Ehsan Sobhani Email & Phone Number

Responsibilities and Accomplishments• Collaborated with the product team to develop and launch new products• Conducted user research and data analysis to understand user needs• Designed user experience and user interface for SnappBox products• Worked with engineers and other team members to ensure product success

Projects:• Hippo WalletSafe and Secure Crypto WalletI have been a product designer in these projects and I have gained more work experience and familiarity with blockchain and cryptocurrency wallets. We faced many challenges in this project, and we solved some of them with the help of the product manager and other team members. I was on a team of 5 people.I was responsible for choosing colors and designing the logo and main UI Kit for this project.

Excoino:I am the senior product designer in the Excoino project.I researched the crypto market and benchmarked competitors in this field, designed UI, and created a design system for products. I collaborated with the team to design a user panel and mobile application. I have experience working with a 10-members design team and experience working with technical teams (developers), and a product manager to advance the goals of the organization and create a better experience for users.Excoino Market:Another project is a subset of Excoino. In the market, users can directly buy and sell cryptocurrencies together. I was responsible for designing parts such as Stop Limit and OCO.• Planned, Established a common and Integrated yet Streamlined product with the cooperation of the development team and revived this product with more than 1 million downloads on Google Play• Decreased the number of users who contacted support after the redesign of the FAQ section and product problems by 45%• Increase 70% in user usage of the application after the redesign• Prepared and created an integrated and structured design system for use in projects in Figma with the help of 3 other teammates• Played a major role in 6 projects as a product designer• Management of at least 3 projects in FinTech, Finance, and Cryptocurrency ( in a team of 10, scrum based )• Design, implement and release B2C user oriented products and experiences• Implemented products with the help of teams of designers, product managers, developers, and other stakeholders to advance the goals of the organization and create a better experience for users

Tehran, Iran

With the start of Corona and the closure of the tourism company I worked for, We decided to start working as freelancers under the name of ProduxLap Team for a while with one of my old teammates. We were able to start working with different brands in a short time. Like Novin Bourse Company, which is one of the largest stock exchange companies in Iran, the UX / UI of the main portal sections as well as its admin sections were done by us. We followed the same routine in most of the things we did. We talked to the client, development team, and end users, then designed initial sketches and pre-design tests. We then designed and implemented projects through various programs such as Hotjar, monitoring the user and solving possible design problems in terms of UX / UI.• Managed 15 projects• Prepared different UI Kits for projects• Remote work experience• Reviews, storytelling, information architecture, user flow, and competitor analysis before projects• Performed the user experience design process (usability, 5 seconds test, A/B test, Card sorting) after and before the user interface design stage• Discovered and analyzed the needs of users and employers to define a successful user path• Implement the Design Sprint method to evaluate projects

Tehran Province, Iran

I had good experiences in this company with a professional team. I became more familiar with UX topics during this time. We collected persona, user flow, and user journey, and also performed usability tests in the sketch and wireframe stages, as well as the final design. (Unfortunately, The company was closed due to corona conditions).• Liaised with a UI/UX team of 4 people (UX Designer and UI Designer)• Collaboration closely with other teams throughout the development of new products• Leaded 2 projects related to hotel reservation and plane ticket purchases in the company• Created landing page for at least 3 main projects of the company, such as visa services, introducing the Big 5 exhibition in Dubai, tourism services• Researched and ‌build UX prototypes in collaboration with the Product Manager

Iran

HAM3D is a web design agency for famous Iranian brands. Most of the projects I have done are in this company due to my 7-year presence there.As the director of the design department in this company, I worked directly with famous brands such as Hamrah Aval (MCI), Novin Leather, Iranol, Behran Oil, Yakhsaran, Zar Makaron, Multi Cafe, Aghaye Farsh, Rastani, Bank Saderat Iran, Bank Karafarin and dozens of other companies.• Managed Design of more than 300 projects in 7 years• Analysis, of user workflow in more than 20 practical projects in all kinds of organizational, store, and tourism products (web/mobile/tablet)• Cooperation with companies and teams of the top brands in Iran• Collaborated with the Front and Developer teams regularly• Competitor's benchmark for projects• Designed graphic user interfaces elements, like menus, tabs, and widgets

Bachelors, Ict Engineering (Information And Communication Technology)

Associate'S Degree, Electrical Technician