- Improved payment page conversion rate by identifying pain points with analyzing user journeys, and user tracking platforms, resulting in 10% error reduction and 15% growth in conversion.- Collaborating with the product manager to design a new product, including discovery sessions and product architecture design- Design onboarding for new feature

As a member of the Telemedicine App project, I designed the User Flows, Information Architecture, and experience and interfaces for the initial stages of the project. As the project moved towards the MVP stage, I joined the e-prescription team as the chapter leader, responsible for translating the product strategy into design.In this role, I led the creation of Persona, conducted extensive User Research, including Interviews with doctors and clerks, performed Usability Tests, and Designed the System to ensure a smooth user experience.

2 Recent Project[ Tennis Club Management / Webapp ] I began my work by completing initial Benchmarks and Competitor analysis, creating a domain model to understand the business model, and defining the main entities and their properties. I then designed the main flows, IA, wireframes, and user interfaces.[ Neireez - Learning Music - Mobile app ] For the Neireez project, I was responsible for Redesigning the music assistant application. Through discussion sessions with the product owner, I modified the Business Model to improve the user experience and the product's future. Using the Card Sorting, I reorganized the menus and redesigned the entire user interface to create a more modern and aesthetically pleasing design.

My journey in designing digital products began with Divan, a poetry and literature application, and Hicook, a cooking recipe application, developed for the emerging mobile app market in Iran.Both applications were successful, with Divan having 70,000 active users and Hicook having 120,000 active users for nearly seven years.I received Irancell's best design award for these applications, and they received the highest score among applications in the same category.

I began my professional career in alignment with my field of study and advanced from an expert to a senior responsible expert. I successfully implemented the infrastructure for national projects on a macro and urban scale, managed 22 sub-category units, and collaborated with upstream and downstream headquarters units. Additionally, I established the informatics unit for Fardis Health and Treatment Network.