E-Commerce Marketing Manager
Yangon, Myanmar
• Develop marketing and promotions strategy and bolster sales• Improve products positioning and customer targeting to maximize sale and platform awareness• Conduct and contribute in implanting daily, weekly, monthly marketing and campaigns activities with Campaign Traffic Planner• Focusing on assortment categories, products and sales and to deliver high quality, effective and timely measures• Conduct and prepare monthly brands and products analyze report: sale attribution to categories along with key improvement areas• Monitoring and benchmarking the price against competitor prices across different platforms• Analyze the performance of banners, sliders, and teaser to maximum sales• Build pricing models for banners and sliders using past impression and data click• Manage paid digital ads’ budgets to achieve desired digital marketing metrics (traffic, leads, acquisitions and purchase conversions)• Website management – bring exposure for OFFICIAL STORES & SPREE Mall.• Onsite-Analytics (Google) & SEO – Understanding and studying sales pattern & customer behavior data, reporting as appropriate, recommending adjustments (work with our SEO expert from IT department) to improve products positioning and customer targeting.• SMS/ VIBER Marketing– management of schedule, administration, automation, reporting/adjustment.• Creative Marketing – understanding customer’s behavior, guiding the visuals that will sell, and generally pulling together a digital marketing plan.• Product Lifecycle Management – determining which products work best in which digital channels and managing price adjustments over time.