- Coordinated global events through cross-regional collaboration- Led video campaigns, from messaging and execution to digital marketing- Developed sales tools: sales kits, datasheets, collaterals, and webpages- Created compelling content in both English and Chinese- Boosted YouTube traffic through strategic use of SEO keywords, thumbnails, and engaging content

- Successfully launched a multi-language website with integrated e-shops- Developed versatile marketing materials - Managed social media and press releases- Planned and coordinated global exhibitions- Collaborated with a cross-functional team on diverse marketing events

- Developed and led integrated marketing communication (IMC) campaigns for mobile phones, encompassing advertising, press releases, internet campaigns, and channel activities- Managed advertising, PR, and media agencies, as well as design and production houses, to execute effective campaigns- Generated content for agencies and ensured the quality delivery by agencies- Implemented social networking media, such as Facebook, blogs, and word-of-mouth marketing, to stimulate discussion and recommendations- Allocated and controlled the annual marketing budget to achieve sales objectives- Proficient web designer and manager of the corporate website

- Managed Asus global website including 40 local websites using 25 languages, and coordinated 36 webmasters worldwide- Managed the content of the Asus official website- Planned the global strategic directions for regional markets to follow- Developed global customer relationship management (CRM) strategies- Designed webpages, animations, and banners for online events and new product launches