Eileen Collins Email & Phone Number

San Francisco, Ca, Us

Managed numerous concurrent digital and print projects through all project phases from conception through execution within targeted cost, schedule, and compliance parameters. Proven success managing through ambiguity and change in a fast-paced, complex environment with many stakeholders. Manage project adjustments with creativity, promptness, and efficiency.■ Recology: Managed and designed customer communications that effectively engage and educate Recology's customers about recycling best practices. Positioned Recology as a reliable and socially responsible partner in the community, the country, and the world. Lead initiatives to increase recycling and composting through an integrated array of educational materials including their quarterly newsletter, cart hangers, posters, ads, and mailers. These initiatives contributed to San Francisco winning national recognition for diverting 80 percent of its waste from landfill.■ California Maritime Academy: Created a new look and feel for California Maritime Academy's main communication device, their quarterly magazine; designed subsequent issues for years. Designed course catalog, brochures, and commencement collateral that complemented their brand.■ San Francisco Planning & Urban Research: Improved upon was what was formerly an eight-page grayscale newsletter; conceived and implemented a clean, modern look for this well-respected urban planning think tank. Continued to design and manage printing of this monthly newsletter for years.■ Netskope: Implemented a substantial number of data sheets, solutions briefs, and banner ads for this technology company to introduce their new products and logo. Worked cross-functionally with coders and IT to align web site with new design. ■ The Tucker Group: Designed and drove printing of political direct mailers, newspaper and bus ads, signage, and door hangers for a variety of campaigns in California and Michigan for more than 10 years.

San Francisco Bay Area

Participated in changing the marketing strategy of Williams-Sonoma Inc. through establishing the Cross-brand Creative department. Built out new processes and created relationships; successfully managed projects to completion on tight schedules with many moving parts.Manage design and execution of cross-brand digital and print creative assets for the eight Williams-Sonoma, Inc. brands (Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen, west elm, Rejuvenation, and Mark & Graham). Deliverables include emails, web pages, presentations, store signage, print brochures, and social media assets.Collaborated with leadership and stakeholders to define project goals with a strategic and creative lens. Designate appropriate creative teams; manage designers, copywriters and other creative professionals to produce high-quality deliverables. Relentless drive to facilitate collaboration among cross-functional teams including leadership, product managers, and developers to ensure projects function at highest levels within time and resource constraints. Proven success managing through ambiguity and change in fast-paced, complex environments with many stakeholders. Insightful manager, flexible thinker, resourceful problem solver, and respectful collaborator. Identified and managed resistance and internal barriers, escalating when appropriate. ■ Represent the department in leadership meetings and lead initiatives based upon leadership direction. Write implementation briefs based upon business goals.■ Write and manage creation of curated cross-brand materials that fulfill marketing strategy and communications goals. ■ Coordinate development for the March 2018 deployment of The Key Rewards website, the first loyalty program for Williams-Sonoma, Inc. Program membership grew from 1 million to more than 4 million members in 2018. ■ Led the deployment of InVision for collaborative proofing and Monday.com, a project management software.

■ Print: Implement direction from Creative Director for 72-page quarterly catalog ensuring a pixel perfect InDesign asset that aligns with brand guidelines and stakeholder feedback. Collaborate with image team, copywriters, copy editors, project managers, and stakeholders to guide the catalog through multiple versions from page mapping to delivering packaged file to printer. ■ Digital: Take approved design concepts for monthly promotions and site updates and build out in Sketch all site, email, and social media assets, often totaling 50+ assets per campaign. Interface with propriety DAM for release to promo/web/email teams.

Pleasanton, California, United States

Manage the flow of creative projects and campaigns through Creative Services, from conception to final delivery for a health and wellness products company. Vet all incoming jobs, assign a creative team, track project progress leveraging Workfront to control work flow, and maximize resources to complete tasks for digital, print, video, and packaging. Maintain adherence to brand standards and overall design quality.