversion rates, and customer retention/loyalty.
• Deployed scalable marketing strategies and made data-driven decisions to drive growth for 6+ consecutive quarters, ultimately leading business to strong ROI and first periods of profitability.

Chicago, IL, US

• NOCD is an online telehealth therapy provider. Direct to consumer (DTC). Series B, VC-backed startup. Over $80M in funding. 250 employees.I reported directly to the CEO. Managed, mentor and coach team of 12 employees.
• Led marketing to acquire 60%+ of all new customers in the first 90 days by optimizing SEM lead generation and brand marketing.
• Migrated team from Iterable to Braze CRM and built the end-to-end client communications journey through lifecycle marketing across email marketing automation, push notifications and SMS to increase conversion rates and.
• Launched NOCD’s first influencer marketing campaign featuring Howie Mandel, for a national brand awareness digital campaign across programmatic OOH, CTV, and podcasting, which drove net new demand with a 15% MoM.

Chicago, IL, US

Hangzhou, CN

• Alibaba.com is a global e-commerce marketplace and technology leader with over 1 billion active users. Business to consumer (B2C) and enterprise-level (B2B). Active in 190+ countries. NYSE-listed. $100B in annual.
• Generated 50% of all new customers across key segments and increased market share by launching high-impact business marketing campaigns and A/B testing experiments within 6 months.
• Increased international revenue by 60% (from a previous -5%) by leading comprehensive marketing campaigns across social media, field marketing, and event marketing, and a multi-million dollar brand activation campaign.
• Partnered with sales and account management to develop B2B marketing strategies that improved pipeline velocity by 2x and decreased subscription churn 17% YoY via segmentation and personalized customer marketing.
• Developed and implemented GTM plans, including affiliate and referral marketing, to drive market expansion across 50 states.

New York, NY, US

• Foursquare is a location technology company with 50M MAU on DTC consumer apps (City Guide and Swarm), transitioning to B2B. Series F, VC-backed startup. 300 employees.I managed a team of 6 during Foursquare’s pivot.
• Executed high-impact demand generation and conversion funnels, account-based marketing (ABM) in partnership with sales.
• Achieved positive ROAS on a 7 figure lead generation budget, enhancing go-to-market strategy and sales alignment on MQL and SQL criteria, resulting in a 200% increase in closed-won rates.
• Achieved a 47% reduction in consumer cost per app install through ASO (app store optimization) with B2C audiences.

New York, NY, US

• Built omni-channel marketing strategies that raised brand awareness, drove lead generation campaigns and engaged target audiences. Held ownership of all digital channels, including corporate website, landing pages.
• Generated 25% of all sales qualified leads quarterly using gated content marketing and demand generation campaigns, partnering with the enterprise sales team for demo requests.
• Reduced the cost of sales-qualified leads from paid social by 86% by introducing comprehensive funnel analysis and reporting via media-mix modeling.
• Increased website traffic 1,120% YoY by managing content distribution strategy across organic and paid social channels, as well as Marketo event-triggered campaigns.

Munich, DE

Consulted for BMW Group's lowest-performing dealerships, improving monthly sales to 400 units per month from digital channels, surpassing national averages. Earned 'Center of Excellence' award for operational performance, BMW's highest dealership honor.

Redmond, Washington, US

Joined Madison Ave. marketing agency, partnering with clients to elevate digital brand presence. Owned 20% of all new inquiries, interfacing with C-level executives to determine the scope of each partnership.

Lindenhurst, NY, US

Lindenhurst, NY, US

Advised Bob Marley's family on non-profit fundraising, amplifying brand advocacy through digital content strategy. Increased social media outreach by 90%, enabling initiatives like '1 Drop for 1Love mission' that supplied water to 5,000 Ethiopians.

Wellington, NZ

Key contributor to growth of user base from 30,000 users to 1.5 million users. Curated and managed original content to blogs, social media, live video broadcasts, email, and in-world channels, responding to digital and social media inquiries to drive SEO and enterprise online reputation. Monitored and evaluated KPIs across all social platforms and made.

Kallang, SG

Planned record-breaking virtual events on Wiglington and Wenks for community of users in over 150 different countries. Created real-time communications to distribute to thousands of users on a daily basis. Collaborated with international team members to identify and accomplish company objectives. Tracked negative communication in community and developed.