Seasoned Marketer: With 8 years of experience in leading 360 marketing campaigns across diverse industries, I excel in developing creative and effective Go-To-Market (GTM)/marketing strategies that drive business growth.I am passionate about crafting impactful campaigns that resonate with the target audience and deliver measurable results by using data-driven insights to optimise campaign performance and maximise ROI.Event Planning & Management Expert: Bringing 10 years of expertise in event planning and management, I have successfully led over 130 events, helping companies increase revenue growth, and elevate their brand presence while delivering effective solutions to their target audience. My collaborative approach to building strong relationships with internal teams and external stakeholders ensures seamless execution and alignment, achieving key business goals. Skill Set: Social media advertising and marketing | Data analysis | Integrated marketing | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO) | Display advertising | Marketing automation (Mailchimp and Hubspot) | Hootsuite | Canva | Event advertising and marketing | Content Management System (WordPress) | Generative AI | CRM system (Hubspot and Zoho) | MS PowerPoint, Excel, Word and SharePoint | Adobe Illustrator, Photoshop, Premiere Pro and InDesign
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Marketing ManagerSingapore Post Jul 2021 - Aug 2023- Developed and implemented Go-To-Market (GTM) strategies, generating new revenue streams in B2C and B2B markets.- Achieved high conversion and engagement rates by creating a successful social media framework and narratives that resonated with the target audiences.- Tracked and analysed performance metrics to assess campaign effectiveness and made data-driven decisions to maximise ROI.- Managed and cultivated strong relationships with agencies and vendors to ensure timely and quality delivery of marketing deliverables. -
Marketing ExecutiveInspire-Tech Oct 2020 - May 2021- Generated leads and increased brand awareness across paid, owned and shared media, including social media (Meta, LinkedIn and YouTube), search, display, mobile, website, email and webinars.- Redesigned and optimised websites and web pages through SEO techniques, resulting in increased organic rankings, enhanced user experience and improving site traffic.- Created and designed a series of sales enablement consisting of case studies, brochures, product demo videos, blog posts, sales deck, and solution briefs to support the sales teams in lead generation and customer acquisition. - Leveraged data analytics for ad optimisation, increasing ROI. -
Marketing ManagerPico Art International Pte Ltd Sep 2019 - Nov 2019- Oversaw and ensured the successful execution of a media launch.- Managed Key Opinion Leader (KOL) agency to drive event awareness and reach targeted audience through influencer marketing.- Developed a comprehensive marketing strategy and worked closely with cross-functional teams to achieve targeted goals.- Maximised event coverage by partnering with a PR agency, increasing event awareness and audience interest. -
Assistant Marketing & Communications ManagerJay Gee Group Oct 2018 - May 2019- Developed and executed integrated marketing strategies, including social media, email marketing, in-store promotions, website publicity, and consumer events, leading to increased sales and higher foot traffic for KidStyle and T.M. Lewin.- Monitored key competitors' activities and adapted to market trends and consumer demands to maintain a competitive edge.- Prepared and presented marketing reports and made data-driven recommendations to improve campaign performance.- Designed and produced marketing collateral in accordance with brand guidelines to support advertising and promotional activities. -
Marketing And Communications ExecutiveEbm-Papst Sea Pte. Ltd. (Southeast Asia) Oct 2016 - Jul 2018- Identified industry trends, conducted competitive analysis and worked with country managers to develop targeted marketing campaigns for Southeast Asia (SEA) markets, increasing brand positioning.- Planned and organised seminars, networking sessions and trade shows across SEA, generating high-quality leads, increasing brand visibility, and driving business growth.- Forged and maintained strong relationships with influential associations and authorities to secure partnerships and sponsorships, capturing mindshare.- Prepared and shared SEA marketing plans with the Asia-Pacific (APAC) marketing team and managing directors, exchanged insights on market dynamics, and identified cost-reduction opportunities by streamlining processes. -
Event ExecutiveSingapore Press Holdings Jul 2014 - Jun 2016- Conceptualised, organised and spearheaded over 70 events in Singapore, Malaysia and China, including seminars, workshops, bootcamps, exhibitions, and networking events.- Managed marketing budget for effective resource allocation.- Collaborated with internal and external stakeholders to ensure the timely completion and delivery of impactful marketing initiatives.- Achieved revenue and registration targets through digital marketing, experiential marketing, and both Above-the-Line (ATL) and Below-the-Line (BTL) activities.- Conducted post-event evaluation to measure event success and identify areas for improvement. -
Project ManagerSports And Wellness Pte Ltd Oct 2012 - Mar 2014- Planned and led more than 30 events across schools and government agencies.- Managed all aspects of event planning and management, including budgeting, manpower sourcing, logistics, and vendor management. - Handled account servicing and provided tailored solutions to clients, increasing customer satisfaction. - Briefed designers and the production team on detailed specifications, ensuring accurate order fulfilment and timely delivery of printed materials.
Frequently Asked Questions about Eileen Chong
What is Eileen Chong's role at the current company?
Eileen Chong's current role is Seasoned Marketer | Integrated Marketing | Event Planning and Management Expert | B2C and B2B.
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