Ehsan Zaidi Email & Phone Number

Lahore

• Building and implementing solutions based on client request• Managing DGS Edu PK team which includes Optimization, Client, Media and Engineering teams to get optimum performance to achieve Gross Profit and Revenue goals.• Implementing strategic marketing insights and optimizations for different clients with a prime goal of increasing lead quality.• Managing Data Integrity; which includes managing Database records and setting up Affiliates and third-party call centers for generating more leads.• Planning multi-variant testing for online funnels using online testing tools and working with engineers on implementing the Winner variation.• Maintaining steady volume coming from various lead sources to fill insertion orders for allotted programs of affiliated universities within a given time frame.• Innovate new ideas to help identify and resolve issues faster for better business efficiniceis.

Lahore, Pakistan

• Managing DGS Edu PK team which includes Client, Media and Engineering teams to get optimum performance to achieve Gross Profit and Revenue goals.• Implementing strategic marketing insights and optimizations for different clients with a prime goal of increasing lead quality.• Managing Data Integrity; which includes managing Database records and setting up Affiliates and third-party call centers for generating more leads.• Planning multi-variant testing for online funnels using online testing tools (SiteSpect Inc.) and working with engineers on implementing the Winner variation.• Maintaining steady volume coming from various lead sources to fill insertion orders for allotted programs of affiliated universities within a given time frame.• Innovate new ideas to help identify and resolve issues faster.

Lahore, Pakistan

• Providing strategic marketing insights and alerting for optimization requirements by deep data analysis.• Monitoring performance for DGS EDU websites and calibrating with engineering team for resolving real time issues.• Responsible for Data Integrity, which includes managing Database records along with setting up new Affiliates using SQL.• Accommodating Third-Party call centers to get optimum performance from them, while incurring minimum cost, hence maintaining maximum profitability.• Plan multivariate and A|B Testing for online funnels and working with engineers on implementing the Winner variation.• Deliver monthly leads demanded by affiliated universities for specific programs within the given time frame.

Business Analyst – DGS Core Marketing (Google AdWords)• Managing multi-million dollars Ad Spend on Google Adwords, Bing Ads & other advertising platforms.• Tracking ROI on hourly and daily basis through detailed reporting of the performance of Ads on not just campaign level but single keyword level.• Setting up and managing Mobile, Desktop and Tablets, Geographic, Zip Code and Language targeted Ad campaigns running at selected times of the day.• Managing Text, Image and Video Ad campaigns on Google Display Network and Bing’s Content Network. • Checking Ad spend, clicks, search terms of multiple Adwords campaign.• Achieving monthly revenue and profit targets on a consistent basis.

Bachelor'S Degree, Economics

Alevels, Accounting, Economics & Mathematics