Eileen Lim Email & Phone Number

Melbourne, Victoria, Australia

Cultural Infusion is committed to building global harmony through Intercultural action by utilising education, arts, technology, events and services targeted to the education sector, youth, communities, government and the business sector. Cultural Infusion has produced major intercultural experiences and technology platforms for clients including the Parliament of the World’s Religions, the United Nations and many other national and international clients.Our leading platform, Diversity Atlas provides the science and data that organisations need to understand the multiple dimensions of diversity and how they apply in their particular setting so that they can foster a sense of community and social cohesion.https://diversityatlas.io/

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Completed Programs:High Voltage Electrical Safety 2022, Brisbane Future Labs 2023, SydneyCrisis and Business Resilience 2023, SydneyLed the planning and execution of conferences tailored to the Australian market, overseeing the entire process from concept to high-quality delivery. Created innovative agendas through extensive research and industry networking, ensuring engaging content. Managed budgets of up to $200,000 (AUD) efficiently, optimizing resource allocation. Conducted competitor analysis to maintain a competitive edge and recruited high-level speakers to enhance conference value. Built and maintained event websites to drive engagement and provided comprehensive information. Established partnerships with potential sponsors to support event initiatives and collaborated closely with Sales and Marketing teams to reach the target market effectively.

Petaling Jaya, Selangor, Malaysia

Managed the onboarding of Apxara Travel & Events as BCD Meetings & Events' global partner in Malaysia. Successfully pivoted from physical to virtual/hybrid events, delivering 37 events in 2021. Served as the primary client servicing lead for major pharmaceutical accounts including Bayer, MSD, Novo Nordisk, and Boehringer Ingelheim in Malaysia and Singapore. Collaborated with the creative team to develop ideations, concepts, and storyboards for product launches and video productions. Oversaw Aavii Worldwide's marketing and communications platform, facilitating lead generation and promotion of all products and services.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Digital Transformation and Marketing ManagerImplemented digital transformation strategies to enhance the company's brand and products, resulting in a 20% increase in revenue. Developed and executed SEO and SEM strategies in collaboration with Tourism Australia, achieving a 25% boost in sales.Strategic Partnerships and Event ManagementDoubled the number of partnership agreements with banks, airlines, and tourism boards, increasing A&P budgets by 100%. Successfully led the team in managing eight travel fairs, enhancing foot traffic and sales while reducing exhibitor expenses through strategic sponsorships.Product Launch and Marketing CampaignsManaged the launch of the travel mobile app "Pick A Trip" (PAT) with effective Go-To-Market strategies, including KOL campaigns, video production, and cinema advertising. Achieved the target of 50K downloads within the first six months.

Melbourne, Victoria, Australia

Completed ProgramsASPYA De Lorenzo Conference 2014, SingaporeOptus Pacesetters 2014, Hawaii Optus Awards Gala Dinner 2014, SydneyTAL Incentive 2014, Hong KongDe Lorenzo Conference 2015, Fiji Hunter Douglas Incentive & Conference 2015, CambodiaOptus Awards Gala Dinner 2015, SydneySchweppes Awards & Gala Dinner 2015, MelbourneBrown Brothers Conference 2016, Hunter Valley Designed innovative and creative programs tailored to client objectives, managing over 25 incentive travel programs and conferences both domestically and internationally for clients such as TAL, Optus, Mercedes-Benz, De Lorenzo, Brown Brothers, and AMP Financial Planning. Introduced a new onboarding program and implemented EventsAir, leading to a 40% increase in employee productivity. Recognized with three Solterbeck Reward Program Awards: 5th most recognized staff member, top trainee for offshore employees (Philippines), and team nominations for AMP Summit 2015 and 2016.

Melbourne, Victoria, Australia

Completed Events:RACV Motorclassica 2013AUSPACK PLUS 2013Event Coordination and ManagementAssisted the Event Director and Manager in managing RACV Motorclassica and AUSPACK PLUS 2013, providing administrative and organizational support. This included database management, lead generation, mail outs, and post-show exhibitor newsletter production.Financial and Administrative SupportLiaised with the Sales Team and Accounts Department to ensure effective invoicing, maintained accurate records of all exhibition invoices, and assisted in account reconciliation post-show. Raised purchase orders, adhered to budgets, and archived exhibition materials promptly.Marketing and Onsite ActivitiesCoordinated Public Relations activities, managed exhibitor lists, and handled the printing of Show Guides. Ensured website content was current, coordinated door prizes, and managed the production and delivery of artwork. Updated media lists and coordinated onsite signage with the Operations Team.

Melbourne, Victoria, Australia

In this role, I managed sales and public relations for LetsShop.com, securing advertising and editorial opportunities, writing weekly newsletter articles, and promoting advertising packages, including a campaign with Fox Distribution. I also led client social media campaigns, handling content creation, community management, digital PR, and promotions. I maintained client databases, presented social marketing strategies, analyzed social media ROI, created monthly reports, and stayed updated on industry trends.

Melbourne, Victoria, Australia

In this role, I managed media relations, including developing media releases, liaising with local and metropolitan outlets, writing articles, and securing editorial and photo opportunities. Notably, I secured an editorial feature with The Age newspaper for the Fairfield Summer Concert Series 2009. I promoted various programs for Cultural Infusion Ltd and designed newsletters and regional brochures, contributing to a successful marketing strategy for Pan Events. My responsibilities included researching, developing, preparing, and distributing communications materials to promote regional services, core programs, and corporate partnerships. I maintained and effectively managed media networks, handled contracts for outsourced marketing and public relations activities, and coordinated with printers and graphic designers. Additionally, I maintained a database of key contacts for the distribution of marketing materials and assisted in coordinating events such as The Australia Day Voyages Concert 2009, AIME Reception 2009, Fairfield Summer Concert Series 2009, and Freestyle@FedSquare National Masters of Hip Hop 2009.

Master Of Communications, Communication And Media Studies

Bachelor Of Arts (B.A.), Economics & Psychology (Double Major)