Eileen Bradley Email & Phone Number

Charlotte, North Carolina, United States

★ Promoted to provide leadership and governance to the Bath and Area Rug Divisions. Entrusted to lead the turn-around of the under-performing Area Rug division utilizing historical expertise in streamlining operations to fuel company efficiencies, coupled with the capacity to analyze the marketplace, supply, and retailer trends to enable growth and savings.• Architect and execute the strategic vision. Author scalable and sustainable roadmaps, and strategies. Create measurable and trackable metrics, institute new processes, and re-engineer existing procedures to establish, streamline, and continuously improve operational efficiencies and division success.• Evaluate and forecast trend-setting styles, colors, and designs. Plan and implement merchandising strategies, including bath and area rug product selection, new product development, and purchasing. • Lead daily multi-department operations. Manage cross-functional direct report managers and support staff. Develop and monitor KPIs, mentor team members, and create team and individual success plans.• Re-engineered an inherited team from unsystematic business methods to structure and organization in less than one year. Aligned all processes in the product cycle to align with corporate benchmarks. Results included huge cultural change and employee happiness. • Developed a lifecycle management system that reduced distressed inventory and positively impacted the bottom line. • Increased factory relationships onsite with rug factories in Turkey. Elevated aesthetic direction through thoughtfully chosen assortments to launch on Ecommerce and Retail. Managed and ensured delivery of product against defined financials, margins, and timeline objectives. • Analyzed and reallocated P&L, with a forecasted increase in profitability in 2023.• Analyze industry trends, competitor intelligence, and customer feedback. Understand and articulate customer needs and provide "Voice of Customer" input to drive new growth.

Charlotte, North Carolina Area

★ Led dynamic growth through strategic product and brand planning, channel management, and proactive merchandising strategies that showcased company strengths.• Increased B&M sales by 106% and Ecommerce sales by 70%.• Grew business by 20% during the Covid lockdown by shifting practices to selling virtually. Conceptualized and implemented new methods of selling that created trust levels in the team, in which retailers went to product delivery without touching or physically seeing the product.• Spearheaded key talent acquisition to grow the team to 6 people. Lead expansion by training team in best practices for new market research and product opportunities. • Leveraged technology to drive new digital business initiatives increasing Bath products to the best rankings on retailer platforms.

Charlotte, North Carolina, United States

★ Onboarded to open Bath Shop division with product categories of Shower Curtains, Hard Goods, Decorative and Solid Towels, and Bath Rugs. • Led dynamic growth through strategic brand and product planning, channel management, and proactive merchandising strategies that showcased company and team strengths.• Increased sales volume in 8 years by 8,782.5% with the highest profitability of the 13 divisions in the parent company YOY.• Marketing - Envisioned and curated unique competitive presentations presented directly to retailers. Resulted in the creation of new customers across Dept. Stores, Big Box, Dollar Stores, and Discounters.• Ecommerce - Played a key role in the creation of the company’s Bath ecommerce offerings to retailers to ensure the assortment was best in class and followed brand guidelines. Over 5 years of targeted development gained $10 million in profitable ecommerce sales.• Sourcing - Directed and trained teams in China, India, Pakistan, and Turkey to produce and ship quality and compliance-assured products. Established new factory relationships and augmented the existing JLA textile factory base with the addition of a new category - Shower Curtains. Managed communications between merchandisers, factories, offshore offices, and the design team to ensure best practices in aesthetics, scalability, and delivery, securing JLA Bath Shop to be a leader in the marketplace. Traveled offshore as needed to ensure goals were met.• Compliance - Directly responsible for pre-auditing the Hard Goods factory selection in the creation of new core competencies for the corporation. Worked with teams in all categories to ensure social and quality retail mandates were met.

Fort Mill, South Carolina, United States

★ Responsible for initiation to completion of saleable products for designs created in the USA and China. Directed all product development for categories of Hard Goods, Shower Curtains, Towels, Bath Rugs, Baby Bedding, and Over the Counter Fabric. Managed and coordinated all communications to the USA to ensure timelines were achieved with reduced sampling time. • Designed on-site in factories using creative and manufacturing knowledge to ensure the product offering selection for the USA team was competitive and innovative. Coordinated approximately 1,350 projects per year, with the highest hit rate in the company for products developed.• Process Management - Directed implementation of cohesive product process timelines to ensure the USA office worked in a productive sampling schedule. Managed a database for project development with the goal and achieved results of reducing excessive development requests and PD costs to the corporation as well as the factories. Initiated the transition of a development relationship for Hard Goods to being solely trading company based, to a pollination of direct sourcing and trading companies with a net result of a 15% increase in profitability to the corporation. • Factory Relationships - Directly responsible for pre-auditing and factory selection for the Hard Goods category. Worked onsite in factories in price negotiation, consolidation of the supply chain, and timeline expediting. Reduced the supply chain from 30 to 15 factories in the Hard Goods category with a net result of lower freight costs and reduced product costs.

New York, New York, United States

★ Led the sales, design, and merchandising operations for the bath division.(Vice-President Sales - Bath (2003 - 2004), Director Bath Merchandising (2001 - 2003)• Managed design process to achieve placement of 15 private label coordinates in 2003. Effectively reduced development costs.• Directly responsible for the placement of new bath business at Lowes budgeted to be $3.5 million in 2004.• Responsible for 25% sales growth in 2003 in Bath Coordinate business. • Managed merchandising team of three to reduce excess and aged inventory by 40%, reduce and focus the SKU count, and end the year with a gross profit margin of 40% in 2003.• Sales - Managed sales force of nine associates to grow business with main customers – K Mart, BBB, Sears, Mervyns, Bloomingdales, Shopko, Pamida, and Fortunoffs.• Product Development/Design - Managed design process in licensing agreements with Nick Munro, B. Smith, and San Rio/Hello Kitty. Implemented artwork and design direction to maintain brand quality for in-house brands. • Merchandising - Focused on communications between merchandising and design departments to achieve the customer ship dates.