Thomas Eichenberg

Thomas Eichenberg Email and Phone Number

Managing Director MeinAuto GmbH @ MeinAuto.de
cologne, nordrhein-westfalen, germany
Thomas Eichenberg's Location
Cologne, North Rhine-Westphalia, Germany, Germany
Thomas Eichenberg's Contact Details

Thomas Eichenberg work email

Thomas Eichenberg personal email

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About Thomas Eichenberg

With over 20 years of experience in the digital industry, I am passionate about transforming and scaling businesses.As Managing Director at MeinAuto, I have successfully led the company through several pivotal transitions, including its sale to HgCapital and later to the Mobilize Group of Renault. My leadership has been instrumental in the strategic realignment of our product focus and organizational structure. One of the highlights of my tenure was preparing MeinAuto for an IPO in 2021, a process that was only postponed due to market conditions. My extensive experience in performance marketing, agile product development, and user-centered design has consistently driven growth and efficiency across all my roles.At Holtzbrinck Networks, I directed online marketing efforts, providing supervision and consulting for portfolio companies like Parship and StudiVz, and managing interim roles. Prior to this, at AutoScout24, I built the in-house online marketing team for Europe, led initiatives to boost growth and efficiency, and enjoyed being part of the Scout24 Group’s online marketing specialist committee.

Thomas Eichenberg's Current Company Details
MeinAuto.de

Meinauto.De

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Managing Director MeinAuto GmbH
cologne, nordrhein-westfalen, germany
Website:
meinauto.de
Employees:
51
Thomas Eichenberg Work Experience Details
  • Meinauto.De
    Managing Director
    Meinauto.De Jan 2024 - Present
    Köln, Nordrhein-Westfalen, Deutschland
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  • Meinauto Gmbh (Exit To Mobilize, Renault Group)
    Managing Director
    Meinauto Gmbh (Exit To Mobilize, Renault Group) Jan 2018 - Dec 2023
    Köln, Nordrhein-Westfalen, Deutschland
    Exciting experiences: comprehensive realignment of the entire company in terms of product focus and organisation; management in making the company ready for an IPO (05/2021, short-term postponement due to market conditions); participation in the successful sales process of the company
  • Meinauto Gmbh (Exit To Hgcapital)
    Managing Director And Co-Founder
    Meinauto Gmbh (Exit To Hgcapital) Sep 2010 - Dec 2017
    Köln, Nordrhein-Westfalen, Deutschland
    Exciting experience: successful implementation of growth strategies with a focus on performance marketing (SEA, SEO, display, cooperations); continuous organisational development and adaptation with changing goals in growth and efficiency; management of agile product and software development and consistent focus on UX and user-centered design; management of a successful sales process of the company (multiple bidders)
  • Holtzbrinck Networks Gmbh
    Director Online Marketing
    Holtzbrinck Networks Gmbh Oct 2008 - Sep 2010
    München, Bayern, Deutschland
    Exciting experience: Supervision and consulting of portfolio companies and interim management (e.g. Parship, StudiVz, TopTarif, MyHammer, myphotobook); due diligence of potential acquisitions
  • Autoscout24
    Director Consumer Marketing
    Autoscout24 Sep 2003 - Sep 2008
    München, Bayern, Deutschland
    Exciting experiences: Development of a 20-head in-house online marketing team for the whole of Europe; management of the Scout24 Group's online marketing specialist committee; multiple growth and efficiency achievements; programme to identify and combat traffic and lead fraud; use of sponsoring to increase brand awareness (DTM)
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  • Vocatus Ag
    Marketing Manager
    Vocatus Ag 2001 - 2003
    München, Bayern, Deutschland
    Exciting experiences: Transformation of the entire business model; early development of online marketing channels, especially affiliate and SEO; strategic pricing projects (market research)

Thomas Eichenberg Skills

Affiliate Marketing Sem Seo Omniture Brand Management Keyword Advertising Marketing Cross Media Marketing Mediaplex Media Marketing Internationalization Online Advertising Conversion Optimization Google Adwords Web Analytics Product Marketing Online Marketing Advertising Web Marketing Ppc Mobile Marketing Digital Marketing Search Engine Optimization

Thomas Eichenberg Education Details

Frequently Asked Questions about Thomas Eichenberg

What company does Thomas Eichenberg work for?

Thomas Eichenberg works for Meinauto.de

What is Thomas Eichenberg's role at the current company?

Thomas Eichenberg's current role is Managing Director MeinAuto GmbH.

What is Thomas Eichenberg's email address?

Thomas Eichenberg's email address is th****@****ail.com

What is Thomas Eichenberg's direct phone number?

Thomas Eichenberg's direct phone number is +49221292*****

What schools did Thomas Eichenberg attend?

Thomas Eichenberg attended Fachhochschule Für Oekonomie Und Management Essen, Baw Bayerische Akademie Für Werbung Und Marketing E.v..

What skills is Thomas Eichenberg known for?

Thomas Eichenberg has skills like Affiliate Marketing, Sem, Seo, Omniture, Brand Management, Keyword Advertising, Marketing, Cross Media Marketing, Mediaplex, Media Marketing, Internationalization, Online Advertising.

Who are Thomas Eichenberg's colleagues?

Thomas Eichenberg's colleagues are Frederik Fehsenfeld, Julius Schmitz, Sarah-Katharina Müller, Ali Alp, Dawid Krol, Tim Kober, Franziska Schultze.

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