Eileen Haggerty Email & Phone Number

Westford, Ma, Us

Managing a team of expert marketing professionals focusing on NETSCOUT product and solutions marketing materials for fulfilling buyers journey awareness, education, and competitive differentiation requirements for enterprise customers. Contributing to targeted enterprise campaigns, creating joint marketing materials for technology partnerships, and developing corporate / brand marketing collateral and web content for improving NETSCOUT brand awareness and customer name recognition.Contributing content for blogs and social media providing valuable education to prospects that gain information from sources other than web sites.

Westford, Ma, Us

Managed team of marketing professionals focused on field sales enablement and customer engagement. Responsible for NETSCOUT product and solutions marketing materials for educating sales and fulfilling buyers journey requirements for enterprise customers. Introduced materials targeted on specific vertical industries including banking, healthcare, manufacturing, insurance, capital markets, retail, as well as, federal, state, and local governments. Contributed to targeted campaign development, support for technology partnerships, and contributions to corporate / brand marketing for improving NETSCOUT brand awareness and customer name recognition.

Westford, Ma, Us

Manage great team of product marketing and technical marketing managers responsible for creating corporate and product messaging and positioning for outbound marketing content, developing and delivering targeted customer webinars, inbound sales training, effective competitive analysis, and participating in marketing campaigns and events. Widely published and quoted in both print and on-line media articles related to network and application performance management, service delivery assurance, and specific vertical industry topics.

Traditional product marketing activities and launch materials for first release of management software to operate the Celox IP switch.Competitive Analysis - of other IP switch solutions.RFP responses for cable, wireless, and fixed line operator requests for IP-switch infrastructure solutions

Westford, Ma, Us

Target, develop and manage OEM strategic relationships with Paradyne, WWG, FORE, Digital Link. Targeted new partnerships, product managed engineering projects, created sales training materials, conducted press & analyst briefings, developed brochures & white papers, participated in joint sales calls, and executed contracts.• Paradyne - negotiated multiyear engineering & marketing contract, product managed a frame relay management product. Results – FY1999 product run rate - 20,000 per year and won joint award for WAN management from LAN Times in October 1998. Created & delivered technical 26 city frame relay management seminar series resulting in most widely attended seminar series for both companies in 1999 and more than 3000 leads.

Developed worldwide corporate strategy on frame relay program. Managed $22.5 million in revenue from OEM alliances with Cascade Communications, Sync Research, Concord Communications, Fore Systems, and Proteon. Executed business cases, deployment plans, launch plans; training programs, application notes, and retirement strategies.

Chicago, Il, Us

Mba, Marketing

Bachelor Of Arts - Ba, History