As a Marketing campaign manager, my main responsibility is to plan and implement marketing campaigns with goal of increasing customer's usage from our mature services and to increase awareness and usage of new services. Some of responsibilities as a Marketing campaign manager are: -Develop marketing plans to increase orders, users base, awareness, etc.-Develop and execute marketing campaigns based on marketing objectives (order growth, branding, lead generation, etc)-Develop appropriate communication strategies to support integrated campaign objectives and performance targets-Analyze and optimize Marketing campaigns from different aspects (CX, Cohort Analysis, Channel performance, etc)

As a digital strategist my job is to identify customer segments and their needs and plan to use our digital assets to generate leads and activate them using various marketing solutions to meet business goals. Some of my responsibilities as a digital strategist are :-Build, plan and implement the overall digital marketing strategy (SEO, Email, Google Ads, Content, etc.)-Work with managerial team to understand business objectives and customer personas in order to align digital strategies with business objectives-Monitor data related to our digital presence and interpret different customer segments needs and behaviors-E-commerce and CAC/LTV analysis using various methods and funnels-Research products, services and current strategies to identify new opportunities-Analyze user experience and plan to improve it using designing and technological solutions.-Identifying and mapping major customer touch points-Liaise with Marketing, Sales, Graphic and Content team to ensure brand consistency on all digital touch points -Developing conversion based strategies and lead nurture strategies

Some of my major responsibilities as an Campaign manager :-Develop long term relationships with clients and help them plan their online ads through phone , email , cross-platform messengers and in person meetings -Plan , Implement and Monitor CPC , CPI and CPA campaigns for clients-Communicate the progress of ad campaigns using various reporting methods and tools with clients -Monitor and analyze client's usage of MediaAd products and plan to maintain and grow longtime favorable relationships with our clients -Work on a daily basis with Sales and Marketing team to find ways to maintain and grow existing relationships with current clients and plan on how to acquire new ones -Train and Onboarding new team members to acquire the necessary knowledge , skills and behavior