Eileen Lee Email and Phone Number

Lead, design, and consult on large multi-year (campus and clinical) research projects requiring integration and synthesis of multi-source data (e.g. surveys, platform analytics, demographic data, etc.) intended for peer reviewed publication. Collaborate with academic research partners and internal stakeholders to draft and submit manuscripts for publication. Work with senior stakeholders to leverage year over year data and platform analytics to monitor developments in customer behavior, pain points, and expectations to anticipate market dynamics and forecast emerging trends to inform business strategy.

Use market research, demographic, and statistics methodology to design and carry out qualitative and quantitative research. Conduct research to understand customer behavior, needs, pain points, and expectations. Collaborate with internal (marketing, sales product, and medical) teams to scope and align research projects with business objectives. Work with internal stakeholders to strategically and tactically action research insights. Create customer profiles and customer journey maps. Serving large portions of quantitative and qualitative insights to deliver actionable recommendations to inform business strategy and increase customer lifetime value.

Attend monthly board meetings and collaborate with board members to carry out projects.Advocate for NSEP alumni and improve visibility of national security programs at universities and outside traditional networks.Provide opportunities for NSEP award recipients to connect, network, fulfill their service agreement, or find future employment. Special project – update contact and interest data for NSEP alumni in USA and abroad. Identify potential unmet needs (in fulfilling service agreement or employment) for foreign and domestic alumni.

Coauthored 26 page paper on projected mental health workforce (psychiatrists, nurses, and social workers) needs for priority mental health conditions (schizophrenia, bipolar disorder, major depressive disorder, drug use, suicide, dementia, and childhood disorders) in Saudi Arabia. New research contribution accounts for comorbidity of substance use and suicide across other MNS conditions and optimization of treatment models via proactive detection and screening, and concurrent treatment of co-occurring conditions.

Coauthored 38 page paper on projected mental health workforce (psychiatrists, nurses, and social workers) needs for priority mental health conditions (schizophrenia, bipolar disorder, major depressive disorder, drug use, suicide, dementia, and childhood disorders) in Libya. Forecasted 2 models for mental health workforce including baseline and post-conflict scenarios. New research contribution accounts for comorbidity of substance use and suicide across other MNS conditions and optimization of treatment models via proactive detection and screening, and concurrent treatment of co-occurring conditions.

Coauthored 26 page paper on health burden of overweight and obesity. Assessed impact of lifestyle risk factors (physical inactivity and insufficient fruit and vegetable intake) on noncommunicable diseases. Forecasted age and sex-specific changes to 2050 under 4 scenarios. Quantified premature death due to lifestyle risk factors. Modeled 8 scenarios for potential deaths averted with successful policy interventions.

Coauthored 15 page paper assessing attributable risk for 3 modifiable risk factors (smoking, raised BMI, and hypertension) on noncommunicable diseases (e.g. ischemic heart disease, stroke, COPD, and cancers). Assessed age and sex-specific changes to life expectancy (HALE) for 3 intervention scenarios. Quantified health burden (DALY) due to disability and premature death. Modeled 4 scenarios for potential deaths averted with successful policy interventions.

Led and managed global customer research across 6 markets including: US, Australia, Germany, Austria, Belgium, and Netherlands. Designed and carried out quantitative and qualitative research including: questionnaire design, sampling, data analysis, actionable recommendations, visualizations, and final presentation. Led Customer Insights team to proactively identify emergent problems and market opportunities. Developed and maintained annual customer brand tracking surveys for awareness, share of wallet, drivers for purchase, and segmentation. Developed and maintained annual customer brand tracking surveys for awareness, share of wallet, drivers for purchase, and segmentation. Established Customer Insights Department as the first-stop for in-house consulting. Delivered monthly business review to C-levels and departments heads and recommend counteractions.

Provided market research intelligence on B2B and B2C projects in the fields of digital technology (including machine learning and AR), medical science, and consumer products and services. Developed brand measurement, product usage behaviors, customer lifecycle, segmentation, concept testing, price and adoption modeling, and loyalty tracking. Collaborated with clients partner vendors to establish timelines, monitor data collection, and ensure project progress. Conducted business and customer analytics using regression, factor analysis, and means comparisons tests to develop attitudinal, socio-demographic, and psychosocial market segments. Responsible for data visualizations, infographics, and final PowerPoint decks and presentations. Formulate business insights and strategic recommendations to decision makers and key stakeholders.

Built industry-wide profile of the Lab and Scientific Instruments sector for U.S. Department of Commerce’s office in Recife, Brazil. Mapped U.S. business activities and exports of Lab and Scientific Instruments from 2012 to 2015 using ArcGIS – over $20 million measured. Conducted year over year cross-country analyses comparing type and volume of exports. Identified industry-wide manufacturing characteristics and established relative importance of Lab and Scientific Instruments sector to GDP and as a share of total U.S. spending on exports. Final report included proposed recommendations for targeted engagement of U.S. businesses exporting to Brazil.

Conducted analyses in Stata and SAS to model ARIMA time series regression for ischemic heart disease against number of murders in Mexico. Presented paper at the 2015 Annual Meeting of the Population Association of America. Responded to peer review comments / concerns during editing and revision process. Coauthored original journal article in the International Journal of Epidemiology (Impact Factor 7.74).

Cleaned and recoded over 3.7 bibliographic items contained in the Index-Catalogue of the Library of the Surgeon General’s Office. Conducted exploratory data analysis of medical publications from 1400 to 1950. Collaborated with Chief of the History of Medicine Division to produce infographics and blog posts describing content contained within the digitized version of the Index-Catalogue XML.

Designed quantitative research study assessing changes in drug-related homicides and other causes of death from 2000 to 2012 in Mexico. Compiled and validated vital statistics and demographic data obtained from the Mexican government’s census bureau: National Institute of Statistics and Geography. Monitored trends in drug-related homicides and gang violence. Composed 30-page thesis encompassing literature review of U.S. drug policy, drug violence in Mexico, and deaths from heart attacks. Used R and Stata to model fixed effects time series using Poisson logistic regression. Presented and defended research findings at Master’s thesis presentation.

Probability & Statistics (Sociol 10A, 10B, 10C) Fall 2012, Winter, 2013, Spring 2013.Geographic Information Systems (Soc Sci 289A, 289B) Fall 2011, Spring 2012, Fall 2012, Spring 2013. Introduction to Research Methods (Soc Sci 189) Summer 2011.Introduction to Statistics (Soc Sci 189) Summer 2012.Social Science Analysis (Soc Sci 2A) Spring 2012.Principles of Social Sciences (Soc Sci 1A) Fall 2011.

Primary point of contact for university historical archiving project. Responsible for communicating and coordinating with university administration and on-campus organizations for project outreach and engagement. Secured $10,000 grant for university marketing campaign. Developed and headed year-long marketing campaign; including managing and documenting $10,000 of grant funding.

Developed quantitative research study to assess social and demographic factors associated with adolescent substance use. Designed and administered quantitative survey to 500 undergraduate students to assess frequency of illicit substance use. Conducted literature reviews of the Gateway Drug Hypothesis and internal and externalizing behaviors associated with polymorphism gene catechol-o-methyl transferase (COMT). Collected, cleaned and recoded data from the 2010 U.S. National Survey of Drug Use and Health. Used SPSS to conduct stepwise logistic regression and performed factorial analysis and causal modeling for multiple pathways to illicit drug use. Received 3 university research grants to complete study. Presented findings at the 2011 undergraduate research symposium.

Analyzed and assessed the state of U.S. drug demand reduction policy for the Deputy Director of the Center for Strategic Research, Colonel John A. Cope. Contacted and interviewed Drug Policy Specialists in the State Department and U.S. Congress regarding trends in U.S. prescription drug use and rehabilitation programs. Drafted policy memorandum to the Office of Demand Control and Drug Reduction Policy highlighting the deficits and suggestions for improving the strategic communication of 2013 National Drug Control Strategy objectives. Prepared weekly summary of current affairs and developments in the Western Hemisphere.