• Conducted large scale online reputation and influence marketing for clients in North America using third party intelligence software programs to monitor, gather data and engage directly with target audience• Built & managed online client assets on social media channels (Facebook, Twitter, Instagram, WordPress Blog) and successfully reached& engaged millions of unique users for the target audience• Created & managed paid digital campaigns campaigns on Facebook, Twitter and Instagram along with optimization• Analyzed weekly social media data using multiple platforms to properly identify trends & shift strategy if needed• Planned the different media strategies and focused content to effectively reach and engage with specific target audiences• Created original written and graphic content as well as design for all channels and websites

IDF Spokesperson Unit - International New Media English Desk•Social media manager for IDF English platforms – Facebook, Twitter, Blog, YouTube & Instagram•Developed cross-platform social media campaigns – Facebook, Twitter, Blog YouTube & Instagram•Served as the English language editor for all content published in English•Wrote articles for the IDF’s official English language website, www.IDFblog.com•Research & analyze all metrics for all of the social media platforms•Developed strategies for countering propaganda of terrorist groups (Hamas, Hezbollah, etc.) •Prepared for crisis communications and led successful media operations in times of emergency•Interviewed soldiers & officers in Hebrew and English

Unit to Combat Delegitimization, Civil Society Affairs Department, Ministry of Foreign Affairs• Daily monitoring, research and regular summarizing of anti-Israel events through the use of international media and ministry networks • Preparation, writing and editing of written materials for distribution that is acquired through research• Project management, including logistic oversight for meetings and conferences• Presented Israel to international and local delegations

The Well is part of the campus and UC system-wide Mental Health/Healthier Campus Climate Initiative committed to providing a safe, supportive, and connected campus environment through the promotion of healthy minds, bodies and communities.•Collaboratively organized community events aimed to distribute useful academic resources and promote student excellence within their college career•Worked with student leaders to identify and mitigate community subjects that required attention•Maintained a public campus environment through consulting and crisis-management to students•Managed marketing projects that enhanced community cohesion for various programming•Researched trending topics within the University and addressed them through monthly reports

•Successfully organized cultural and educational programs about the state of Israel in the university•Researched and written monthly reports concerning campus environment on subjects on Israel. •Founder and President of Highlanders for Israel, the first official pro-Israel organization on campus•Worked exclusively with other Pro-Israel organizations such as AIPAC and ICC•Wrote opinion & response pieces to criticism of Israeli policies in Media

•Assisted with researching, writing, and editing bills that went through appropriate political channels•Managed case-by-case basis of any constituent complaints with Assemblyman Brian Nestande •Collaborated with other interns to successfully perform daily responsibilities within the office environment •Adapted to the assembly process, as well as local and national issues required to effectively execute my tasks