Eileen Laughlin Email & Phone Number

WORD CHOICE“The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.”― Mark Twain, “The Wit and Wisdom of Mark Twain”Never was this more realized for me than at my job as a Copywriter and Proofreader in an advertising agency.Things moved fast, projects moved faster and thoughts needed to be accurate and instantaneous. I created effective brand copy, proofed copy and worked with creative teams to achieve results for a national retail chain. SLOW DOWNI switched careers and became a yoga instructor, then a fitness instructor and personal trainer. Again, I was acutely aware of the gravity of word choice, this time on a physical level. Reframing and recreating directives to effectively instruct and inspire became second nature. The pace, however, not as fast.AND NOW?An opportunity to combine my two passions arose. I became Copywriter, Copyeditor and Studio Management Lead for a boutique fitness studio. Writing original copy and editing existing for B2B and B2C re-ignited my love for the effects of the written word; and helped re-open the boutique studio after COVID.SO, IT’S TIME TO SPEED UPI am ready to put my talents to work for you: to increase clicks, drive traffic, inform and verify. I am a grammatical guru, a word-choice wizard, a format freak…you get it.Message me. I can send you some samples and we can talk about how I can help change your business from a lightning bug, to actual lightning.