Eileen Chong Email & Phone Number

- Developed and implemented Go-To-Market (GTM) strategies, generating new revenue streams in B2C and B2B markets.- Achieved high conversion and engagement rates by creating a successful social media framework and narratives that resonated with the target audiences.- Tracked and analysed performance metrics to assess campaign effectiveness and made data-driven decisions to maximise ROI.- Managed and cultivated strong relationships with agencies and vendors to ensure timely and quality delivery of marketing deliverables.

- Generated leads and increased brand awareness across paid, owned and shared media, including social media (Meta, LinkedIn and YouTube), search, display, mobile, website, email and webinars.- Redesigned and optimised websites and web pages through SEO techniques, resulting in increased organic rankings, enhanced user experience and improving site traffic.- Created and designed a series of sales enablement consisting of case studies, brochures, product demo videos, blog posts, sales deck, and solution briefs to support the sales teams in lead generation and customer acquisition. - Leveraged data analytics for ad optimisation, increasing ROI.

- Oversaw and ensured the successful execution of a media launch.- Managed Key Opinion Leader (KOL) agency to drive event awareness and reach targeted audience through influencer marketing.- Developed a comprehensive marketing strategy and worked closely with cross-functional teams to achieve targeted goals.- Maximised event coverage by partnering with a PR agency, increasing event awareness and audience interest.

- Developed and executed integrated marketing strategies, including social media, email marketing, in-store promotions, website publicity, and consumer events, leading to increased sales and higher foot traffic for KidStyle and T.M. Lewin.- Monitored key competitors' activities and adapted to market trends and consumer demands to maintain a competitive edge.- Prepared and presented marketing reports and made data-driven recommendations to improve campaign performance.- Designed and produced marketing collateral in accordance with brand guidelines to support advertising and promotional activities.

- Identified industry trends, conducted competitive analysis and worked with country managers to develop targeted marketing campaigns for Southeast Asia (SEA) markets, increasing brand positioning.- Planned and organised seminars, networking sessions and trade shows across SEA, generating high-quality leads, increasing brand visibility, and driving business growth.- Forged and maintained strong relationships with influential associations and authorities to secure partnerships and sponsorships, capturing mindshare.- Prepared and shared SEA marketing plans with the Asia-Pacific (APAC) marketing team and managing directors, exchanged insights on market dynamics, and identified cost-reduction opportunities by streamlining processes.

- Conceptualised, organised and spearheaded over 70 events in Singapore, Malaysia and China, including seminars, workshops, bootcamps, exhibitions, and networking events.- Managed marketing budget for effective resource allocation.- Collaborated with internal and external stakeholders to ensure the timely completion and delivery of impactful marketing initiatives.- Achieved revenue and registration targets through digital marketing, experiential marketing, and both Above-the-Line (ATL) and Below-the-Line (BTL) activities.- Conducted post-event evaluation to measure event success and identify areas for improvement.

- Planned and led more than 30 events across schools and government agencies.- Managed all aspects of event planning and management, including budgeting, manpower sourcing, logistics, and vendor management. - Handled account servicing and provided tailored solutions to clients, increasing customer satisfaction. - Briefed designers and the production team on detailed specifications, ensuring accurate order fulfilment and timely delivery of printed materials.