Director Of Communications And Marketing
CurrentAs the Director of Communications and Marketing for this 501 (c) 6 association, I set and guide the strategy for all communications, website, publications, podcasts, membership communications, and public relations messages and collateral to consistently articulate EMDRIA's mission. I ensure that EMDRIA is viewed as the primary source, disseminator, and conduit of information within this diverse network and constituent base, including public and industry press. I report directly to the CEO and work with our senior management team as the communications partner on various strategic initiatives.Develop, implement, and evaluate the annual communications plan across the network's discreet audiences in collaboration with the EMDRIA team and constituents. Lead the generation of online content that engages audience segments and leads to measurable action. Decide who, where, and when to disseminate. Put communications vehicles in place to create momentum and awareness and test the effectiveness of communications activities. Manage the development, distribution, and maintenance of all print and electronic collateral, including newsletters, brochures, a quarterly award-winning magazine, a bi-monthly podacst, and EMDRIA's award-winning website. Coordinate webpage maintenance—ensure that new and consistent information (article links, stories, and events) is posted regularly while mentoring a staff member. Track and measure the level of engagement within the network over time. Manage the development, distribution, and maintenance of all print and electronic collateral, including the quarterly magazine, e-newsletters, and EMDRIA's website. Manage all media contacts.
