•Administration and Management — Knowledge of business and management principles involved in strategic planning, Sales & Marketing management, human resources, leadership technique, innovation & Change management and coordination of people and resources.•Sales and Marketing—Includes marketing strategy and Sale strategy, Customer service, Budgeting, IMC, Vendor relations, Digital marketing, Trade show and event planning, showing, promoting, and selling products…•Personnel and Human Resources—Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.•Customer and Personal Service—Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.