• Helped deliver 42% CAGR in new subscribers in 2022-2023 for the corporate segment of Rogers Wireless by managing end-to-end brand marketing campaigns• Worked with creative and media agencies to plan and execute B2C/B2B marketing plans, develop targeted mass media campaigns, and manage advertisement budget• Worked collaboratively in a cross-functional Agile and Traditional Marketing team on multiple projects simultaneously and practiced data-driven decision-making by leveraging high attention to detail and quantitative abilities

• Generated C$98 million in annual revenue with 10% growth managing ARM & HAMMER Laundry and Oral Care• Launched new products (Arm & Hammer Clean & Simple Laundry Detergent, Fabric Scent Boosters, Essentials Toothpastes, and Spinbrush Charcoal) by developing and implementing go-to-market strategies• Developed annual marketing plans by translating data into actionable insights, and worked with creative and media agencies to execute them by creating consumer-resonating marketing campaigns

• Generated C$33 million in annual revenue, managing the Foods & Refreshment category (Brooke Bond & Knorr)• Developed multi-year B2C brand marketing plans in line with company & category strategies• Launched new products named “Knorr Thai Cup-a-soup” (ready-to-eat soup) and “Knorr Yummy Masala” (a local variant of noodles), by practicing Project Management in SAP (EPR) environment, raising brand revenue by 5%• Developed Brand Communication Ideas (BCI) to communicate through the appropriate media. Generated 5 million avg. monthly impressions with related advertisements via digital media (Facebook, YouTube & Google)

• Generated C$29 million in annual revenue with 19% growth and a 2% increase in market share in 2017 for the brand Brooke Bond within the Foods & Refreshment category• Expanded consumer reach by increasing household penetration by 1% annually both in 2016 and 2017• Delivered 26% Gross Margin (against 16% target) optimizing brand and trade marketing investment in 2017• Worked with research & creative agencies (Nielsen, Ogilvy & Mather, etc.) to identify consumers’ needs and create effective communications. Landed advertisement for “Brooke Bond Taaza” in 6 weeks with 80% persuasion score• Generated C$150,000 savings in raw material costs by working on a predictive analysis with the procurement team

• Led four sales teams comprising 160 members to generate C$15 million in revenue (annual avg.) with a 19% CAGR• Worked towards the capability development of sales representatives to keep the attrition rate limited to 3%• Arranged and led quarterly engagement programs with key customers to build and improve relationships

• Generated C$13 million in revenue (annual avg.) with 23% CAGR, spearheading a sales team of 120 individuals• Ensured product availability in the required quantities, demonstrating a 100% success rate in 83% of the outlets