• Spearheaded the implementation of a new data governance framework, enhancing data quality and consistency across the organization. • Leveraged Agile methodologies to streamline data analysis projects, boosting efficiency and timely delivery of insights. • Collaborated with cross-functional teams to establish data lineage across critical systems, improving data transparency and trust. • Demonstrated expertise in effectively cleaning, analyzing, and visualizing data to extract meaningful insights. • Successfully conveyed complex data insights to both technical and non- technical audiences through strong communication and presentation skills. • Proven ability to manage risk and compliance within data governance initiatives, ensuring adherence to regulatory requirements and ethical data practices. • Passionately driven to leverage data to inform strategic business decisions and drive organizational performance improvements. • Dedicated to continuous learning and staying at the forefront of the latest data and analytics trends. • Consistently exceeded expectations through a results-oriented and proactive approach, demonstrating exceptional problem-solving and analytical skills. • Cultivated a collaborative and productive work environment through excellent teamwork and relationship-building skills, fostering strong partnerships across teams and departments.

• Expertise in supporting data-related tasks, including understanding• requirements, mapping data structures, analyzing data discrepancies, and• optimizing data processes.• Strong track record of managing and leading data-related initiatives.• Leadership qualities to motivate and guide teams to achieve data governance• goals.• Contributions to the strategic evolution of Data Governance.• Expertise in implementing and maintaining a robust data quality framework.• Ability to map and catalog data elements and assets, identifying and• addressing data quality shortcomings.• Proven ability to manage and resolve data quality issues.• Proven track record of delivering against committed milestones and deadlines.• Analyzed complex data to derive actionable insights, and drive data-informed• strategies leading to business growth.• Designed and automated reports to provide meaningful information and insights• to the business.

o Developing and Creating Digital Strategyo Project Managemento Reporting and Business Recommendationso Digital Analytics and Strategy, Implementation, UAT, Documentation and Reportingo Handling projects from gathering analytical requirements to setting up reports in SiteCatalysto Provide training to stakeholders on using SiteCatalyst dashboardo Oversee aspects of Project Management and maintain Client relationshipo Using SAS for deep dive analysiso Building Digital Strategy for clients from user story to documentationo Tags creation and assisting members for implementing in Ensighteno Creation of Data Layer and designing of Solution Design Referenceo Designing of Weblogs and it’s testing from relevant databaseso Carrying out analytical testing by writing test cases on UAT and prod siteo Digital Analytics and Strategy, Implementation, UAT, Documentation and Reportingo Handling projects from gathering analytical requirements to setting up reports in SiteCatalysto Provide training to stakeholders on using SiteCatalyst dashboardo Oversee aspects of Project Management and maintain Client relationshipo Using SAS for deep dive analysiso Building Digital Strategy for clients from user story to documentationo Tags creation and assisting members for implementing in Ensighteno Creation of Data Layer and designing of Solution Design Referenceo Designing of Weblogs and it’s testing from relevant databaseso Carrying out analytical testing by writing test cases on UAT and prod site

o Oversee all web analytics reports and dashboard that the team currently works on. Hands on experience on the project and report work and complete end to end understanding of data sources, process followed o Well versed with web analytics technology like Omniture SiteCatalysto Manage working relationships with key business stakeholders; deepen and broaden existing engagementso Collaborate with clients for all ongoing reporting including weekly and monthly business reviewso Performing Risk analysis and FMEA on projectso Lead and mentor the team producing quality, on- time project deliverables that meet the SOW requirementso Strong Project Management skills to ensure timely and flawless delivery of reportso Responsible for preparing daily, weekly and monthly reports for external, internal and senior stakeholderso Strong in MS Office tools specifically PowerPoint & Excelo Set objectives for team members & help them achieve them by providing required supporto Collaborate with management and concerned stakeholders on the development of project management procedures, methodologies and guidelineso Utilize and maintain developed methods, templates, processes and tools to support implementation of projects (e.g. resource planning, scheduling and management)o Set project scope, objectives and outcomes and develop project management documents accordingly such as project charter, project governance and project implementation plano Follow up with vendors for project-related constraints and receive vendors performance feedback o Provide needed training to ensure consistency in project execution and efficiency of operationso Supervise the effective achievement of project objectives through the supervision of the team, set individual objectives, manage performance, motivate team, provide formal and informal feedback and appraisalo Ensure projects maintain clear projects scope, plans and timelineso Facebook Marketing and Email Marketing

o Website management using Google Webmaster & Google Analyticso Set up and run digital marketing activitieso Perform various tests, analyze the data of websites & social media marketing activitieso Optimize the landing pages for Search Engine Result Pages (SERP)o Create Meta descriptors, SEO tags and all related functionso Develop and implement various Link Building Strategies to direct traffic towards our websiteso Work with the content marketing team to guide them through various content writing strategies for SEO off-page optimizationso Design, build and maintain our social media presenceo Responsible for renewals of accounts (Inside Sales)o Educate customers about website optimization techniques and search keywords to be used to help in SEOo Participate in continued feedback from client in terms of Service providedo Tracked and analyzed number and quality of visitors to gauge effectiveness of the websiteo Investigate issues highlighted in KPI's/metrics reports in order to provide actionable insight